Marketing Connections 3.0 Join the debate in 2012 September 10 - 12 Atlanta

1. MARKETING
CONNECTIONS 3.0
Join the debate in 2012
www.marketingconnections2012.com
InterContinental Buckhead, Atlanta, GA
September 10 – 12, 2012

2. MARKETING CONNECTIONS 3.0
Your Event Speakers and Marketing Connectors Include
Dr. Jagdish Sheth Christine DeZarn
Professor, Emory University CMO, PEOPLExpress
David Weinberger Bob Clark
Partner, CCS Partners; former VP of Customer President, 24k; former Director of Marketing,
Insights, Georgia Pacific Sara Lee
Dr. Cassandra Jeyram Dr. Regina Lewis
CEO, Liquid Media Consulting Professor, University of Alabama
Former Social Media Specialist, InterContinental Former VP of Customer Insights, InterContinental
Hotels Group Hotels Group
Dave Currie Gail Ferman
CMO, The List VP, Account Services, Rauxa
Manish Shah Reshma Shah
Director of Strategy & Analytics, Professor, Emory University
InterContinental Hotels Group
David Srochi Adarsh Gupta
Slalom Consulting Equifax
www.marketingconnections2012.com  510-984-3647

3. Event Agenda
Tuesday, September 11, 2012
7:00am Event Registration
7:30 Breakfast
8:30 Welcome and Opening Remarks
8:40 Keynote: Heard of the 3 C’s? 4 P’s? What’s Next?
9:40 Keynote: A Brand is a Brand, is a Brand, is a Brand…
10:40 Networking Break and Vendor Showcase
11:15 Executive Interview – Connecting from Partner to Brand and Back
12:15pm Lunch and Vendor Showcase
Track A: Communications Track B: Strategy & Innovation Track C: Customers Track D: Brands
What’s the Comm? Not All Who Wander Are Lost Say What? Do Brands Matter?
Marketing Analytics
1:30pm Social Media Customer Insights Brand Assessment
Enablement
Digital/Interactive
2:30 Marketing Strategy Customer Experience Channel Strategy
Marketing
3:30 Mobile/Tablets Marketing Innovation Marketing Insights Product Marketing
4:30 Email/Opt-In Marketing Speed to Market Multi-Channel Analytics Brand Management
5:30 Networking Reception and Vendor Showcase
6:30 Vendor VIP Dinners
Wednesday, September 12, 2012
7:00am Event Registration
7:30 Breakfast
8:30 Welcome and Opening Remarks
8:40 Keynote: Who Should Work Harder? Your Company or Your Partners?
9:40 Keynote: Serve Thyself? The New Art of Service Delivery in a Products World.
10:40 Networking Break and Vendor Showcase
11:15 Marketing 3.0 Round Table – Is the Future of Market Research Viable?
12:15pm Lunch
Track A: Communications Track B: Strategy & Innovation Track C: Customers Track D: Brands
What’s the Comm? Not All Who Wander Are Lost Say What? Do Brands Matter?
1:30pm Guerilla Marketing Category Growth Strategy Customer Insights Brand Management
2:30 Social Media Marketing Product Launch Customer Experience Price Optimization
3:30 Mobile Marketing Competitor Intelligence Relationship Marketing Product Marketing
4:30 Closing Remarks
www.marketingconnections2012.com  510-984-3647

4. MARKETING CONNECTIONS 3.0
Marketing Connections 3.0 provides We hope to see you there!
a forum for the marketing
practitioner to learn, share, and Sincerely,
connect with those most passionate
about driving awareness,
consideration, and preference to
Brands. Jeff Brown
VP, Production
Marketing Connections 3.0’s unique Blake Humble
environment enables attendees to VP, Strategy & Operations
engage, debate, and analyze the
latest trends in marketing.
2012 is the time for businesses to
debate their marketing practices to
take advantage of the changing
behaviors of their current and future
customers.
So, please come join us in our
debate in Atlanta.
Apex Connections Events
Marketing Connections 3.0 is presented by Apex
Connections Events, a collaboration of individuals
with executive marketing leadership credentials
and conference specialists with experience hosting
dozens of professional conferences.
Marketing Connections 3.0
This particular two-day event targets the Marketer
and all those that influence the marketing
decisions and marketing executions in their
organizations. By bringing leading marketers
together, the event plans to solicit, debate, and
analyze key marketing trends that impact how
www.marketingconnections2012.com
customers engage with our present and future
products and services.

