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1. Keywords: The Basic Unit Of E-
Commerce.

2. Traffic is the key right? The more targeted the traffic the
better right? And how do you get traffic? Well the simple
answer is that you need to have high search engine
rankings but that is such a general and unhelpful answer.
So I am going to try and give you a better idea of the inner
workings of a search engine ranking including the most
fundamental and obvious and therefore most
underestimated factors, namely keywords.

3. Keywords are just that key words that people type into the
blank for the search engine that describe what they are
interested in finding out about. Basically the search engine
tries to match the keyword with the content of millions of
different web pages that it crawls through and ranks in
order from most applicable to least the pages whose
content has any thing to do with the keyword.

4. Now the search engine has different criteria that it
weights in its evaluation of the relatedness of a web page
to specific keywords. Unfortunately for those interested in
high rankings these criteria are for the search engines to
know and for us in the internet marketing field to find out.
In other words they are unspoken. That isn't to say
however that we don't know anything about them but it is
to say that we have only found out about them through
trial and error testing--we find out what works and stick
with it.

5. There is another problem with this though. That is that the
search engine, in order to give all pages a chance and to
keep the content on the internet fresh are always
changing their criteria and trying to improve their search
results as far as relevancy is concerned. So the testing is
always going on and those who are good at seeing the
trends and predicting changes are able to stay successful
in their field. One must remember though that despite all
of these changes, there is nothing changing the way a
customer searches for his interests on the internet.

6. So before you worry about all the complicated criteria you
must target your content to the appropriate keywords.
There are many tools that help you to research keywords,
and many are free. Basically you are looking for keywords
that are searched for the most that describe your product
or the market your product is included in well enough that
people who come to your page through that search will
agree that you have what they were looking for. This is the
essence of "targeted" traffic. Think about it for a minute,
you can have all the traffic in the world come to your page
but you will only get sales from those that are in need of
what you have to offer. It only makes sense then to bring
those people to your site.

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