1. Part of the Datamonitor Group
ICT Opportunity Profiler
The ultimate sales prospecting toolkit – one 360˚ view
www.ovum.com

2. Introducing
The ovum IcT opportunity Profiler
one 360˚ view
Accelerate your sales prospecting
Ovum has built the ICT Opportunity Profiler exclusively for IT, telecoms
and technology service providers in search of new targeted business Start seeing the bigger
opportunities and leads. With this new platform, vendors can assess the picture:
sales potential of various industries and regions, identify actionable leads,
and build engagement profiles on target clients. The Profiler goes far beyond
ASSESS
simple company listing tools to provide a complete 360˚ view of ICT sales
• Understand and prioritize which
prospecting, uniquely bringing together data on ICT spending, service
industries and geographies are
contract renewals, M&A integration opportunities and announcements of
most attractive to target based on
potential ICT investments. Utilizing a rich diversity of source data from
your target profile
Ovum’s prospecting and forecasting tools, the ICT Opportunity Profiler gives
any sales team the ultimate tool to get ahead of the competition. The Profiler
also includes datasets available for the first time. IDENTIFY
• Build a target prospect profile and
ASSESS build shortlists of companies who
With the ICT Opportunity Profiler, you can assess the dynamics and macro are most appropriate to target
trends of the industries of most interest to your sales strategy. Reports
ranging from industry snapshots to detailed industry reviews offer rich macro
views of industry ICT spending patterns, contracting trends and key events
ENGAGE
• Start talking with leads using
driving ICT investment. Combined with the capital raising activity and M&A
key executive bios and company
integration opportunities, sales teams are able to identify and prioritize the
contact details
most attractive markets to target.
• Discover companies with deep
IDENTIFY pockets who are on an expansion
Build a shortlist of target companies in attractive markets and then path
investigate micro-level details about them. Understand their ICT spend, their • Know about key ICT spending
business performance, ICT budgets, upcoming contracts, incumbent vendors, triggers from M&A, alliances and
M&A and capital raising activity including private equity and venture capital. reorganizations
• Keep ahead of the curve with ICT
ENGAGE
investment announcements from
Generate realtime engagement profiles on your customers and prospects to
around the world
develop hot leads, using more than 20 business and ICT shortlisting filters
– or use our popular filter prompts.
| ICT OPPORTUNITY PROFILER

3. Three tools, many data sources, infinite opportunities
The ICT Opportunity Profiler uses three
core tools to deliver additional scope to the
traditional research that sales teams carry out
to identify and engage with their hot prospects.
It is designed to add insight to the three key
stages of the traditional sales funnel: assess,
identify and engage.
Industry opportunity Prospector ASSESS
Assess the potential of your target markets
company List Builder IDENTIFY
Identify companies that match your target profile
company Analyzer ENGAGE
Engage with realtime profiles and data on your target companies
SALES
Three tools – one 360˚ view
CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM | 3

4. The ovum IcT opportunity Profiler
The ultimate sales prospecting toolkit
Industry Opportunity Prospector
Assess
With data on more than 27
industries and all geographies
(900 end markets), seeing and
comparing the whole landscape just
got easier
Company List Builder
IdentIfy
With more than 50 company fields
available for download, the full
picture is just a click away
Company Analyzer
enGAGe
See further than your competition
with more than ten different
detailed company sections, and
profiles on your hotlist targets
| ICT OPPORTUNITY PROFILER

5. Industry opportunity Prospector ASSESS
IDENTIFY
Assess the potential of your target markets ENGAGE
Gain a complete view of the industries that are relevant to your
business and discover which markets have the greatest potential for Discover real value:
growth.
• Understand the dynamics and
The Industry Opportunity Prospector makes the first step of assessing your trends of your target industries
prospective markets easier and more efficient. • View industry composition by
company size and employees
Determine sales attractiveness within any of the 27 key industries across all • Know the ICT spend of the
major countries and regions using a host of relevant metrics. View trends industry by segment and channel
across key ICT and business triggers. Leverage a vast array of industry and
• Decipher IT contracting trends
company data for efficient sales planning.
• Learn about industry
Take a snapshot of the landscape with you: review online or download on consolidation, collaboration, and
the go. Choosing a custom view that works for you and your business is expansion
as simple as one click. Choose what you want and take it to your planning • Find key events shaping each
meetings. industry
Get a clear picture:
• MA and partnership trends
• Private equity monitors
Know your • Venture capital monitors
INDuSTrY
• Industry profiles
CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM |

6. company List Builder ASSESS
IDENTIFY
Identify companies that match your profile ENGAGE
Get personal with searches that tell you more: from executive bios
to telephone numbers The data that matters:
The Company List Builder allows you to target specific individuals in your • ICT budgets for 2010
prospect companies in a simple-to-customize view. Start building sales lists • ICT spend opportunities
and lead-generation data that helps you get to the people with the budgets • IT contracts expiring
fast.
• Merger acquisition deals
announced
Free up your sales teams from time-consuming research: easily create an
instant call list of prospects to start contacting immediately. • Capital raising announcements
• Private equity announcements
The Company List Builder offers a powerful listing tool which empowers your
• Restructuring announcements
sales teams with rich ICT business data beyond just names and numbers.
Combined with an insightful selection of reports and data, the Company List
Get a perspective that delivers
Builder reveals the route to success on a company-by-company basis. The
value:
easily exported lists offer increased productivity by creating an instant call
list for your team to start contacting immediately. • Contact list view
• Customized view
Whether it’s ten or a thousand companies you want to target, the Company
List Builder will give you the tools to efficiently sharpen your aim as quickly
as possible.
Share your prospects:
• Export to Excel
Know your
• Analyze your sample
• Build your own chart
TArGETS
• Build your own heat maps
6 | ICT OPPORTUNITY PROFILER

7. company Analyzer ASSESS
IDENTIFY
Engage with realtime profiles and data on your target ENGAGE
Deep dive into companies to know them better – with just one click
Get personal:
Information is power, and by drilling down to the individual company data, you’ll find
deeper insights with real value. You can generate comprehensive company profiles • Company overviews
that outline your target company’s ICT budget, IT contracts, MA activity, products, • Company descriptions
future aspirations and SWOT analysis, putting your sales team on the front foot before • Key financial summary
you even step into their office.
• Key employee details
Getting to the heart of your prospects means you’ll understand their unique • Company history
requirements better than they do! The Company Analyzer gives you more than just a • Product services overview
perfunctory profile. Get beneath the surface and see the real needs of your prospects
• SWOT analysis
and uncover the genuine value your business has to offer.
• Technology budget spending
forecasts
• Revenue and turnover analysis
• Competitor summary
• Locations and subsidiaries
• MA, partnerships and deals
summaries
• Service contracts history
• Key news and events
Know your Save time by seeing it your way:
ProSPEcTS
• Customized reports and charts
• Export to Microsoft Office
CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM |

8. For the contact details of each of our offices
please visit http://about.ovum.com/contact/offices.htm
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