5. Keynotes/Executive Interview Tuesday, September 11, 2012
8:40am
Determine customer value based on the four distinct roles that customers play in the
market; seekers, buyers, payers and users
Acceptibility Affordability Accessibility Awareness
Debating the new 4 A’s of Marketing… A perspective on customer value from the customer’s
POV. Join Dr. Jagdish Sheth (The Charles H. Kellstadt Chair of Marketing at the Goizueta
School of Business at Emory University) in a discussion. For a marketing campaign to succeed it
must achieve high marks in all 4 A’s, using a blend of marketing and non-marketing resources.
9:40am
The fine art of branding in an ever-evolving customer marketplace and why it still
matters
The art of Branding is deliberated in today’s customer 3.0 world. Should fulfilling your Brand
promise be the number one strategic priority for your company? Why or why not? Join the debate
and exchange your points of view with our astounding keynote.
11:15am Executive Interview
Connecting from Partner to Brand and Back
A recent trend for marketing practitioners is to secure work experience leading key Brands for
corporations. Then jump to partner agencies to research and drive value for clients and maybe
even jump back. Join in on this Executive Interview to find out why this may be the norm for
tomorrow’s connected world.
www.marketingconnections2012.com  510-984-3647

6. Breakout Workshops Tuesday, September 11, 2012
Track A: What’s the Comm? Social, Digital, Interactive, Communications & Guerilla
Social Media Marketing
1:30
Is Matrixed Social Media Marketing the New Norm?
Join in on this discussion comparing two social media trends. Innovative, quick, but siloed social media executions vs. well
thought-out, cross-functional, slow to market plans. Can companies connect the dots to do both successfully?
Digital/Interactive Marketing
2:30
Digital Plans to Win
Uncover leading edge trends and technology on this journey through a Brand’s execution of digital. Can their plans to wins
be connected to yours? Debate the key ingredients to the latest in Interactive Marketing and Digital measurement.
Mobile/Tablet Marketing
3:30
Going App Crazy?
The world has become App crazy. Where does your firm measure up in this new social norm? Debate best practices and
uncover key learnings and failures of app tactics. Connect in the discussion on what’s next after the App.
Email/Opt-In Marketing
4:30
Like Us Plz
Like us now. How do we influence our email list to step beyond email and like us, promote us, and be advocates of our
brand. Complex as it may seem, simple calls to action worked for this great Brand. Connect in on this chat.
Track B: Not all Who Wander are Lost Marketing Strategy & Innovation
Marketing Analytics Enablement
1:30
Insights Into Action
Analytics should know no borders within the marketing organization. With effective analytics enablement and deployment,
every marketer should be able to leverage the insights gained and make more informed marketing decisions.
Marketing Strategy
All Hands on Deck to Become Nimble
2:30
The mult-branded corporation seems like an aircraft carrier. Moving forward at great speed with great power. However,
difficult to make sharp turns in new directions. Connect with this great company on how they turned into a nimble destroyer.
Marketing Innovation
3:30
Innovate or Replicate?
Some of the best ideas can be generated from your employees and customers or even your competitors. Connect in with
your thoughts on when it makes sense to innovate or replicate on Marketing tactics.
Speed to Market
First to the Party or Miss the Party?
4:30
When is having 20% of the plan enough to move forward with the execution? Timing is everything when it comes to this
workshop. Be the first one to the party or miss the party entirely. What does it take to be fast, nimble, and a winning
connector?
www.marketingconnections2012.com  510-984-3647

