EBAY SWOT ANALYSIS

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Charlotte Leikanger, Student at University, favorited this 9 months ago
Tags ebay

OUTLINE
- I. INTRODUCTION
- What is EBAY?
- What is SWOT ?
II. BODY EBAY SWOT ANALYSIS III. CONCLUSION
INTRODUCTION
INTRODUCTION
- Online auction
- Shopping website
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INTRODUCTION
STRENGTH
- Largest online auction forum
1/3
STRENGTHS 2. Recognizable brand name
STRENGTH
- 3. Over 27,000 different categories
WEAKNESSES
- Technological
- malfunctions
- Illegal activities on site
FRAUD
OPPORTUNITIES
- Rapid growth in Internet use
INTERNET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Statistics
OPPORTUNITIES 2. Acquisition of PAYPAL and SKYPE
OPPORTUNITIES 3. Time-honoured brand name
THREATS 1. Thieves
THREATS 2. Increase in online trading sites
THREATS 3. Rapid growth of Amazon.com
ALTERNATIVES
- 1. Block fake auctions
- 2. Use digital signature