OUTLINE <ul><li>I. INTRODUCTION </li></ul><ul><li>What is EBAY? </li></ul><ul><li>What is SWOT ? </li></ul>II. BODY EBAY  ...
INTRODUCTION
INTRODUCTION <ul><li>Online auction </li></ul><ul><li>Shopping website </li></ul>=
 
 
 
 
 
INTRODUCTION
 
STRENGTH <ul><li>Largest online auction forum </li></ul>
 
1/3
STRENGTHS 2. Recognizable brand name
STRENGTH <ul><li>3. Over  27,000  different categories </li></ul>
 
 
 
 
WEAKNESSES <ul><li>Technological  </li></ul><ul><li>malfunctions </li></ul><ul><li>Illegal activities on site </li></ul>
FRAUD
 
OPPORTUNITIES <ul><li>Rapid growth in Internet use </li></ul>
INTERNET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Statistics
OPPORTUNITIES 2. Acquisition of PAYPAL and SKYPE
OPPORTUNITIES 3. Time-honoured brand name
THREATS 1. Thieves
THREATS 2. Increase in online trading sites
THREATS 3. Rapid growth of Amazon.com
ALTERNATIVES <ul><li>1. Block fake auctions </li></ul><ul><li>2. Use digital signature </li></ul>
 
 
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EBAY SWOT ANALYSIS

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EBAY SWOT ANALYSIS

  1. 2. OUTLINE <ul><li>I. INTRODUCTION </li></ul><ul><li>What is EBAY? </li></ul><ul><li>What is SWOT ? </li></ul>II. BODY EBAY SWOT ANALYSIS III. CONCLUSION
  2. 3. INTRODUCTION
  3. 4. INTRODUCTION <ul><li>Online auction </li></ul><ul><li>Shopping website </li></ul>=
  4. 10. INTRODUCTION
  5. 12. STRENGTH <ul><li>Largest online auction forum </li></ul>
  6. 14. 1/3
  7. 15. STRENGTHS 2. Recognizable brand name
  8. 16. STRENGTH <ul><li>3. Over 27,000 different categories </li></ul>
  9. 21. WEAKNESSES <ul><li>Technological </li></ul><ul><li>malfunctions </li></ul><ul><li>Illegal activities on site </li></ul>
  10. 22. FRAUD
  11. 24. OPPORTUNITIES <ul><li>Rapid growth in Internet use </li></ul>
  12. 25. INTERNET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Statistics
  13. 26. OPPORTUNITIES 2. Acquisition of PAYPAL and SKYPE
  14. 27. OPPORTUNITIES 3. Time-honoured brand name
  15. 28. THREATS 1. Thieves
  16. 29. THREATS 2. Increase in online trading sites
  17. 30. THREATS 3. Rapid growth of Amazon.com
  18. 31. ALTERNATIVES <ul><li>1. Block fake auctions </li></ul><ul><li>2. Use digital signature </li></ul>

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