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Top Rated Report: Vitamins and supplements   china - june 2013 by marketresearchreport.biz
 

Top Rated Report: Vitamins and supplements china - june 2013 by marketresearchreport.biz

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Vitamins and Supplements - China - June 2013
The Chinese vitamins, minerals and dietary supplements market has grown solidly in the last five years. The market is being driven mainly by increased demand and diversification in retail channels.
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    Top Rated Report: Vitamins and supplements   china - june 2013 by marketresearchreport.biz Top Rated Report: Vitamins and supplements china - june 2013 by marketresearchreport.biz Document Transcript

    • Vitamins and Supplements - China - June 2013 The Chinese vitamins, minerals and dietary supplements market has grown solidly in the last five years. The market is being driven mainly by increased demand and diversification in retail channels. Market demand continues to rise on the back of increased awareness of health and health issues due to government policies, economic growth and changing lifestyles. table Of Content introduction definition report Structure methodology executive Summary the Market figure 1: Vitamins And Minerals Market Forecast (value Sales), 2007-17 companies And Brands the Consumer vitamins, Minerals And Supplements: Core Consumers frequency Of Taking Vitamins, Minerals And Supplements reasons For Buying Vitamins, Minerals And Supplements consideration Factors For Buying Vitamins, Minerals And Supplements channels Of Buying Vitamins, Minerals And Supplements issues In The Market there Are Huge Barriers To Growth In The Market Due To Consumer Understanding And Consumption Habits Of Vitamins, Minerals And Supplements. potential To Tap Into Market Demand For Product Diversification room For Growth In The Specialist Store Channel what We Think the Market key Points the Vitamin And Minerals Market Was Worth Almost Rmb 22 Billion In 2012 figure 2: China’s Vitamin And Minerals Market Value Sales, 2007-12 the Market Is Forecast To Reach Rmb 35 Billion By 2017 figure 3: China’s Vitamin And Minerals Market Value Sales Forecast, 2007-17 market Drivers factors Affecting Demand an Industry That Has Been Tainted By Scandal... but That Has Since Taken A More Sophisticated Approach Vitamins and Supplements - China - June 2013
    • further Regulations Introduced In 2003 And 2010 widespread Sub-health Is Leading To A Rise In Chronic Diseases. population Ageing consumers Growing More Health-conscious gifting Opportunities For Supplements factors Affecting Supply rich Source Of Raw Materials national Policy diversification In Retail Channels main Barriers To Growth the Western Idea Of Nutritional Supplements Conflicts With Traditional Chinese Concepts Of Well-being. competition From Functional Health Foods lack Of Obvious Effects Means People Do Not Keep Up Consumption barriers At The Retail Channel market Segmentation figure 4: Value Sales Of Vitamins, Minerals And Dietary Supplements In China, By Segment (rmb 1 Bn) companies And Brands key Points number Of Companies Is Small, Strong Brands Increasingly Consolidating figure 5: Vitamins, Minerals And Supplements Companies, By Brand Share, 2009-11 companies amway wyeth Pharmaceuticals harbin Pharmaceutical Group Sixth Pharm Factory shanghai Goldpartner Biotech Co., Ltd hangzhou Sanofi-aventis Minsheng Pharmaceutical Co., Ltd harbin Pharmgroup Sanchine Pharmaceutical Co., Ltd the Consumer key Points vitamin, Minerals And Supplement Use figure 6: Frequency Of Taking Vitamins, Minerals And Supplements, February 2013 core Consumers Of Vitamins, Minerals And Supplements who Vitamins, Minerals And Supplements Are Bought For figure 7: Purchase Of Vitamins, Minerals And Supplements, February 2013 reasons For Buying Vitamins, Minerals And Supplements figure 8: Reasons Of Buying Vitamins, Minerals And Supplements, February 2013 factors Influencing Purchase Of Vitamins, Minerals And Supplements figure 9: Consideration Factors Of Buying Vitamins, Minerals And Supplements, February 2013 channel Of Buying Vitamins, Minerals And Supplements figure 10: Channel Of Buying Vitamins, Minerals And Supplements In The Last 12 Months, February 2013 attitudes Towards Vitamins, Minerals And Dietary Supplements figure 11: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013 Vitamins and Supplements - China - June 2013
