Who you follow on social media is as important as who follows you considering social media marketing is a two-way street. To be successful in social media marketing it starts with a solid foundation. You've probably heard the term "engagement" when it comes to social media which basically means that social media marketing is a participatory activity! You have to share to be shared. Give to get. Teach and learn. Speak and listen. This presentation will get you started on the right foot.