Social Media Day Nairobi, the first of its kind ever in East Africa, has been organised by @squaddigital to celebrate the Digital Revolution that is transforming our lives.

1. AGENDA
Kenyan Digital Landscape – Squad
Google in East Africa – Google
Citizen Journalism and its impact on brands – Al Jazeera
How Governments can use Social Media platforms to enhance governance – Goodstuph,SM experts from Singapore,
How brands are using Social Media in Africa – Squad
Effective customer care via Social Media: Safaricom’s success story – Safaricom
Q&A session
Drinks / Networking
Follow Us #SMDayNairobi facebook.com/Squadlab info@squaddigital.com
@SquadDigital

2. CUSTOMER CARE
VIA FB: KENYA’S
NO. 2 GLOBALLY
Did you know
Did you know that Kenya is leading the way in customer
service on social platforms and has been named as the
second best country in customer service via Facebook?

3. KENYA’S GDP IS
“GOING
DIGITAL”
Did you know
Kenya’s GDP is “going digital” with a third of
it already passing through Mobile Wallets?

4. SAFARICOM SHINES,
THANKS TO
SOCIAL MEDIA
Did you know
According to Social Bakers, a renowned
social media research company,
Safaricom is the fourth best telecom
brand in the world in customer service on
Facebook

5. Did you know
Kenya is the global pace-setter in mobile
money transfer services with the local
M-PESA outstripping the global Western
Union in transactions?

6. HOW
AFRICA TWEETS
Did you know
57% of all tweets in Africa were sent
though a mobile phone?
And Kenya is the 2nd top country in
terms of volume of tweets sent out.

7. DIGITAL WALLETS
FOR AFRICA’S
UNBANKED
Did you know
Africa’s unbanked population is reaping big
from the digital revolution with 16% of
the Sub-Saharan population covered by
mobile money transfer services?

8. AFRICA LEADS IN
MOBILE MONEY
TRANSFER
Did you know Africa is trailblazing in
mobile money transfer services with 51
systems in place?

9. IN EVERY THREE KENYANS,
ONE IS ONLINE!
Did you know
about 11.8 million Kenyans – more than a third
of Kenya’s population – are connected to the
internet, most of them via mobile phones?

10. AFRICA NOW
WORLD’S NO.2
MOBILE MARKET
Did you know
Africa has overtaken Latin American to become
the second largest mobile market in the world
after Asia with 620 million mobile connections?

11. MOBILE MONEY TO HIT
$171.5 BILLION
IN 2012
Did you know
in 2012 alone, a staggering $171.5 billion will
be transferred via mobile money services with
most of the transactions taking place in Africa?

12. credits
Photos courtesy
@truthslinger
facebook.com/Squadlab
info@squaddigital.com
#SMDayNairobi
@SquadDigital