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2. Overview
 Background : Demographics and the Philosophy
 Strategic Objectives
 Why ‘Made In India Magazine’ stands out
 Advertising
 Win-Win-Win Partnership
 Summary

3.  2011 Census
◦ 151,351 Hindi speaking population (up 14% from 2006)
◦ 32% of Total Indians in Australia are in Melbourne
◦ Indians are the 4th biggest immigrants after UK, NZ and China
◦ 25-29 years and 30-34 is the most populated age group
Background : Demographics
Melbourne
A mix of multicultural individuals
including
Business Professionals
Business Owners
Uni Students
Tourists
Salaried Employees

4.  A platform to connect India and Australia on an
unprecedented scale
 Concocting the right mix of articles to target a
multicultural audience
 Comprehensive media coverage of multicultural
events
 Content development model that is robust,
scalable and designed for consistency
Made in India
The philosophy

5. Value Preposition : Singularity
Why MADE IN INDIA stands out
 Our Focus is
EXPLORE | CONNECT | ENTERTAIN
with Premium Content
Celebrating our multicultural diversity
 Technical Specifications
◦ Cover : 300gsm Gloss Laminate (Existing magazines are 110gsm)
◦ Inside : 100gsm Gloss (Existing magazines are Newsprint)

7. The Cosmic Wave

9. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Dropped off at
Key locations throughout
Melbourne

10. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Hand delivered at key locations in Melbourne CBD

11. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Hand distributed at key locations

12. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Hand distributed at multicultural events

13. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Targeted delivery to restaurants, cafes, hospitals and libraries

14. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Postal Subscription promotions for residential and corporate readers

15. Value Preposition : Singularity
Why MADE IN INDIA stands out
Online Presence
 Online Magazine archives on ISSUU
 Circulated online and social marketing through Facebook, G+

16. Value Preposition : Singularity
Why MADE IN INDIA stands out
Website Features
 Readers voice their opinions
 Interactive contests
 Customised Deals/Coupons
 ROI calculation schemes
 Embedded links of E-mag

17.  3 Ad options : Full page | 1/3rd Vertical | Half 1/3rd
 A strict Content to Ad ratio
 Minimum 6 month contracts
Advertising Sponsorships
Value for Reader, Value for you, Value for us
Value for Reader Value for Advertiser Value for Us
Interesting content
combined with
limited advertising
in a free premium
magazine
Association with a
Premium Magazine read
by an increasingly
multicultural audience in
Melbourne
Creation of a
brand based on
quality,
consistency and
excellence

18. Summary : Made in India
 Premium quality Full Gloss Print
 Extensive distribution model
 Premium original Content
 Strict Content to Ad Ratio
 10,000 circulation
 Online Presence
to complete the loop