This was a presentation for Write for Arkansas, a great program that supports journalists across the state. The presentation focuses on ways journalists can benefit from the use of social media - for engaging their community, becoming community managers, connecting with sources and breaking news.
4. architecture of news is shattering
tearing down traditional barriers and
building new VIRTUAL platforms
5. architecture of news is shattering
we consume content in social
and personalized ways
tearing down traditional barriers and
building new VIRTUAL platforms
6. architecture of news is shattering
we consume content in social
and personalized ways
the future of social media in journalism will see the death of “social media”
tearing down traditional barriers and
building new VIRTUAL platforms
7. architecture of news is shattering
we consume content in social
and personalized ways
the future of social media in journalism will see the death of “social media”
tearing down traditional barriers and
building new VIRTUAL platforms
ceding
editorial
control
8. architecture of news is shattering
we consume content in social
and personalized ways
the future of social media in journalism will see the death of “social media”
tearing down traditional barriers and
building new VIRTUAL platforms
embedded with the COMMUNITY more than ever
ceding
editorial
control
9. More Than 600 Million Monthly Active Users on Facebook
Arkansas has 896,900 Facebook users (31% of the
population)
10 Billion+ Tweets Sent on Twitter Since 2006
126 Million Blogs
2 Billion Videos Streamed on YouTube Every Day
10. More Than 600 Million Monthly Active Users on Facebook
Arkansas has 896,900 Facebook users (31% of the
population)
10 Billion+ Tweets Sent on Twitter Since 2006
126 Million Blogs
2 Billion Videos Streamed on YouTube Every Day
14. Many of the survivors were
community newspapers that
understood how to successfully
connect with their readers
online and in print.
- Vocus 2011 State of the Media
15. Out of 724 online launches
this year, all but 36 were
Patch.com sites.
- Vocus 2011 State of the Media
16. “New technology was more prevalent as a way
for media – both traditional and new – to break
news more quickly. The Web is now clearly the
first place of publication.”
“How News Happens,” Pew Research Center’s Project for Excellence in
Journalism
17. Americans spend nearly a quarter of their time
online on social networking sites and blogs, up
from 15.8 percent just a year ago (43%
increase).
- Nielsen August 2010 Report
18. More than half of all Americans ages 12 and
older are on Facebook - 51% of every teen,
man or woman has a profile!
45% of all Americans age 12 and older say the
Internet is their most essential medium.
- “The Infinite Dial 2011: Navigating Digital Platforms,”
Arbitron and Edison Research
19. Fully 46% of people now say they get news
online at least three times a week, surpassing
newspapers (40%) for the first time. Only local
TV news is a more popular platform in America
now (50%).
Nearly half of all Americans (47%) now get
some form of local news on a mobile device.
- Pew Internet and American Life Project
25. “We think of ourselves not as an online
newspaper but as an engine of engagement. Our
job is not just to toss information at people but
to figure out how we can serve them better. That
means meeting them where they are and in
whatever way they find convenient.
- Margaret Wolf Freivogel, editor and founder of the St. Louis Beacon
27. So how do you build
community?
Listening online and offline
28. So how do you build
community?
Listening online and offline
Helping people connect to each other
29. So how do you build
community?
Listening online and offline
Helping people connect to each other
Ceding part of your editorial control to
the community (“citizen journalists,”
bloggers, content contributors through
social media)
30. “Journalists need to give up their self-adoration
as the authority on the topics they write about.
Members of any community are the experts in
what they are experiencing and seeing on given
topics.”
- Michele McLellan, journalist and consultant working with the Knight
Foundation and Knight Digital Center
35. Creating communities online (whether
through Ning.com, your own platform or
Tumblr)
Using tools such as Twitter, Instagram and
YouTube to engage audiences beyond the
story (behind the scenes of the reporting)
36. Creating communities online (whether
through Ning.com, your own platform or
Tumblr)
Using tools such as Twitter, Instagram and
YouTube to engage audiences beyond the
story (behind the scenes of the reporting)
Fostering an active comment section (good
example in Arkansas: Arkansas Blog at
arktimes.com)
46. NPR’s Weekend Edition
Social Media Study
Listeners have alerted reporters of stories,
suggested questions for guests and have
become a part of the program in ways not
possible a year ago.
47. NPR’s Weekend Edition
Social Media Study
Listeners have alerted reporters of stories,
suggested questions for guests and have
become a part of the program in ways not
possible a year ago.
