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How Can HR use and leverage Social Media

How Can HR use and leverage Social Media



How HR can use social media and social technologies to build external talent communities, build and employment brand, and engage employees in internal communities - some thoughts and ideas by Social ...

How HR can use social media and social technologies to build external talent communities, build and employment brand, and engage employees in internal communities - some thoughts and ideas by Social Business Strategy firm 2020 Social



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    How Can HR use and leverage Social Media How Can HR use and leverage Social Media Presentation Transcript

    • 2020 Social: Employee Communities
      Because Work is Social
      February 2010
    • Who Are We
      Strategy & Marketing
      Strategy & Marketing
      Gaurav Mishra
      IIMB, Tata Group, Yahoo! Fellow at Georgetown
      Dave Evans
      Consulting Director
      Author of ‘Social Media Marketing: An Hour a Day’
      Organizational Development
      Enterprise Software
      Gautam Ghosh
      XLRI, Deloitte, HP, Dell
      Capgemini CRM, Uhuroo Founder
    • What Do We Do
      We build and nurture online communities for clients
      help them build strong long-term relationships
      to catalyze collaboration and innovation
      and drive loyalty and advocacy.
    • How Do We Work?
      Diagnose & Plan
      (2-8 weeks)
      (4-12 weeks)
      • Community management
      • Social media analytics
      • Social CRM
      • Social ads
      • Social media campaigns and contests
      • Senior management workshops
      • Primary and secondary research
      • Strategic roadmap
      • Community platforms
      • Social applications
      • Integration with Facebook, LinkedIn and Twitter APIs
    • Five Reasons Why Business and Work is Social


      Consumer Generated Content
      Collective Intelligence
    • Conversations
      Your customers, partners and employees are talking about you, in public.
      Listen to them, reach out to them, engage them in a two-way conversation.
      Have you worked with this vendor?
      Yes! They adhere and exceed their promises

    • Collaboration
      People work together in flow when they connect with each other as people.
      Create rich profiles and shared workspaces to enable employees to help each other.
      How do I fix this issue?
      Let me tell you how!

    • Community
      Internal Communities come together around a shared social object: a lifestyle, cause or passion.
      Build and nurture a community platform to host your clinicians , admin employees and consultants
      I love road trips!
      I love my car!
      I love travel!

    • Collective Intelligence
      Consultants, employees and partners can give you new ideas and insights.
      Ask for their ideas, help them build on them, recognize and reward them for their contribution.
      Here’s how we can make it better!
      Here’s an idea!
      It worked! Thank you!

    • Employee Generated Content
      Your employees love to express themselves.
      Tap into their creativity. Ask them to interpret your culture.
      Here are photos from the NY conference
      Take a look at this presentation that I made
      Here’s what I did yesterday

    • The Big Question
      How do we engage the different talent pools with the organization?
      Different people have different needs – incentivise them to engage with you and each other – and start a conversation
    • Talent Communities Are Social
      It needs time and social engagement from the organization to build
      Find your most passionate and communicative employees and mentor them to become Talent Community Managers.
    • Engaging External Talent community
      1.Expert blogs
      4. UGC campaign module
      Your Organization
      2. News Aggregation platform
      5. Integration with social platforms
      3. Advocacy Program
      6. Discussion forums and groups
    • Showcase Culture: Directi
      Video shared during the recruitment process :- The Directi story- Industry snapshot- Work culture- Designations and job descriptions- Employee quotes- A typical work day at Directi- Career growth-Benefits at Directi- How to Apply and selection process
    • Employment Branding: EMC
      External employment branding- encourages bloggers to act as organic brand ambassadors
      EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn
      Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer
    • Showcase work culture- Employee blogs
      Source: http://www.microspotting.com/
      HR and recruitment focused community platform
    • Connect recruiters with potential employees
      Source: http://microsoftjobsblog.com/
      Social recruitment platform for potential employees.
      Recruiters help with job-hunting, resume writing, interview preparation, etc
      Share upcoming job fairs, events, vacancies
    • Onboarding Candidates
      Source: http://campusconnect.infosys.com/forum/
      Idea: Discussion forum on relevant topics
      Reference: Infosys campus connect forum
    • Listen and Respond to Conversations
      Across different forums, social networks, platforms on the social web
      Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.
    • Social CRM Results
      Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches.
      Build a process that would empower users to respond and participate in the conversation
    • Engaging Internal Talent Networks
      Some Examples
    • The components of Engagement
      Areas where Organizations usually focus employee engagement initiatives
    • Employee Networking
      Status updates to keep people informed, and other’s status to be informed
      Widgets to follow information useful to user
      Productivity tools like to do lists, calender can be included
    • Example: EMC
      Internal social network- Innovation showcase – Teams develop creative posters and showcase their work-Radio show where employees participate in free wheeling discussions-Photo contest on ‘A day in your life at EMC’- New recruits – volunteer mentorship program-Empowering employees – submit an Idea section
    • Connecting the workforce – breaking silos: Davies
      • collecting, refining and sharing company-wide best practices and subject matter expertise
      • Speeding up training and knowledge transfer
      • Creating a connected and collaborative workforce
      -Internal messaging system
      -Wikis + Blogs
      - Customizable dashboards
    • Breaking information silos at Angel.com
      -Efficient way to collect valuable insights from multiple contributors
      -Create a corporate memory of information/ insights, to surround deliverables with context
      -Allow team members in all departments to engage in a collaborative way.
      -Discover valuable work of others via notifications, update feeds, tagging and search, and then re-use that work
      -Wikis + Weblogs +Internal messaging tool + RSS feeds, tagging features
    • Internal Jobs @ StarBucks
      Tool for employees that allows them the option of charting their own career graph
      Interactive internal recruitment tool
      Career assistance through polls, blogs, forums and wikis
      Career development resources
    • Enterprise Collaboration - Benefits
      • Improve visibility on projects and initiatives
      • Improve employee productivity
      • Improve internal communication effectiveness
      • Promote corporate culture and community building
      • Ensure compliance to internal processes
      • Effectively leverage corporate knowledge & expertise
      • Eliminate inefficient communication tools and habits
    • Ask Us How
      2020social.com | contact@2020social.com| @2020social