CiMarketer Customer Intelligence transforms stores into eCommerce sites by enabling centralized omni-channel engagement. The company works with leading technology developers worldwide to deliver effective solutions for customer tracking, engagement and loyalty.

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© 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.

2. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
eCommerce sites are increasing
their market share in the retail
space and that appears to be
accepted as an inevitability. It is
not. eCommerce sites do not offer
the physical factors customers
seek such as the social experience
and having a sales clerk at their
beck and call. So what is really
happening?
Store owners appear to believe this trend reflects an
inevitable future and are therefore not investing in
effective technologies that can drive that trend back
down. They could not be more wrong.
Bringing store market share back up
is what CiMarketer is all about.
ONLINE SHOPPING – A THREAT TO STORES?

3. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
CUSTOMER
EXPERIENCE
Via
CiMarketer
FAMILIARITY
Your store
remembers who
you are and your
preferences
INSIGHT
Recommends
only products
that are relevant
to you
REWARD
Gives you
special loyalty
discounts
NON-
INVASIVE
Only alerts you
when you want
THE CUSTOMER’S EXPERIENCE

4. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
CiMarketer makes the shopping experience
personal in a scalable way by gathering,
analyzing and acting on customer information in
a way that establishes a deeper and mutually
beneficial customer relationship.
Typical questions answered and acted on:
 Which customers are likely to purchase a certain
product?
 Who are most probable to respond to specific offers?
 Which products sell together and what products pull others?
 What are the key attributes of our highest value customers and how can we attract more in that category?
 What customers are likely to churn and how can we prevent it?
 How much share-of-wallet do we have within a category and how can it be increased?
 What characterizes a high-yield shopping cart?
 What characterizes customers based on the products they buy?
ONLINE SHOPPING – A THREAT TO STORES?

5. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
Real-time data streams:
• Sales transactions
• In-store location tracking
(iBeacons)
• Mobile geo-tracking
Demographics
Campaign results
Other
Coordinated omni-channel
approach
RAW MATERIAL INSIGHTS & COMMUNICATION PRODUCTS
Data Mart
Data Mining
Campaign Engines
Other
The right message To the right customer At the right time Through the right channel At the right price
ENGAGE CUSTOMERS ACROSS ALL CHANNELS

6. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
CiMARKETER API (REST & SOAP)
Channels to
customers
In-store POS
Mobile apps
E-Mail Web/eCommerce
Facebook
Kiosks/Auto dispensers
API & ETL
CiMarketer
system
components
E-mail
services
SMS
services
ERP
Business
Intelligence
CRM
Loyalty
System
Other
3rd party
systems
CI Core Services
Marketing Automation
Adverts Messages Promotions
Real-time
dashboard
Data Mart
Reports
Web UI
Gamification
services
Analytics
Profile
Mgmt
Loyalty
System
Location
Analytics
CENTRALIZED OMNICHANNEL CONTROL

7. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
CIMARKETER
ENGAGEMENT
CENTRAL
LOW THRESHOLD
Easy to use; no special cards or
authenticators – once a customer
signs up, he or she is in.
COMMUNICATION
Clear and attractive benefits for
the customer communicated at
the frequency preferred by the
customer.
RELEVANCE
Communication is relevant to the
consumer and prevents sending
special discount offers on items
the customer recently purchased.
PROXIMITY
Communication can automatically
enable once the customer comes
within range of a specific section
within the store.
THE CIMARKETER LOYALTY PLATFORM

8. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
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Snorri H. Gudmundsson
Director & CMO
Luxembourg
CONTACT
Mira Hijova
Director & CEO
London
CONTACT
Kenneth Haugaard
Director & CSO
London
CONTACT