Findings: Longer listeners followed WE on
Facebook and/or Twitter, the more
positive their opinions of the show and
NPR, listened more
48. NPR’s Weekend Edition
Social Media Study
Listeners have alerted reporters of stories,
suggested questions for guests and have
become a part of the program in ways not
possible a year ago.
Findings: Longer listeners followed WE on
Facebook and/or Twitter, the more
positive their opinions of the show and
NPR, listened more
Listeners engaging online have become
more loyal to the program.
52. 89% of journalists turn to blogs for story
research
65% turn to social networks sites
such as Facebook and LinkedIn
53. 89% of journalists turn to blogs for story
research
65% turn to social networks sites
such as Facebook and LinkedIn
61% to Wikipedia
54. 89% of journalists turn to blogs for story
research
65% turn to social networks sites
such as Facebook and LinkedIn
61% to Wikipedia
52% to microblogging services such as
Twitter
55. 89% of journalists turn to blogs for story
research
65% turn to social networks sites
such as Facebook and LinkedIn
61% to Wikipedia
52% to microblogging services such as
Twitter
69% of journalists reporting and
producing stories for websites found
social media most important
56. 89% of journalists turn to blogs for story
research
65% turn to social networks sites
such as Facebook and LinkedIn
61% to Wikipedia
52% to microblogging services such as
Twitter
69% of journalists reporting and
producing stories for websites found
social media most important
while traditional print journalists
found social media less important (48%)
57. 89% of journalists turn to blogs for story
research
65% turn to social networks sites
such as Facebook and LinkedIn
61% to Wikipedia
52% to microblogging services such as
Twitter
69% of journalists reporting and
producing stories for websites found
social media most important
Source: Cison while traditional print journalists
2010 Survey
with George
Washington found social media less important (48%)
University
73. For the week of March 14-18, a full
64% of blog links, 32% of Twitter
news links and the top 20 YouTube
news videos were about Japan’s
catastrophic earthquake, according
to the New Media Index from the
Pew Research Center’s Project for
Excellence in Journalism,
74. 1 in 2 Americans will have a
smartphone by Christmas 2011,
according to Nielsen research.
75. Write for Arkansas
April 7, 2011
This means that journalists and
community contributors will be able
to break news like never before,
using a whole host of apps on their
smartphones.
78. As the old journalists’ adage goes ...
if your mother says she loves you,
check it out. The same goes for
tweets, status updates and wall posts.
79.
80. Assume that your professional life and your
personal life merge online regardless of
attempt to keep them separate! Don’t write
or post anything that would embarrass your
company.
81. Assume that your professional life and your
personal life merge online regardless of
attempt to keep them separate! Don’t write
or post anything that would embarrass your
company.
Assume that everything you write or video is
public and knowable to everyone with access
to a computer.
82. Assume that your professional life and your
personal life merge online regardless of
attempt to keep them separate! Don’t write
or post anything that would embarrass your
company.
Assume that everything you write or video is
public and knowable to everyone with access
to a computer.
Don’t friend confidential sources or get into
Web-related arguments with critics (new Wall
Street Journal rules for online conduct)
88. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
89. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
Scott Simon, NPR’s Weekend Edition
90. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
91. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
Roger Ebert, Chicago Sun Times
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
92. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
Roger Ebert, Chicago Sun Times
@ebertchicago
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
93. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
Roger Ebert, Chicago Sun Times
@ebertchicago
Howard Kurtz, Daily Beast
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
94. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
Roger Ebert, Chicago Sun Times
@ebertchicago
Howard Kurtz, Daily Beast
@howardkurtz
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
95. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
Roger Ebert, Chicago Sun Times
@ebertchicago
Howard Kurtz, Daily Beast
@howardkurtz
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
Lance Turner, Arkansas Business
96. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
Roger Ebert, Chicago Sun Times
@ebertchicago
Howard Kurtz, Daily Beast
@howardkurtz
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
Lance Turner, Arkansas Business
@lt
97. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
David
Roger Ebert, Chicago Sun Times Goins,
Fox 16
@ebertchicago
Howard Kurtz, Daily Beast
@howardkurtz
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
Lance Turner, Arkansas Business
@lt
98. Arianna Huffington, The Huffington Post
@ariannahuff Brian Stelter, New York Times
@brianstelter
David
Roger Ebert, Chicago Sun Times Goins,
Fox 16
@ebertchicago @Doins
Howard Kurtz, Daily Beast
@howardkurtz
Scott Simon, NPR’s Weekend Edition
@nprscottsimon
Lance Turner, Arkansas Business
@lt
