How Can HR use and leverage Social Media

2020 Social: Employee Communities
Because Work is Social
February 2010

Who Are We
Strategy & Marketing
Strategy & Marketing
Gaurav Mishra
CEO
IIMB, Tata Group, Yahoo! Fellow at Georgetown
Dave Evans
Consulting Director
Author of ‘Social Media Marketing: An Hour a Day’
Organizational Development
Enterprise Software
Gautam Ghosh
Consultant
XLRI, Deloitte, HP, Dell
KaushalSarda
Consultant
Capgemini CRM, Uhuroo Founder

What Do We Do
We build and nurture online communities for clients
help them build strong long-term relationships
to catalyze collaboration and innovation
and drive loyalty and advocacy.

How Do We Work?
Engage
(Ongoing)
Diagnose & Plan
(2-8 weeks)
Build
(4-12 weeks)
Community management
Social media analytics
Social CRM
Social ads
Social media campaigns and contests
Senior management workshops
Primary and secondary research
Strategic roadmap
Community platforms
Social applications
Integration with Facebook, LinkedIn and Twitter APIs

Five Reasons Why Business and Work is Social
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Consumer Generated Content
Collaboration
Collective Intelligence
Community
Conversation

Conversations
Your customers, partners and employees are talking about you, in public.
Listen to them, reach out to them, engage them in a two-way conversation.
Have you worked with this vendor?
Yes! They adhere and exceed their promises
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Collaboration
People work together in flow when they connect with each other as people.
Create rich profiles and shared workspaces to enable employees to help each other.
How do I fix this issue?
Let me tell you how!
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Community
Internal Communities come together around a shared social object: a lifestyle, cause or passion.
Build and nurture a community platform to host your clinicians , admin employees and consultants
I love road trips!
I love my car!
I love travel!
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Collective Intelligence
Consultants, employees and partners can give you new ideas and insights.
Ask for their ideas, help them build on them, recognize and reward them for their contribution.
!
Here’s how we can make it better!
Here’s an idea!
It worked! Thank you!
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Employee Generated Content
Your employees love to express themselves.
Tap into their creativity. Ask them to interpret your culture.
Here are photos from the NY conference
Take a look at this presentation that I made
Here’s what I did yesterday
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The Big Question
How do we engage the different talent pools with the organization?
Different people have different needs – incentivise them to engage with you and each other – and start a conversation

Talent Communities Are Social
It needs time and social engagement from the organization to build
Find your most passionate and communicative employees and mentor them to become Talent Community Managers.

Engaging External Talent community
1.Expert blogs
4. UGC campaign module
Your Organization
2. News Aggregation platform
5. Integration with social platforms
3. Advocacy Program
6. Discussion forums and groups

Showcase Culture: Directi
Video shared during the recruitment process :- The Directi story- Industry snapshot- Work culture- Designations and job descriptions- Employee quotes- A typical work day at Directi- Career growth-Benefits at Directi- How to Apply and selection process
http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation

Employment Branding: EMC
External employment branding- encourages bloggers to act as organic brand ambassadors
EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn
Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer
http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting

Showcase work culture- Employee blogs
Source: http://www.microspotting.com/
HR and recruitment focused community platform

Connect recruiters with potential employees
Source: http://microsoftjobsblog.com/
Social recruitment platform for potential employees.
Recruiters help with job-hunting, resume writing, interview preparation, etc
Share upcoming job fairs, events, vacancies

Onboarding Candidates
Source: http://campusconnect.infosys.com/forum/
Idea: Discussion forum on relevant topics
Reference: Infosys campus connect forum

Listen and Respond to Conversations
Across different forums, social networks, platforms on the social web
Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.

Social CRM Results
Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches.
Build a process that would empower users to respond and participate in the conversation

Engaging Internal Talent Networks
Some Examples

The components of Engagement
Areas where Organizations usually focus employee engagement initiatives

Employee Networking
Status updates to keep people informed, and other’s status to be informed
Widgets to follow information useful to user
Productivity tools like to do lists, calender can be included

Example: EMC
Internal social network- Innovation showcase – Teams develop creative posters and showcase their work-Radio show where employees participate in free wheeling discussions-Photo contest on ‘A day in your life at EMC’- New recruits – volunteer mentorship program-Empowering employees – submit an Idea section
http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation

Connecting the workforce – breaking silos: Davies
REQUIREMENT
collecting, refining and sharing company-wide best practices and subject matter expertise
Speeding up training and knowledge transfer
Creating a connected and collaborative workforce
SOLUTION
-Internal messaging system
-Wikis + Blogs
- Customizable dashboards

Breaking information silos at Angel.com
-Efficient way to collect valuable insights from multiple contributors
-Create a corporate memory of information/ insights, to surround deliverables with context
-Allow team members in all departments to engage in a collaborative way.
-Discover valuable work of others via notifications, update feeds, tagging and search, and then re-use that work
SOLUTION
-Wikis + Weblogs +Internal messaging tool + RSS feeds, tagging features

Internal Jobs @ StarBucks
Tool for employees that allows them the option of charting their own career graph
Interactive internal recruitment tool
Career assistance through polls, blogs, forums and wikis
Career development resources
http://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=

Enterprise Collaboration - Benefits
Improve visibility on projects and initiatives
Improve employee productivity
Improve internal communication effectiveness
Promote corporate culture and community building
Ensure compliance to internal processes
Effectively leverage corporate knowledge & expertise
Eliminate inefficient communication tools and habits

Ask Us How
2020social.com | contact@2020social.com| @2020social
gaurav@2020social.com
@gauravonomics
dave@2020social.com
@evansdave
gautam@2020social.com
@gautamghosh
kaushal@2020social.com
@ksarda

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How Can HR use and leverage Social Media

by Gautam Ghosh

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