Talk presented in December 2010 as part of the UCL Advances Entrepreneurship program

1. UCL Advances
Ed Freyfogle
9 Dec. 2010

2. Who am I?

3. Why should you care?

5. me

9. Attacking
• maximize growth
Start ups • innovation
• creating new products/services
• learning
• maximizing profit
• maintenance
Incumbents
• creating barriers to entry
• earning
Defending

10. Attacking
Defending

11. 2006

12. 2007

14. We seek:
1. Smart
2. Hard working
3. Thick skinned

15. We offer:
1. Work hard
2. Learn a lot
3. Share in the rewards

17. 2008

18. 2009

19. 2010

22. Nestoria today:
13 FTE
7* markets, ~ 2-3M users/month
Nicely profitable
80+ relationships with major media groups
* 8th market launching … before Christmas

23. Why should you care?

24. Some tips:

30. Work Smarter, Not Harder
Do less, better
NOT
Do more, more quickly

31. Thinking about

32. Simplicity

33. Sharing

34. Collaboration

37. Direct to consumer dialog

39. Tools to solve
information overload

40. Making efficiency simple

41. Thanks
About me:
@freyfogle
About Nestoria:
http://www.nestoria.com
@nestoria

42. Stay calm
Solve a problem
Measure twice, cut once
Bad news fine, no surprises
Do less, better

43. Questions?