The conversation prism outlines where conversations are taking place online. From blog communities to Twitter to reviews and ratings to video and pictures. \n\nBut don’t let this slide overwhelm you. You don’t need to be in all of these places - in fact, I don’t think you’d be thinking very strategically if you just started opening accounts and diving in. \n\n
These are some of the most popular social media tools right now. You heard Brant discuss some of these. I personally have had a lot of success with some of these individually and as a combination. Towards the end of my presentation I’ll take you through a local case study where we’ve integrated several of these tools. \n
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Yes, we’re going to get to all the fun stuff like Twitter and Facebook and where to start, but first you’ve got to ask yourself what your goal is? What are the measurable objectives you want to achieve?\n\nWhat do you want to do? I’m from the PR world, so often our goals are things such as raising awareness about a product or service, better engaging customers with the product, improving customer service, etc. Or is your sole goal to stand out in the crowd, to have a voice, to move the needle?\n\n
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Think through ....\n\nSome tools are better than others for achieving different missions. Read about technology, talk to users, and conduct small experiments. Faily safely. Fail small. Don’t talk big - and expensive - risks.\n
Think through ....\n\nSome tools are better than others for achieving different missions. Read about technology, talk to users, and conduct small experiments. Faily safely. Fail small. Don’t talk big - and expensive - risks.\n
Think through ....\n\nSome tools are better than others for achieving different missions. Read about technology, talk to users, and conduct small experiments. Faily safely. Fail small. Don’t talk big - and expensive - risks.\n
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In partnership with Chadwick Martin Bailey\n
In partnership with Chadwick Martin Bailey\n
In partnership with Chadwick Martin Bailey\n
Yes, we’re going to get to all the fun stuff like Twitter and Facebook and where to start, but first you’ve got to ask yourself what your goal is? What are the measurable objectives you want to achieve?\n\nWhat do you want to do? I’m from the PR world, so often our goals are things such as raising awareness about a product or service, better engaging customers with the product, improving customer service, etc. Or is your sole goal to stand out in the crowd, to have a voice, to move the needle?\n\n
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Social media is just a newer version of the Business After Hours scene. It’s networking, building relationships, and eventually selling something (a product, an idea, a service). \n\nYou let down your hair a bit, meet people and chat.\n\nParties don’t always lead to business deals that evening, but nurturing the connections might eventually bear fruit.\n
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Social media is just a newer version of the Business After Hours scene. It’s networking, building relationships, and eventually selling something (a product, an idea, a service). \n\nYou let down your hair a bit, meet people and chat.\n\nParties don’t always lead to business deals that evening, but nurturing the connections might eventually bear fruit.\n
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Social media is just a newer version of the Business After Hours scene. It’s networking, building relationships, and eventually selling something (a product, an idea, a service). \n\nYou let down your hair a bit, meet people and chat.\n\nParties don’t always lead to business deals that evening, but nurturing the connections might eventually bear fruit.\n
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Social media is just a newer version of the Business After Hours scene. It’s networking, building relationships, and eventually selling something (a product, an idea, a service). \n\nYou let down your hair a bit, meet people and chat.\n\nParties don’t always lead to business deals that evening, but nurturing the connections might eventually bear fruit.\n
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Social media is just a newer version of the Business After Hours scene. It’s networking, building relationships, and eventually selling something (a product, an idea, a service). \n\nYou let down your hair a bit, meet people and chat.\n\nParties don’t always lead to business deals that evening, but nurturing the connections might eventually bear fruit.\n
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A multimedia production studio in their pocket - can shoot and edit and then upload directly to a newsroom or an automated video podcasting system. Encourage not only the journalists, but the community to contribute on the go.\n
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Think through ....\n\nSome tools are better than others for achieving different missions. Read about technology, talk to users, and conduct small experiments. Faily safely. Fail small. Don’t talk big - and expensive - risks.\n
Think through ....\n\nSome tools are better than others for achieving different missions. Read about technology, talk to users, and conduct small experiments. Faily safely. Fail small. Don’t talk big - and expensive - risks.\n
Think through ....\n\nSome tools are better than others for achieving different missions. Read about technology, talk to users, and conduct small experiments. Faily safely. Fail small. Don’t talk big - and expensive - risks.\n