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Finding the Right Care for the Right Price, Right Quality, Right Cost and Right Provider(s) Lessons From Health Plans Deploying Transparency for Consumers Geof Baker, Principal Venture Advisory Services
Agenda What is the State of Public Reporting? ,[object Object],[object Object],[object Object],[object Object]
Public Reporting = Improved Performance ,[object Object],[object Object],Providers should publicly report and participate as soon as possible (reporting, then improvement and excellence) -  IOM Report:  Rewarding Provider Performance Recommendations Slide Source:  J. Benjamin, NCQA Reporting Best Approaches & Best Practices
Measurement Leads To Improvement  Denotes measure specification change in 2006 Slide Source:  J. Benjamin, NCQA Reporting Best Approaches & Best Practices
Public Reporting of  Physician Performance Source: Med-Vantage – Leapfrog 2006-2007 National P4P Study Do you use PUBLIC REPORTING on physician performance as part of your P4P program?   2006 Percent (n=55) 2005 Percent (n=78) 2004 Percent (n=50) 2003 Percent (n=28) Yes, we send reports to consumers 5% N/A N/A N/A Yes, we send reports to our enrollees 7% N/A N/A N/A Yes, we send reports to employers 9% N/A N/A N/A Yes, we send reports to all physicians so they can compare their performance to their peers 31% N/A N/A N/A Yes, we publish information in local newspapers 4% N/A N/A N/A Yes, we post information in the provider directory on our Web site 27% N/A N/A N/A Yes 44% 32% 30% 29% No 45% 68% 70% 71% Other 11% N/A N/A N/A
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Road to Transparency…Where Do We Go From Here? We are missing a significant opportunity to shape the consumer decision process  before  patients seek treatment
Starting the Journey without Boiling the Ocean  Source: NCBH, 2007 EValue8 Survey
What does Transparency Accomplish?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary Usability Testing Findings So Far
Google, Yelp …We can Do Better
Design Approach to Better EPD Usability  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Forrester evaluation of health plan cost comparison tools (April, 2005), Med-Vantage 2005-2007 survey interviews (n=85)
Desired Outcomes to Expect from an EPD  ,[object Object],[object Object],[object Object],[object Object],Is the health action information…..  ,[object Object],[object Object],[object Object],Does the health action information…..
Next Generation Enhanced Provider Directories  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EPD Deployment Lessons
Viewpoints (Supplement)
Transparency Tipping Point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Incentives and Rewards are Purchasers Creating for Employees? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  NBCH EValue8
[object Object],[object Object],[object Object],What Are Employers Saying to Healthplans?
What do Purchasers Think So Far? “ Current Information is not up to the job of enabling consumers to compare provider costs and quality – particularly about physicians.  There are signs of progress and room for improvement.” Source: “The CDH Implementation Experience with Larger Employers,” California Healthcare Foundation, RWJ, July 2007 Few Employers give high overall ratings for cost and quality comparison tools
What do Purchasers Think So Far? Source: “The CDH Implementation Experience with Larger Employers,” California Healthcare Foundation, RWJ, July 2007
What Are Health Plan CEOs Saying? ,[object Object],[object Object],[object Object],Source:  Charlie Baker, CEO, Harvard Pilgrim Health Plan
What is the Government Advocating? “ Every American should have access to a full range of information about the quality and cost of their health care options.” -  Secretary Leavitt 2.  Connectivity & Interoperability 1.  Incentives (P4P)  4.  Benchmarks, standards & reliable measurement 3.  Transparency (Cost & Quality) Government Initiatives (4 Cornerstones) vs. HHS
What Are Members (Employees) Saying?   ,[object Object],Provide high quality  choices , with more  opportunity to balance care, convenience and quality (then) cost with health education and coaching tools Can I get lower insurance premiums or awards if I improve my health status?  Where can I find  (actionable) information  to make informed decisions about my family’s health need or answers to my health treatment questions? Explain how to  choose  a plan, and how  to  use  the benefit effectively Influence Member Behavior Employees/Members Plans / Purchasers Action /  Implication Is the care I am receiving the same as other patients like me or better?  Where can I find the right providers for my treatment needs?  Why is it different? Am I sicker?
