How HR can use social media and social technologies to build external talent communities, build and employment brand, and engage employees in internal communities - some thoughts and ideas by Social Business Strategy firm 2020 Social

1. 2020 Social: Employee CommunitiesBecause Work is SocialFebruary 2010

2. Who Are WeStrategy & MarketingStrategy & MarketingGaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at GeorgetownDave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’Organizational Development Enterprise SoftwareGautam Ghosh ConsultantXLRI, Deloitte, HP, DellKaushalSardaConsultantCapgemini CRM, Uhuroo Founder

3. What Do We DoWe build and nurture online communities for clientshelp them build strong long-term relationshipsto catalyze collaboration and innovationand drive loyalty and advocacy.

4. How Do We Work?Engage(Ongoing)Diagnose & Plan(2-8 weeks)Build(4-12 weeks)Community management

5. Social media analytics

6. Social CRM

7. Social ads

8. Social media campaigns and contests

9. Senior management workshops

10. Primary and secondary research

11. Strategic roadmap

12. Community platforms

13. Social applications

14. Integration with Facebook, LinkedIn and Twitter APIsFive Reasons Why Business and Work is Social!Consumer Generated ContentCollaborationCollective IntelligenceCommunityConversation

15. ConversationsYour customers, partners and employees are talking about you, in public.Listen to them, reach out to them, engage them in a two-way conversation.Have you worked with this vendor?Yes! They adhere and exceed their promises

16. CollaborationPeople work together in flow when they connect with each other as people. Create rich profiles and shared workspaces to enable employees to help each other.How do I fix this issue?Let me tell you how!

17. CommunityInternal Communities come together around a shared social object: a lifestyle, cause or passion.Build and nurture a community platform to host your clinicians , admin employees and consultantsI love road trips!I love my car!I love travel!

18. Collective IntelligenceConsultants, employees and partners can give you new ideas and insights.Ask for their ideas, help them build on them, recognize and reward them for their contribution. !Here’s how we can make it better!Here’s an idea!It worked! Thank you!

19. Employee Generated ContentYour employees love to express themselves.Tap into their creativity. Ask them to interpret your culture.Here are photos from the NY conferenceTake a look at this presentation that I madeHere’s what I did yesterday

20. The Big QuestionHow do we engage the different talent pools with the organization?Different people have different needs – incentivise them to engage with you and each other – and start a conversation

21. Talent Communities Are Social It needs time and social engagement from the organization to build Find your most passionate and communicative employees and mentor them to become Talent Community Managers.

22. Engaging External Talent community1.Expert blogs4. UGC campaign moduleYour Organization2. News Aggregation platform5. Integration with social platforms 3. Advocacy Program6. Discussion forums and groups

23. Showcase Culture: DirectiVideo shared during the recruitment process :- The Directi story- Industry snapshot- Work culture- Designations and job descriptions- Employee quotes- A typical work day at Directi- Career growth-Benefits at Directi- How to Apply and selection processhttp://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation

24. Employment Branding: EMCExternal employment branding- encourages bloggers to act as organic brand ambassadorsEMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedInHelp Save Nick Glasgow – a social media campaign to save an employee suffering from cancerhttp://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting

25. Showcase work culture- Employee blogsSource: http://www.microspotting.com/HR and recruitment focused community platform

26. Connect recruiters with potential employees Source: http://microsoftjobsblog.com/Social recruitment platform for potential employees.Recruiters help with job-hunting, resume writing, interview preparation, etcShare upcoming job fairs, events, vacancies

27. Onboarding CandidatesSource: http://campusconnect.infosys.com/forum/Idea: Discussion forum on relevant topicsReference: Infosys campus connect forum

28. Listen and Respond to ConversationsAcross different forums, social networks, platforms on the social webUse listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.

29. Social CRM ResultsUse tools like Buzzstream, Techrigy or Radian6 to conduct these searches.Build a process that would empower users to respond and participate in the conversation

30. Engaging Internal Talent NetworksSome Examples

31. The components of EngagementAreas where Organizations usually focus employee engagement initiatives

32. Employee NetworkingStatus updates to keep people informed, and other’s status to be informedWidgets to follow information useful to userProductivity tools like to do lists, calender can be included

33. Example: EMCInternal social network- Innovation showcase – Teams develop creative posters and showcase their work-Radio show where employees participate in free wheeling discussions-Photo contest on ‘A day in your life at EMC’- New recruits – volunteer mentorship program-Empowering employees – submit an Idea section http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation

34. Connecting the workforce – breaking silos: DaviesREQUIREMENTcollecting, refining and sharing company-wide best practices and subject matter expertise

35. Speeding up training and knowledge transfer

36. Creating a connected and collaborative workforceSOLUTION-Internal messaging system-Wikis + Blogs- Customizable dashboards

37. Breaking information silos at Angel.com-Efficient way to collect valuable insights from multiple contributors-Create a corporate memory of information/ insights, to surround deliverables with context-Allow team members in all departments to engage in a collaborative way. -Discover valuable work of others via notifications, update feeds, tagging and search, and then re-use that workSOLUTION-Wikis + Weblogs +Internal messaging tool + RSS feeds, tagging features

38. Internal Jobs @ StarBucksTool for employees that allows them the option of charting their own career graphInteractive internal recruitment toolCareer assistance through polls, blogs, forums and wikisCareer development resourceshttp://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=

39. Enterprise Collaboration - BenefitsImprove visibility on projects and initiatives

40. Improve employee productivity

41. Improve internal communication effectiveness

42. Promote corporate culture and community building

43. Ensure compliance to internal processes

44. Effectively leverage corporate knowledge & expertise

45. Eliminate inefficient communication tools and habitsAsk Us How2020social.com | contact@2020social.com| @2020socialgaurav@2020social.com@gauravonomicsdave@2020social.com@evansdavegautam@2020social.com@gautamghoshkaushal@2020social.com@ksarda