Presentation given as part of Brightcove's Best Practices in Video for Marketers webinar series. Session covers how to harness the power of online video and integrate it as part of your social media marketing strategy to get found by more potential customers, develop meaningful relationships with others in your industry and become an expert in your field. Specific focus will be given to how to effectively use video in Twitter, Facebook, Digg, Stumbleupon, Flickr, blogging, and other social media efforts.

1. How to Integrate Video into Your Social Media Marketing Strategy Your host: Gary Lombardo Expressive Marketer Twitter: @garylombardo Facebook: facebook.com/garylombardo Blog: www.garylombardo.com Email:glombardo@brightcove.com

2. Introduction Slides will be made available on www.brightcove.com and SlideShare post-event. Use Twitter for Q&A and for continuing the conversation Hashtag: #videosocialmedia

3. Other Upcoming Brightcove Webinars Marketing with Video Webinars Developing with Video Webinars Contact glombardo@brightcove.com for more info

4. Video Marketing Strategy

5. Video is the Fastest Growing Online Content

6. Video and Social Media Are Inextricably Linked

7. How Do You Use Video to Unleash the Power of Social Media?

8. Find a Place to Host Your Video Use an Online Video Platform (OVP) Easily Upload VideosManually orProgrammatically Easily Deliverto anyDevice &DistributionPartner Encoding, Store and Organize Custom Branded PlayersAdvertising, Analytics Live, Mobile and more

9. Video Sharing Sites Can Be Part of the Strategy But you will need things they do not provide such as Deep integration and extensible APIs Videos more than 10 minutes long Full control over advertising On-demand AND livestreaming Fully branded players that you control Secure delivery and content protection A vendor relationship with full support and other things…..

10. Brightcove Starting at $99/month Free 30 Day Trial: www.brightcove.com/en/trial

11. Pick Your Channels & Differentiate with Video

13. Your Blog Video as part of a text-based blog Video Blog

14. Your Blog

15. Facebook By the numbers: More than 415,000 video uploads/day Third largest # of video streams on the web Three main ways to use video in FB: Distribution to Facebook status updates Company Fan Page and Groups Personal videos Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/

16. Facebook- Distribution to Status Update

17. Facebook- Fan Page

18. Facebook- Fan Page Add video to your FB Fan page

19. Facebook - Livestream

20. Facebook – Personal Profile Video

21. Facebook- Tips Allow your video to be distributed directly to Facebook Use video in your Fan Page(s) and Groups Post to status Embed video box Upload videos Upload your own personal videos Try livestreaming an event to Facebook

22. Twitter Fastest growing social application (1,382% growth) Videos sharing growing rapidly Two main ways to use video in Twitter: Share from your site Share from a Twitter video sharing app

23. Share Video from Your Site to Twitter

24. Twitter Video Sharing App

25. Real Time Video Search

26. Twitter- What You’ll Be Able to Do Tomorrow Twitter Web UI Twitter Client UI Video viewed & played back directly in UI

27. Twitter & Livestreaming

28. Real-Time Conversation

29. Twitter- Tips Allow viewers to share your videos on your site to Twitter Start utilizing a Twitter video sharing service Vidly is a good choice Try livestreaming an event & tie in Twitter

30. Social Discovery Sites By the numbers: Digg has over 44m unique visitors/month Stumbleupon is the 4th largest search engine What they are used for Driving traffic to your site Finding interesting ‘niche’ content- including video Recently started incorporating video Some further along than others

31. Find Sites That Categorize Video

32. Become a Power User 3 1 2 4

33. Don’t Be Shy

34. Enable Social Discovery Sharing

35. Social Discovery Sites- Tips Find the sites where your target audience is Become a power user & influencer Ask others to submit/vote for your videos Allow your video to be voted directly to those sites Leverage toolbars, IM, Twitter, FB Be selective Be persistent

36. Video Sharing Sites Use for extending messaging reach Set up profiles & brand Publish once to where your audience is Not a good option for managing video Consider Online Video Platform

37. Flickr Good if you have a presence on Flickr already Limited capabilities Short form video only Upload limit Size limit Must be your own videos Limited reach Look for more in the future

38. Make Video Mobile

39. Leverage Mobile Livestreaming Livestreamingto mobile device Livestreamingfrom mobile device

40. Mobile Video- Tips Make sure video on your website is mobile web-browser friendly Build a mobile video app Leverage mobile livestreaming Work with an online video platform

41. Analyze Effectiveness of Video in Social Media Who is watching What are they watching How engaged are they Where they are coming from How much additional traffic to website

42. Video Analytics- Tips Use online video platform capabilities Integrate with Google Analytics, Omniture, Quantcast, others Take action

43. Thank You! www.brightcove.com/en/trial http://blog.brightcove.com/en/ Gary Lombardo Expressive Marketer @Brightcove Twitter: @garylombardo Blog: www.garylombardo.com Facebook: facebook.com/garylombardo Email:glombardo@brightcove.com