1. Exercice 1
CREATE/FIND EXAMPLES FOR EACH TERMS:
LOCATION BASED SERVICES
BOOKING AGGREGATORS SITE
OTAS
LAST MOMENT BOOKING APPS
BOOKING CHANNELS
SEO
SEM
CUSTOMER ENGAGEMENT
DIRECT BOOKINGS

2. Location based services (LSB)
 Location based services are services offered through a mobile phone and take
into account the device’s geographical location. LBS typically provide
information or entertainment. Because LBS are largely dependent on the
mobile user’s location, the primary objective of the service provider’s system is
to determine where the user is. There are many techniques to achieve this.
 LBS applications include:
 local news, directions,
 points of interest,
 directory assistance,
 fleet management,
 emergency,
 asset tracking,
 location-sensitive building,
 and local advertisement.
 Example:
An LBS, can point a user to the nearest restaurant. In another example, an LBS
can send an SMS message advertising a sale at a nearby shopping mall.

3. Booking Aggregators Site
 A booking aggregator travel Meta-search sites or
Aggregators are multiple travel search engines in one
place.
Example
A good example is Kayak or Easy Voyage which
compares offers from different search engines and give
the best deal. Different product line on a single
platform (Air tickets, Hotels, Car rental). Ex: easy
voyage

4. OTAs
 An online travel agency (OTA) is specializes in
offering planning sources and booking capabilities.
Example:
Major OTAs include:
 Expedia,
 lastminute.com
 Opodo

5. Last Moment Booking Apps
 There are several last moment booking applications
If you’re looking to book a flight, hotel or any other
type of travel in the near future, try starting with
these last moment booking apps. these smartphones
apps lets you book same-day hotel rooms.
 Last moment booking apps offer some of the best
pricing for last minute hotel deals
 Example: Hotel tonight

6. Booking Channels

7. SEO
 SEO or Search Engine Optimization is the process of affecting the
visibility of a website or a web page in search engine.
 In general , the earlier and more frequently a site appears, in the
search results list, the more visitors it will receive from the search
engine’s users. SEO can target different type of search: image, local
search, video search,….
 SEO can be considered as a internet marketin g strategy because it
takes into account what people are looking for, by analyzing search
terms and keywords used for the research
 Example: If I put the key words « hotel luxe paris » in Google, The
first result I have is : Hotel de luxe le Meurice with on the right
hand, a map localisation of the hotel.Thus the SEO strategy is pretty
good for this hotel.

8. SEM
 Le search marketing est une technique de marketing ayant
comme support les outils de recherche et comme cible les
internautes qui les interrogent.
De la sorte, le search marketing a pour particularité de
s'adresser à des visiteurs qui recherchent:
- un service
- un produit
-une formation.
 Ainsi le SEM est destiné à augmenter la visibilité d'un site
dans les pages de résultat des moteurs de recherche.
Il comporte deux aspects: le SEA (Search Engine Advertising)
aves les liens sponsorisés et le SEO (Search Engine
Optimisation) c'est à dire les actions de référencement
naturel.

9. Customer Engagement
 The customer Engagement consist in develop and
enhance the relationship with the customer online
since the first contact.
 the customer engagement aims to fidelize the client
with offers and then increase his loyalty for the
brand.

10. Direct Bookings