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4 Factors to Make a Smart Purchase
of Home Appliances Online
There has been extensive research on the fact whether
consumers prefer online buying or would like to personally
visit stores and choose from retail outlets. Interestingly, the
results are aligned with the increase of companies who are
working on building a virtual presence that too with a
competitive edge. Just like money is invested in building fancy
retail stores and contracts are made with multiple brands to
create a one stop solution for customers, similarly websites
are being built by hiring experts of the field with the best
visuals, graphics, features and brand partnerships. There are
several benefits of buying home appliances online which
include all electronics such as refrigerators, generators, home
theatre systems, television etc. Through location details such
as typing ‘television Kerala’ many websites listing home
appliances online in India pop up. To make the right choice
of an electronic such as a TV, the following 4 factors can be
taken into account.
Measure the space for which an electronic is being purchased
Since home appliances have to be bought virtually there is no
physical presence of the object to judge the application and
suitability of it. If television Kerala location is being looked for,
there are going to be certain kind of apartments that have
space and areas according to the interior designing. By
simply measuring through an inch-tape it would become
feasible to choose and shortlist the electronic appliance
online. Moreover, the inconvenience of returning appliances
for different sizes after purchase and put up is reduced.
Make a list of desired features
Buying home appliances online has never been as easy, the
convenience of browsing through multiple websites in one go
shows a big list of options and alternatives. Where in the
option of going to retail outlets would mean burning good
amount of petrol, spending time in traffic, finding parking and
then walking along. Though it is accompanied with the benefit
of seeing the product in real but for instance if typing
television Kerala on global search engine brings up all local
and multi national brands there is no better way of seeking
multiple features. Now according to the use and application of
the home appliance a list of features can be made which is
essential in it and a list of good to go or its okay if not
available list to see where compromises can be made.
Go through reviews of multiple brands
Once a feature of the home appliance product has been listed
down, there should be a good research done on the reviews
of brands that have those features. Reviews basically provide
a firsthand experience and feedback of clients which is not
usually hoax. Practically there are many elements that people
are unaware of when making a first home appliance purchase
online, by going through what others have experienced
potential mistakes and wrong decisions can be avoided with a
smarter and more beneficial purchase. Most online purchases
are made through credit card payments after which delivery is
followed. Reversing the payment and having the refund or
exchanging an appliance if it turns out to be unsuitable can be
quite a hassle.
Compare prices for making the right choice
This one seems quite obvious, of course price comparison is a
must and one of the strongest decision making factors in a
purchase. However, the most commonly found misconception
amongst people is that a highly priced product is supposed to
be better than a low priced product. This conception is usually
wrong, if one brand is keeping a higher profit margin and
offering the same quality and features the money is only for
the brand equity, the functions and output might be the same
as the lower priced product. Therefore, reviews should be
seen along with prices and word of mouth along with firsthand
experience combined is factors that make the right purchase
decision.
For Media Inquiry:
37/246, B-5, K.K. ROAD
NEAR VINAYAKA AUDITORIUM
KADAVANTRA, ERNAKULAM
KOCHI – 682020
PH: +91 484 2207550/6520089
Email: cochin@fridgehouse.in
Website: http://www.fridgehouse.in/

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4 Factors to Make A Smart Purchase of Home Appliances Online

  • 1. 4 Factors to Make a Smart Purchase of Home Appliances Online
  • 2. There has been extensive research on the fact whether consumers prefer online buying or would like to personally visit stores and choose from retail outlets. Interestingly, the results are aligned with the increase of companies who are working on building a virtual presence that too with a competitive edge. Just like money is invested in building fancy retail stores and contracts are made with multiple brands to create a one stop solution for customers, similarly websites are being built by hiring experts of the field with the best visuals, graphics, features and brand partnerships. There are several benefits of buying home appliances online which include all electronics such as refrigerators, generators, home theatre systems, television etc. Through location details such as typing ‘television Kerala’ many websites listing home appliances online in India pop up. To make the right choice of an electronic such as a TV, the following 4 factors can be taken into account.
  • 3. Measure the space for which an electronic is being purchased Since home appliances have to be bought virtually there is no physical presence of the object to judge the application and suitability of it. If television Kerala location is being looked for, there are going to be certain kind of apartments that have space and areas according to the interior designing. By simply measuring through an inch-tape it would become feasible to choose and shortlist the electronic appliance online. Moreover, the inconvenience of returning appliances for different sizes after purchase and put up is reduced.
  • 4. Make a list of desired features Buying home appliances online has never been as easy, the convenience of browsing through multiple websites in one go shows a big list of options and alternatives. Where in the option of going to retail outlets would mean burning good amount of petrol, spending time in traffic, finding parking and then walking along. Though it is accompanied with the benefit of seeing the product in real but for instance if typing television Kerala on global search engine brings up all local and multi national brands there is no better way of seeking multiple features. Now according to the use and application of the home appliance a list of features can be made which is essential in it and a list of good to go or its okay if not available list to see where compromises can be made.
  • 5. Go through reviews of multiple brands Once a feature of the home appliance product has been listed down, there should be a good research done on the reviews of brands that have those features. Reviews basically provide a firsthand experience and feedback of clients which is not usually hoax. Practically there are many elements that people are unaware of when making a first home appliance purchase online, by going through what others have experienced potential mistakes and wrong decisions can be avoided with a smarter and more beneficial purchase. Most online purchases are made through credit card payments after which delivery is followed. Reversing the payment and having the refund or exchanging an appliance if it turns out to be unsuitable can be quite a hassle.
  • 6. Compare prices for making the right choice This one seems quite obvious, of course price comparison is a must and one of the strongest decision making factors in a purchase. However, the most commonly found misconception amongst people is that a highly priced product is supposed to be better than a low priced product. This conception is usually wrong, if one brand is keeping a higher profit margin and offering the same quality and features the money is only for the brand equity, the functions and output might be the same as the lower priced product. Therefore, reviews should be seen along with prices and word of mouth along with firsthand experience combined is factors that make the right purchase decision.
  • 7. For Media Inquiry: 37/246, B-5, K.K. ROAD NEAR VINAYAKA AUDITORIUM KADAVANTRA, ERNAKULAM KOCHI – 682020 PH: +91 484 2207550/6520089 Email: cochin@fridgehouse.in Website: http://www.fridgehouse.in/