This document outlines an initial planning process for a project that includes setting goals and key performance indicators, understanding the audience and their needs, holding design workshops to gather feedback and identify successful models, taking an inventory of available content and determining what needs to be created or edited, and developing a project proposal that describes the goals, deliverables, measures of success, and scope. User perspective, web conventions, aligning form with function, and revising content to meet goals are also emphasized.

1. INITIAL
PLANNING
Process and guidelines

2. 1 Goal setting
• Specific strategies
• Quantitative and qualitative measures to
evaluate success

3. 2 audience
• Different people = different reactions
• Needs and expectations
• Knowledge, background, interests

4. 3 Design
workshops
• Group suggestions and critiques
• Consensus on preferences
• Successful models

5. 4 CONTENT
INVENTORY
• Database of all the content
• What is available?
• What needs to be written?
• What needs to be edited?

6. Reminders
• User’s POV
• Web conventions are tried and tested
• Form follows function
• Revise and rewrite
• Stick to your goals

7. PROJECT PROPOSAL
• Goals and strategies
• Production issues
• Deliverables
• Measures of success
• Scope and description