Social Media Day Nairobi


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Social Media Day Nairobi, the first of its kind ever in East Africa, has been organised by @squaddigital to celebrate the Digital Revolution that is transforming our lives.

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Social Media Day Nairobi

  1. 1. AGENDA Kenyan Digital Landscape – Squad Google in East Africa – Google Citizen Journalism and its impact on brands – Al Jazeera How Governments can use Social Media platforms to enhance governance – Goodstuph,SM experts from Singapore, How brands are using Social Media in Africa – Squad Effective customer care via Social Media: Safaricom’s success story – Safaricom Q&A session Drinks / NetworkingFollow Us #SMDayNairobi @SquadDigital
  2. 2. CUSTOMER CAREVIA FB: KENYA’SNO. 2 GLOBALLYDid you knowDid you know that Kenya is leading the way in customerservice on social platforms and has been named as thesecond best country in customer service via Facebook?
  3. 3. KENYA’S GDP IS“GOINGDIGITAL” Did you know Kenya’s GDP is “going digital” with a third of it already passing through Mobile Wallets?
  4. 4. SAFARICOM SHINES,THANKS TOSOCIAL MEDIADid you knowAccording to Social Bakers, a renownedsocial media research company,Safaricom is the fourth best telecombrand in the world in customer service onFacebook
  5. 5. Did you knowKenya is the global pace-setter in mobilemoney transfer services with the localM-PESA outstripping the global WesternUnion in transactions?
  6. 6. HOWAFRICA TWEETSDid you know57% of all tweets in Africa were sentthough a mobile phone?And Kenya is the 2nd top country interms of volume of tweets sent out.
  7. 7. DIGITAL WALLETSFOR AFRICA’SUNBANKEDDid you knowAfrica’s unbanked population is reaping bigfrom the digital revolution with 16% ofthe Sub-Saharan population covered bymobile money transfer services?
  8. 8. AFRICA LEADS INMOBILE MONEYTRANSFERDid you know Africa is trailblazing inmobile money transfer services with 51systems in place?
  9. 9. IN EVERY THREE KENYANS,ONE IS ONLINE!Did you knowabout 11.8 million Kenyans – more than a thirdof Kenya’s population – are connected to theinternet, most of them via mobile phones?
  10. 10. AFRICA NOWWORLD’S NO.2MOBILE MARKETDid you knowAfrica has overtaken Latin American to becomethe second largest mobile market in the worldafter Asia with 620 million mobile connections?
  11. 11. MOBILE MONEY TO HIT$171.5 BILLIONIN 2012Did you know in 2012 alone, a staggering $171.5 billion willbe transferred via mobile money services withmost of the transactions taking place in Africa?
  12. 12. creditsPhotos courtesy @truthslinger #SMDayNairobi @SquadDigital