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EBAY SWOT ANALYSIS
 

EBAY SWOT ANALYSIS

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    EBAY SWOT ANALYSIS EBAY SWOT ANALYSIS Presentation Transcript

    •  
    • OUTLINE
      • I. INTRODUCTION
      • What is EBAY?
      • What is SWOT ?
      II. BODY EBAY SWOT ANALYSIS III. CONCLUSION
    • INTRODUCTION
    • INTRODUCTION
      • Online auction
      • Shopping website
      =
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    • INTRODUCTION
    •  
    • STRENGTH
      • Largest online auction forum
    •  
    • 1/3
    • STRENGTHS 2. Recognizable brand name
    • STRENGTH
      • 3. Over 27,000 different categories
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    • WEAKNESSES
      • Technological
      • malfunctions
      • Illegal activities on site
    • FRAUD
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    • OPPORTUNITIES
      • Rapid growth in Internet use
    • INTERNET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Statistics
    • OPPORTUNITIES 2. Acquisition of PAYPAL and SKYPE
    • OPPORTUNITIES 3. Time-honoured brand name
    • THREATS 1. Thieves
    • THREATS 2. Increase in online trading sites
    • THREATS 3. Rapid growth of Amazon.com
    • ALTERNATIVES
      • 1. Block fake auctions
      • 2. Use digital signature
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    •