How to start innovation? How do you understand the entrepreneurship in healthcare/medical/biotech field?

1. Hokkaido University BioCamp 2019
Healthcare Entrepreneurship
for 2030 Moonshot
Shin Yamamoto, Ph.D.
Business Design/Discovery Officer (BDO), CMIC Holdings
Representative Director, Business Model Innovation Association

2. What did you learn from today’s lectures on 3rd Aug, 2019
• Prof Kim’s lecture surprised me. So
inovative
• I learned many lecture.
• I impressive peptide lecture.
• keep body exercise, because I learned
how to keep to one thing
• Start Up foundation
• I want to buy smart wear, too.
• The most of interesting part I think is the
cell management
• I was surprised by the outfits that can lost
weight by electricity. I never saw any
product or concept like that before.
• Cellogin is interesting. I want to buy it, too.
• Smart wear was so interested.
• Lipids biology.
• pharmaceutical company is still focuisng
on colonic deseases. even the possibility
seems low
• Prof kim's presentation is very impressive
• Pharmaceutical companies avoid products
that would be consumed by individuals of
lower economic growth status
• The effictictivness of smartware in weight
loss.
• How pharma corps select what to work on
• Startup innovation
• 48 years old lady looks so young!!
• 考えるだけでなく行動することが大切
• Drug development

3. Team Building
Discover 3 other people to
be ONE team of 4 from
different nationality, gender
and language

4. Technology Learning & Introduction
•What is your research area?
•What kind of technology?
•Who do you help/save?

5. Why?
Entrepreneurship
Globalization
What?
We could get
???
How?
Methodology
Find frictions

6. Exponential Globalization 直線思考の限界
http://www.exponential.jp/?p=317
Democratization 大衆化…D6
Dematerialization 非物質化…D5
Demonetization 非収益化…D4
Disruption 破壊…D3
Deception 潜行…D2
Degitalization デジタル化…D1
6Ds - Disruptive Change in any area
>1,400
>220

7. https://www.pwc.com/gx/en/issues/technology/essential-eight-technologies.html

10. How?
Moonshot

12. Designerability
魅力度
Viability 収益性
Cost / Revenue
Feasibility
実現性

13. (Biotech) Innovation requires…
Business
Model
Technology
and/or
New Idea
What? Why? How?
Customer
Friction
(Pain)
😢

14. Global Professional Facilitator, Shin Yamamoto, Ph.D.
Business Design Officer (BDO), Team Sprint
CMIC Holdings
2枚目の名刺：一般社団法人ビジネスモデルイノベーション協会 理事
Scientist Leaning FacilitatorProduct Manager

16. What?
We could get
???
How to start innovation
in healthcare area

17. 3 Golden Rules
DSS…Do something soon
Fail fast, fail cheap
Learning by Doing

18. Goal Setting🏁
My name is ○○○ from (your city/Univ.).
I want to get….. at the end of this course.
When I get it, I can do……in my research.
And then, I can help someone like...
Can you join me to help them?
YEAHHHHHHHHHH!

19. What can your research affect the global issues?
https://singularityuthenetherlands.org/gic/

20. Let`s serious play!

21. Trust your hands
Zone / Flow
Build -> Tell
100%/100%
LSP® Theory

22. (C) BMIA
Facilitator
= Enhance learning experiences

23. 1. Pose/Ask a Question
4. Reflect what you learned
3. Show, Tell and Share
2. Explorer by yourself
(C) BMIA
Facilitator
always do the same format

24. What can your research solve
the global issue?
1. Challenge

25. The story for OUR future
Let’s try to create OUR story.
1) Think and move at the same time to set the appropriate position of each other.
2) Try to create the story using every models in your team.
3) Presentation by anyone (2 min.)