    • key Issue: Significant Barriers In Consumer Knowledge And Consumption Habits key Points lifestyle Issues And Chronic Disease Are Urban Residents’ Most Common Health Problems figure 12: Health Conditions, November 2012 lifestyle And Work-related Stress figure 13: Most Important Factors Contributing To Stress, November 2012 vitamins, Minerals And Supplements Not Considered An Important Way Of Combating Lifestyle-related Complaints And Chronic Disease figure 14: Most Important Factors Contributing To Healthy Living, November 2012 low Usage Frequency And Limited Range Of Product Types Of Vitamins, Minerals And Supplements figure 15: Frequency Of Taking Vitamins And Supplements, February 2013 low Awareness Of Effects Of Vitamins, Minerals And Supplements the Threat From Functional Health Foods need To Improve Awareness Of Nutritional Needs And How To Take Supplements Amongst Chinese Consumers figure 16: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013 the Need To Raise Awareness And To Create A More Educated Consumer Base figure 17: Agreement With The Statements “it Is Not Always Easy To Remember To Take Vitamins/supplements On A Daily Basis”, February 2013 what It Means key Issue: Opportunities To Tap Into Market Demand For A Greater Range Of Products key Points consumption Focused On A Few Product Types figure 18: Frequency Of Taking Vitamins, Minerals And Supplements, February 2013 other Important Health Needs That Have Not Yet Been Fully Met figure 19: Health Conditions, November 2012 figure 20: Health Claims Amongst 378 Vitamin And Dietary Fibre New Product Launches, By Product Function, 2008-13 driving Consumption Through Product Diversification – Product Health Functions examples Of Targeted Functional Products Are Already Emerging figure 21: Agreement With The Statement “diet Therapy/tonic Food (eg Ginseng Chicken Soup) Works Better Than Western Vitamins, Minerals And Supplements”. driving Consumption Through Product Diversification - New Product Forms figure 22: Agreement With Statements On Vitamins, Minerals And Supplements, February 2013 figure 23: Health Claims Amongst 378 Vitamin And Dietary Fibre New Product Launches, By Product Form, 2008-13 figure 24: Double-collagen Fruit Juice Drinks, January 2013 figure 25: Xiong Zhai Calcium Softs, August 2012 figure 26: Centrum Flavor Burst Multi-vitamin Chewable Tablets using Marketing To Drive Consumption And Usage Of New Products figure 27: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013 what It Means key Issue: Room For Growth In The Specialist Store Channel Vitamins and Supplements - China - June 2013
    • key Points channels Limited To Supermarkets, Pharmacies And Health Food Stores figure 28: Channel Of Buying Vitamins, Minerals And Supplements In The Last 12 Months, February 2013 creating Associations With General Well-being figure 29: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013 bricks-and-mortar Stores Can Strengthen Trust figure 30: Consideration Factors Of Buying Vitamins, Minerals And Supplements, February 2013 potential For Growth In Branded Specialist Stores specialist Stores Can Benefit From Membership Schemes synergy Between Specialist Stores And Brand Owners meeting Consumers’ Personalised Needs To Drive Sales Of Special Product Categories figure 31: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013 pairing Innovative Services And Products To Drive Sales And Create Premium Image figure 32: Blackmores Online Communities, June 2013 what It Means appendix – Frequency Of Taking Vitamins And Supplements figure 33: Frequency Of Taking Vitamins And Supplements, February 2013 figure 34: Frequency Of Taking Vitamins And Supplements, February 2013 figure 35: Frequency Of Taking Vitamin B, By Demographics, February 2013 figure 36: Frequency Of Taking Vitamin C, By Demographics, February 2013 figure 37: Frequency Of Taking Vitamin D, By Demographics, February 2013 figure 38: Frequency Of Taking Vitamin E, By Demographics, February 2013 figure 39: Frequency Of Taking Others Vitamins (eg Vitamin A, Vitamin Complex), By Demographics, February 2013 figure 40: Frequency Of Taking Calcium, By Demographics, February 2013 figure 41: Frequency Of Taking Iron, By Demographics, February 2013 figure 42: Frequency Of Taking Zinc, By Demographics, February 2013 figure 43: Frequency Of Taking Selenium, By Demographics, February 2013 figure 44: Frequency Of Taking Others (eg Potassium, Magnesium, Mineral Complex), By Demographics, February 2013 figure 45: Frequency Of Taking Cod Liver Oil, By Demographics, February 2013 figure 46: Frequency