7. Breakout Workshops Tuesday, September 11, 2012
Track C: Say What? Customer Insights and Customer Experience
Customer Insights
1:30
The Right Customer Insights @ the Right Time
How do we translate what we hear from customers? Sometimes you only hear about things when things go wrong. Connect
in on how to get the right information at the right time to make sound marketing executions?
Customer Experience
Decomposing the Customer Experience
2:30
Connect in to debate the next evolution of segmentation through the eyes of the customer experience. See a Brand
decompose their own customer’s experience. Come prepared with your own tough questions to drive the ultimate customer
experience.
Marketing Insights
Data rich, Insight Poor. How do we turn this around?
3:30
How do you harness the power of your analytics team to do more with less? Take on this workshop to delve into best
practices on how to turn your data rich organization into an insight factory. Take the connections back with you to drive
sustainable insights.
Web and Multi-Channel Analytics
4:30
Harnessing Multi-Channel Analytics
Should your company measure the results of every customer interaction? Assess whether you think measuring every
transaction like this company does could work for you. Share your knowledge on what connects for both online and offline.
Track D: Do Brands Matter? Pricing, Channel, Product and Brand Management
Brand Assessment
Staying Competitive is Easy!
1:30
Staying competitive isn’t always just about what the competition is doing. Evaluating your business allows marketers to find
weaknesses and areas to strengthen their Brand. Join this workshop and learn about innovative diagnostic tools that you
can use to become more competitive in your category.
Channel Strategy
All Channels are Not Created Equal
2:30
Tired of constantly flipping channels? Well customers are not. Connect in with this Brand to learn how they carefully
optimized their channels with the right marketing mix to drive distribution. Change your multi-channel plans to optimize the
flipping.
Product Marketing
3:30
Reinventing Your 3.0
Connecting with your customer early to predict their future needs can drive a funnel of new product/service innovations.
Brainstorm on how to prioritize the bells and whistles from the critical elements of your product with this great Brand.
Brand Management
Do Brands Matter in 3.0?
4:30
Is working hard to distinguish your Brand yielding the benefits you would like? Connect with this Brand to learn how they
elevated their Brand’s presence, awareness, and appeal in a 3.0 world.
www.marketingconnections2012.com  510-984-3647

8. Keynotes/Marketing 3.0 Panel Wednesday, September 12, 2012
8:40am
Who Should Work Harder? Your Company or
Your Partners?
Engage in a new age dialogue of partnerships with your vendors, agencies and partners. Whose
side are they on? How do we sustain healthy working relationships? If they are to be trusted,
why do Brands keep switching?
9:40am
Serve Thyself? The New Art of Service Delivery
in a Products World
Following your own best practices… Does that make you worthy of servicing your finicky 3.0
customer? Join in on this argument between bleeding edge vs. back-to-basics for the Services
industry.
11:15am Marketing 3.0 Panel
Is the Future of Market Research Viable?
Market researchers have had to drastically change their approach with the advent of social and
mobile technologies. Globalization and the incoming Millenial generation add additional
complexity and data galore. Can Market Researchers keep up with these significant trends and
still add valuable market insights and intelligence to marketing decisions in a speedy way. Let's
listen to this invigorating panel to find out.
www.marketingconnections2012.com  510-984-3647

9. Breakout Workshops Wednesday, September 13, 2012
Track A: What’s the Comm? Social, Digital, Interactive, Communications & Guerilla
Guerilla Marketing
1:30
The Guerilla in You
We stole share. We were unexpected. We were viral. We had no budget. And we won!!! Connect into debate whether
these 10 executions that worked for this brand can work for you. But don’t let anyone else know.
Social Media Marketing
2:30
Is Matrixed Social Media Marketing the New Norm?
Join in on this discussion comparing two social media trends. Innovative, quick, but siloed social media executions vs. well
thought-out, cross-functional, slow to market plans. Can companies connect the dots to do both successfully?
Mobile/Tablet Marketing
3:30
Going App Crazy?
The world has become App crazy. Where does your firm measure up in this new social norm? Debate best practices and
uncover key learnings and failures of app tactics. Connect in the discussion on what’s next after the App.
Track B: Not all Who Wander are Lost Marketing Strategy & Innovation
Category Growth Strategy
Jumpstart Your Brand
1:30
Aligning your Brand to lifecycle thinking allows marketers an opportunity to create growth throughout the category lifecycle.
This workshop will provide methodology to evaluate how business impacts effect your brand and where to unlock growth
anywhere, anytime.
Product Launch
The Perfect Mix for the Greatest Impact
2:30
Developing a high impact product launch requires a multi-channel approach and unprecedented resources, that not all of us
have. Attend this workshop for a insiders look on how this leading company created a high-impact product launch that beat
expectations through marketing innovation.
Competitor Intelligence
Predictive Intelligence on your Competitor
3:30
This workshop hones in on the fourth force of Porter’s Five Forces Model. How can you creatively predict what your
competitor will do next and get ahead of them before they start. Connect in this discussion on gaining competitive
intelligence.
www.marketingconnections2012.com  510-984-3647