26. DISCOVERトレンド・マーケット・テクノロジー・顧客インサイトを発見する。
Select some area besides healthcare
->
Investigate the current solution, market size & related new/state-of-the-art
technology

27. Who?😢
What🎁
How?
Ideas -> Concept

28. What can you solve the issue?
What is your solution?

29. Day 1 Reflection
Good) Exchange with other people about global issues
Beyond expectation) so impressive everything
Good) How can gather various think. How to think wide
Beyond expectation) It was interesting to have this class in Lego
Beyond expectation) There was a great discussion in our group, I
learned a lot from them, like how to explain my model.
Good) Using English to communicate with other people, and got
many different ideas from others.
Beyond expectation) So many men, so many idea
Good) thinking, discussion and communication skills
Good) Speaking briefly and concisely, Quickly explain in time
Good) Think quickly
Good) TRUST MY HAND!!!
Good) The changing the of the thinking model

30. Silent Test >>> Pitch
Professor Dr. Yves Pigneur
Lausanne Univ.
Senior Advisor , BMIA
Don’t fall in love
with your 1st idea

31. Reteam Building
Discover 3-4 other people to
be ONE team of 4-5 from
different nationality, gender
and language

32. Scaling up
https://medium.com/@larsen_jensen/what-i-learned-from-the-founders-of-floodgate-and-benchmark-part-4-f888cbcdc808

33. 1st
2nd
3rd
This concept offer…
(how to solve the issue)
1.
2.
3.
Title: :
Generate the scaling up concept
Real case
from 2017

34. What is the 1st activity when build a startup?
Find the customer who
really wants our idea

35. Problem-Solution-Fit
https://blog.strategyzer.com/posts/2018/10/15/why-companies-work-on-products-nobody-wants?utm_content=91370679&utm_medium=social&utm_source=twitter&hss_channel=tw-1413587545

36. “Preto”typing

37. Concept -> Business Model
____
____
____
________
____
____
____

38. A business model structures &
describes the rationale of how an
organization creates, delivers, and
captures value
ビジネスモデルとは、どのように価値を創造し、顧客に
届けるかを論理的にかつ構造的に記述したもの

39. Global Standard for Innovation
1.3 M copies
>41 Languages
http://thinkers50.com/biographies/alexander-osterwalder-yves-pigneur/

40. https://youtu.be/f-8v_RgwGe0

41. Example

42. Consumables
Big
Budget
Recurrent
Revenues
Device

43. Consumers
S.E.
Platform
FREE
Targeting
Ad
Ad
clients
Bid
Contents
owners
Free
Search
Profit

44. Hand-on
Together!

45. use Sticky Note
Stay Crazy!!!
No discussion during ideating

46. Enterprise
Consumers
Government
Put your 1st/2nd/3rd
potential customers

47. Enterprise
Consumers
Government
顧客にもたらす価値（Benefit/得すること）
なぜ顧客はそれを選ぶのか？
顧客のどんな課題を解決できるのか？
Why?

48. Enterprise
Consumers
Government
How to deliver
the value?

49. Enterprise
Consumers
Government
Timeline
時間軸
Contact Degree
深さ
回数券/ポイント/会員制/無料相談/レビューサイト/etc…

50. Enterprise
Consumers
Government
What do we have?

51. Enterprise
Consumers
Government
What do we do?

52. Enterprise
Consumers
Government
What do we need outside?

53. Improvement
<2 post-it
/block

54. 7,000 ppl
27 subsidiaries
Sales Reps.
Until
Regulatory
Approval
Perfect
Operation
🙇%🙇%🙇%E-Document
Management
Education
Development
High Quality
Full cover the
entire VC Pharma
Med.Device
Academia
Case Study
Group Company
-Non-clinical
-Manufacturing
-Sales
-Site Management

55. Cut the
medical cost
every year
Digital
transformation
Price
pressure
Globalization
BOP for
natural
disasters
Politics
Society
TechnologyEconomy
Environment
Customer is struggling! -> We should also change!!

56. Pitch your ideas
____
____
____
________
____
____
____
____
________
____
____
____
____
____
____

57. 2nd “Preto”typing

58. https://youtu.be/f-8v_RgwGe0

59. Hyper Air-conditioning Instrument
Clean-Water System
Low-cost Energy Plant
Discovery Space

60. Eco-Friendly Cities
Solution for Food Shortage
GMO Rice Seed

61. Homecoming & Reflection
LEGO® SERIOUS® PLAY
Idea to Concept
Test &
Improve
Team Building
Business Model
Design
(C) BMIA

62. Lessons Learned
What you need to discover/
improve
What you learned
What struck you
Take away
(Try Tomorrow)

63. Get out of the office!
Design/Test/Learn
Take Away Message

64. Well Done!
Feel free to contact anytime at…
shin-yamamoto.ta@cmic.co.jp
shyamamo@bmia.jp
shyamamo
blog.shinyamamoto.com
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