Of Taking Ginseng, By Demographics, February 2013 figure 47: Frequency Of Taking Ejiao, By Demographics, February 2013 figure 48: Frequency Of Taking Protein (eg Protein Powder), By Demographics, February 2013 figure 49: Frequency Of Taking Others (eg Grape Seed Extract, Spirulina Tablet), By Demographics, February 2013 appendix – Purchase Of Vitamins And Supplements figure 50: Purchase Of Vitamins And Supplements, February 2013 figure 51: Most Popular Purchase Of Vitamins And Supplements, By Demographics, February 2013 figure 52: Next Most Popular Purchase Of Vitamins And Supplements, By Demographics, February 2013 figure 53: Reasons Of Buying Vitamins And Supplements, By Most Popular Purchase Of Vitamins And Supplements, February 2013 figure 54: Reasons Of Buying Vitamins And Supplements, By Next Most Popular Purchase Of Vitamins And Vitamins and Supplements - China - June 2013
    • Supplements, February 2013 appendix – Purchase Channel Of Vitamins And Supplements In The Last 12 Months figure 55: Purchase Channel Of Vitamins And Supplements In The Last 12 Months, February 2013 figure 56: Most Popular Purchase Channel Of Vitamins And Supplements In The Last 12 Months, By Demographics, February 2013 figure 57: Next Most Popular Purchase Channel Of Vitamins And Supplements In The Last 12 Months, By Demographics, February 2013 appendix – Reasons For Buying Vitamins And Supplements figure 58: Reasons Of Buying Vitamins And Supplements, February 2013 figure 59: Most Popular Reasons Of Buying Vitamins And Supplements, By Demographics, February 2013 figure 60: Next Most Popular Reasons Of Buying Vitamins And Supplements, By Demographics, February 2013 appendix – Consideration Factors When Buying Vitamins And Supplements figure 61: Consideration Factors Of Buying Vitamins And Supplements, February 2013 figure 62: Consideration Factors Of Buying Vitamins And Supplements, By Demographics, February 2013 figure 63: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Vitamins B And Vitamins C, February 2013 figure 64: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Vitamins D And Vitamins E, February 2013 figure 65: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Others (eg Vitamin A, Vitamin Complex) And Calcium, February 2013 figure 66: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Iron And Zinc, February 2013 figure 67: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Selenium And Others (eg Potassium, Magnesium, Mineral Complex), February 2013 figure 68: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Cod Liver Oil And Ginseng, February 2013 figure 69: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Ejiao And Protein, February 2013 figure 70: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Others (eg Grape Seed Extract, Spirulina Tablet), February 2013 appendix – Attitude Towards Vitamins And Supplements figure 71: Attitudes Towards Vitamins And Supplements, February 2013 figure 72: Agreement With The Statements ‘international Vitamins And Supplement Brands Are Better Quality Than Domestic Brands’ And ‘i Tend To Stick To The Same Brand Of Vitamins Or Supplements’, By Demographics, February 2013 figure 73: Agreement With The Statements ‘vitamins/mineral Supplements Are Expensive’ And ‘it Is Not Always Easy To Remember To Take Vitamins/supplements On A Daily Basis’, By Demographics, February 2013 Vitamins and Supplements - China - June 2013
    • figure 74: Agreement With The Statements ‘vitamins And Supplements Are Ideal For Those That Find It Difficult To Maintain A Healthy Balanced Diet’ And ‘vitamins And Supplements Are Ideal To Take When Suffering From Common Illnesses’, By Demographics, February 2013 figure 75: Agreement With The Statements ‘chinese Supplements Work Just As Well As Western Vitamins And Supplements’ And ‘diet Therapy/tonic Food Works Better Than Western Vitamins And Supplements’, By Demographics, February 2013 figure 76: Agreement With The Statements ‘there Are Too Many Types Of Vitamins And Supplements In The Market Which Can Be Confusing’ And ‘i Don’t Know Which Vitamins And Minerals My Diet Is Lacking In’, By Demographics, February 2013 figure 77: Agreement With The Statements ‘it Is Not Necessary To Buy Vitamins And Supplements When You Have A Regular Balanced Healthy Diet’ And ‘i Would Like To See A Wider Range Of Different Formats Of Vitamins And Minerals’, By Demographics, February 2013 Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.com Website: www.marketresearchreports.biz Vitamins and Supplements - China - June 2013