10. Breakout Workshops Wednesday, September 13, 2012
Track C: Say What? Customer Insights and Customer Experience
Customer Insights
1:30
The Right Customer Insights @ the Right Time
How do we translate what we hear from customers? Sometimes you only hear about things when things go wrong. Connect
in on how to get the right information at the right time to make sound marketing executions?
Customer Experience
Decomposing the Customer Experience
2:30
Connect in to debate the next evolution of segmentation through the eyes of the customer experience. See a Brand
deconstruct their own customer’s experience. Come prepared with your own tough questions to drive the ultimate customer
experience.
Relationship Marketing
A Day in the Life of Your Customer
3:30
From the time that your customer wakes up in the morning until the time she goes to sleep, there is opportunity to engage.
Join us to in this in depth look at how new media is giving marketers a never before seen opportunity to interact directly with
our customers and how this effects your brand.
Track D: Do Brands Matter? Pricing, Channel, Product and Brand Management
Brand Management
Do Brands Matter in 3.0?
1:30
Is working hard to distinguish your Brand yielding the benefits you would like? Connect with this Brand
to learn how they elevated their Brand’s presence, awareness, and appeal in a 3.0 world.
Pricing Optimization
If You Don’t Know Which Competitor is the Irrational Pricer, Then It May Be You
2:30
Knowing when you have over-priced or under-priced is key. Changing your pricing on a daily basis is the new 3.0. Deliberate
on how to price in 3.0 with demanding suppliers and irrational competitors while connecting with your customers.
Product Marketing
3:30
Reinventing Your 3.0
Connecting with your customer early to predict their future needs can drive a funnel of new product/service innovations.
Brainstorm on how to prioritize the bells and whistles from the critical elements of your product with this great Brand.
www.marketingconnections2012.com  510-984-3647

11. MARKETING CONNECTIONS 3.0
A Unique Networking & Connecting Opportunity
Marketing Connections 3.0 encourages debate, Organizations that attended 2011 events
promotes thought leadership, provides training and
include:
tactical skills, all culminating in the best networking
event for marketers this year. The objective is to Accuray  Actelion Pharmaceuticals
unite marketers from different industries and Adobe Systems  Affymetrix  AGCO  Alere
Allstate  American Superconductor  Amway
disciplines to advance the function universally. Amica Mutual  AppliedMicro Circuits
Whether in brand management, communications, Appro  Array BioPharma  Audi  Atmel
AutoTrader.com  Bank of the West  BASF
strategy, analytics, product or interactive, Beekley  Blessing Health  Bose Corporation
Marketing Connections 3.0 offers unrivaled Briggs International  Cadence Carlson
networking opportunities. Cedar Sinai  Celanese Corporation
Centura Health  Cepheid  Charles Schwab
Chik-Fil-A  Chipotle  Chiquita
Network with colleagues and
Cisco  Citrix  CNN  Comcast  ConAgra
Copa Airlines  Cox  Dean Foods  Diebold
industry experts from different
Dolby  Dominoes  Electonic Arts  eBay
EJ Gallo  Emerson  England Logistics
Eon US  Ericsson  ESPN  Exelon Corporation
marketing disciplines Expedia  F5  Facebook  FedEx
Ferring Pharma  Fifth Third Bank  FL Smidth
Flour  Foot Locker  FW Murphy  Gap Inc.
This event includes a number of valuable Genentech  Gilead  Grant Thornton LLP
JCI  JDS Uniphase  JP Morgan
networking opportunities over the course of three Juniper  Genworth  Hamilton Beach Brands, Inc.
days, including an event-launch cocktail party, Hardies  Harvard Clinical Research Institute
multiple networking break. VIP dinners, ask the IHG  IMClone  Infinity Pharmaceuticals
Ingram Micro  Intuit  Jabil Circuit
expert round tables and a full attendance JCI  JDS Uniphase  Johnson Matthey
networking reception. Additionally, pre and post- JP Morgan  Juniper  Keurig
Kaiser Permanente  KLA-Tencore
event forums are available to meet peers prior to Lam Research  Lancer Corp  Land O’ Lakes
the event and stay in touch following this Levi's  Lexis Nexis  Liberty Mutual Group
engagement’s closure. Life Technologies  McDean
Maxwell Technologies  Maxygen, Inc.
Macys.com  Mercedes-Benz USA  MGM Resorts
Sponsorship Opportunities Micron Technology  Microsoft Corporation
Mutual of Omaha  Nestle  NetApp
Nike  Nissan  Omnicell, Inc.
Get face-to-face with marketing decision makers Papa Murphy’s Intl.  PayPal
from across industries and marketing disciplines: Popeyes® Louisiana Kitchen  Procter & Gamble
RCI  Rent-A-Center  Research In Motion
Roche  SanDisk  Sara Lee  Scottrade
Call: 510 - Sephora  Stryker  Symantec  Tibco
URS  USAA  Visa Inc  Vonage
Email: chris@marketingconnections2012.com WellPoint, Inc.  Wells Fargo  Turner Sports
Sony Playstation  Sigma-Aldrich  Qwest
HighMark Inc  InComm  Netsuite
Parker Hannifin  SunTrust Bank  UTi
Blue Cross  Gen-Probe  Lockheed Martin
Ventura Foods  Syncapse  Assurant Solutions
Abbott Laboratories  Certiport  Camden
JDSU  Robert Half International  Pamlab
Harley Davidson  Safeway  Onvia
Bally Tech  Planview  Manheim
www.marketingconnections2012.com  510-984-3647

