1. EUFRIN WG ON VARIETY TESTING
MEETING LLEIDA
JAN VAN INGEN

2. Introduction
Van Ingen Group b.v.
100%
P. van Rijn Wamel b.v.
100 %
Jabema b.v
25%
TreeQuattro b.v.
10%
Springquest b.v.
‐ Maribelle / Lola ®
‐ Hermansz / Rembrandt ®
‐ Annabelle
‐ Karmozijn
‐ SQ 159 / Natyra ®
‐ SQ 133 / Allurel ®
‐ PRI resistant varieties
‐ restistant by cisgenises

3. Jabema b.v.
Founded in march 2010
 Adopted the varieties from private breeder “De Sonnavile”
 variety management
 managing production of trees
 set up testing plots
 organizing growers meetings
 local collecting and sorting of fruit
 responsable for the sales of Maribelle under the brand Lola ®

4. Breeder Ir. P. de Sonnaville
Breeder of Septer ( parent of Elstar)
Karmijn de Sonnaville
Paasster
Meiprinses
Maribelle
Rembrandt
Karmozijn

5. Rembrandt
• Variety name: Harmensz (vrds 0401)
• Brand name: Rembrandt ®
• Elstar x Paasster (septer x jan steen)

6. Rembrandt
• Fruit
 small to medium
 flat
 flat
 greasiness of skin: medium
 ground colour: yellow
 overcolour: dark red
 pattern of overcolour: solid striped
 light to medium russet
 length of stalk: short to medium
 yellow colour of flesh
 sucker 15 brix
 Firmness 8 – 8.5 kg / cm2
 picking end of september ( elstar )
 storage november til may

8. • Fruit
 medium to large
 tall
 conic
 greasiness of skin: absent or weak
 ground colour: yellow green
 overcolour: pink red
 pattern of overcolour: solid flush weakly defined stripe
 lichte verruwing bij steel
 absent or small russet
 length of stalk: medium to long
 white colour of flesh
 sucker 14 brix
 Firmness 7.5 - 8 kg / cm2
 picking first october ( jonagold )
 storage november til august

9. TESTPLOTS
2005
NL Randwijk
2006
NL Altforst
B Velm
D Bavendorf – Ahrweiler
CH Wadenswill
I Laimburg
A Graz
2008
DK Fajo
D Jork
UK Faversham
B Rosoux - Heers
SA Stellenbosch
2010
CA Fingal
Fajo
Altforst
Velm
Ahrweiler
Bavendorf
Wadenswill
Graz
Laimburg
Jork
Faversham
Randwijk

10. Number of trees planted cum.
2008/2009 7.400 trees
2009/2010 51.000 trees
2010/2011 121.000 trees
2011/2012 190.000 trees
2012/2013 293.000 trees
2013/2014 440.000 trees
2014/2015 640.000 trees
Total spring 2013 97 growers 0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
ProductieTon
Plantings

12. Aim of Jabema b.v.
High positive return for the producer
Strategy
 secure and manage production and number of trees and licenses
 put on efficient central sales structure for the fruit in the different
production areas.
 coordinate sales of fruit under the brand Lola ®
 short lines by facility deployment existing marketing structures
 1 provider 1 price

13. asdf
Countercyclical pricing
Principals:
- basic product price 2 months fixed
- variable + or - € 0.05 p/kg
- cooling costs + € 0.02 p/kg per 2 months
- fixed prices service providers
-Packer
-Transporter
-Cooler
- fixed margin traders

14. asdf
Countercyclical pricing
example
- product price € 0.800
- cooling costs € 0.020
- tranport costs € 0.025
- sorting € 0.120
- packing mat. (box ) € 0.213
- buying fee € 0.020
- jabema fee € 0.060
- trader margin € 0.035
- Sales price from packhouse € 1.293

15. JABEMA B.V. Company of the year 2012

16. Summary
Maribelle is a free variety
Grower can decide every year to sell his fruit as Lola ®
No discussion about price
Make use of the existing marketing structures
Providers must have add value
If Jabema doesn’t have add value it makes itself
redundant

17. Thanks for you attention