What the Public Thinks Peter D. Hart Research Associates Survey, October 2007 Do you have reliable information about how often your doctor provides the right treatment/right amount of care? I don’t have information I have some information, but could use more I have reliable information Not sure
Public Supports Consumer Information  System About Doctors Support Oppose Definitely support 32% 82% 14% Peter D. Hart Research Associates Survey, October 2007
Source:  Forrester Research, Q2 2007, survey of online survey of 3,403 nonelderly, commercially insured U.S. consumers who use online health care tools  What On-Line Healthcare Tools are Members Using?
What Are Physicians Saying? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Finding the Right Care for the Right Price, Cost and Quality (Geof Baker)

  • 1. Finding the Right Care for the Right Price, Right Quality, Right Cost and Right Provider(s) Lessons From Health Plans Deploying Transparency for Consumers Geof Baker, Principal Venture Advisory Services
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  • 4. Measurement Leads To Improvement Denotes measure specification change in 2006 Slide Source: J. Benjamin, NCQA Reporting Best Approaches & Best Practices
  • 5. Public Reporting of Physician Performance Source: Med-Vantage – Leapfrog 2006-2007 National P4P Study Do you use PUBLIC REPORTING on physician performance as part of your P4P program?   2006 Percent (n=55) 2005 Percent (n=78) 2004 Percent (n=50) 2003 Percent (n=28) Yes, we send reports to consumers 5% N/A N/A N/A Yes, we send reports to our enrollees 7% N/A N/A N/A Yes, we send reports to employers 9% N/A N/A N/A Yes, we send reports to all physicians so they can compare their performance to their peers 31% N/A N/A N/A Yes, we publish information in local newspapers 4% N/A N/A N/A Yes, we post information in the provider directory on our Web site 27% N/A N/A N/A Yes 44% 32% 30% 29% No 45% 68% 70% 71% Other 11% N/A N/A N/A
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  • 7. The Road to Transparency…Where Do We Go From Here? We are missing a significant opportunity to shape the consumer decision process before patients seek treatment
  • 8. Starting the Journey without Boiling the Ocean Source: NCBH, 2007 EValue8 Survey
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  • 11. Google, Yelp …We can Do Better
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  • 20. What do Purchasers Think So Far? “ Current Information is not up to the job of enabling consumers to compare provider costs and quality – particularly about physicians. There are signs of progress and room for improvement.” Source: “The CDH Implementation Experience with Larger Employers,” California Healthcare Foundation, RWJ, July 2007 Few Employers give high overall ratings for cost and quality comparison tools
  • 21. What do Purchasers Think So Far? Source: “The CDH Implementation Experience with Larger Employers,” California Healthcare Foundation, RWJ, July 2007
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  • 23. What is the Government Advocating? “ Every American should have access to a full range of information about the quality and cost of their health care options.” - Secretary Leavitt 2. Connectivity & Interoperability 1. Incentives (P4P) 4. Benchmarks, standards & reliable measurement 3. Transparency (Cost & Quality) Government Initiatives (4 Cornerstones) vs. HHS
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  • 25. What the Public Thinks Peter D. Hart Research Associates Survey, October 2007 Do you have reliable information about how often your doctor provides the right treatment/right amount of care? I don’t have information I have some information, but could use more I have reliable information Not sure
  • 26. Public Supports Consumer Information System About Doctors Support Oppose Definitely support 32% 82% 14% Peter D. Hart Research Associates Survey, October 2007
  • 27. Source: Forrester Research, Q2 2007, survey of online survey of 3,403 nonelderly, commercially insured U.S. consumers who use online health care tools What On-Line Healthcare Tools are Members Using?
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