12. Area Atlanta, GA
Located in the heart of the Buckhead in uptown Atlanta, our venue
is conveniently positioned to access the best of what the city has
to offer. Close proximity to some of the city’s best restaurants and
attractions will ensure that attendees will enjoy their experience
away from the conference as well. Atlanta
Hotel and Accommodation Facilities Area, Venue
Our venue’s prime location offers dozens of choices of
accommodations from boutique to internationally recognized
brands. We have special attendee rates available at summit
& Travel
location: InterContinental Buckhead Atlanta
Information
Travel
Most guests will arrive via Hartsfield-Jackson Atlanta International
Airport. The venue is located approximately 25 minutes by car or
shuttle. MARTA is an excellent public transportation option. Take
MARTA north, arriving at the Buckhead MARTA stop. Walk five
minutes to the InterContinental Buckhead Hotel.
Summit Venue InterContinental Buckhead Atlanta
Venue Address:
InterContinental Buckhead Atlanta
3315 Peachtree Road NE
Atlanta, GA 30326
Room Rate
Reservations: $ 175.00 / night
Mention the Gateway Management Room Block to the customer service
agent to receive this exclusive reduced rate.
1-877-834-3613
Online:
http://www.ichotelsgroup.com/intercontinental/en/gb/reservations/d
ates-preferences/atlanta

13. Marketing Connections 3.0
Registration
& Contact Information
Marketing Connections 3.0
Attendee Information
Early Registration
Attendee Name  Includes Monday – Wednesday event plus $ 1,299.00
networking reception
Title Organization
Standard Registration
Email Phone Number  Includes Monday – Wednesday event plus $ 1,499.00
networking reception
Additional Attendee Name
VIP Dinner Add-On
Title Email  Tuesday evening VIP Dinner and $ 199.00
Reception
Additional Attendee Name
3 Attendee Rate
Title Email  Includes Monday – Wednesday event plus $ 3,999.00
networking reception
For “Early Registration”, register by July, 6, 2012
Payment Information
 Check/Purchase Order  Credit Card
Name on Card
For Inquiries and Group Sales:
Card Number
Contact:
Expiration Date CV2 (card verification number) Chris Hall
chris@marketingconnections2012.com
Billing Address
Phone:
City/State/Zip
510-984-3647
Pay By Check:
Checks should be made payable to Gateway Management. The mailing address for checks
and tax forms is: Fax:
Gateway Management 510-380-7377
2625 Alcatraz Avenue, #341, Berkeley, CA 94705
Cancellation/Rescheduling Policy:
All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or www.marketingconnections2012.com
credit toward current or future Gateway Management programs. Any cancellations made within four
weeks of the programs start date will be provided with credit toward current or future Altamont Group
programs.
www.marketingconnections2012.com  510-984-3647