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Ucladvances entrepreneurship freyfogle nestoria

Talk presented in December 2010 as part of the UCL Advances Entrepreneurship program

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UCL Advances
     Ed Freyfogle
     9 Dec. 2010
Who am I?
Why should you care?
Ucladvances entrepreneurship freyfogle nestoria
me
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Attacking
                         • maximize growth
            Start ups    • innovation
                         • creating new products/services
                         • learning




                         • maximizing profit
                         • maintenance
            Incumbents
                         • creating barriers to entry
                         • earning
Defending
Attacking




Defending
2006
2007
Ucladvances entrepreneurship freyfogle nestoria
We seek:

  1. Smart

  2. Hard working

  3. Thick skinned
We offer:

  1. Work hard

  2. Learn a lot

  3. Share in the rewards
Ucladvances entrepreneurship freyfogle nestoria
2008
2009
2010
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Nestoria today:

  13 FTE

  7* markets, ~ 2-3M users/month

  Nicely profitable

  80+ relationships with major media groups




                                 * 8th market launching … before Christmas
Why should you care?
Some tips:
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Work Smarter, Not Harder

          Do less, better

               NOT

       Do more, more quickly
Thinking about
Simplicity
Sharing
Collaboration
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Direct to consumer dialog
Ucladvances entrepreneurship freyfogle nestoria
Tools to solve
information overload
Making efficiency simple
Thanks
  About me:
        @freyfogle

  About Nestoria:
        http://www.nestoria.com
        @nestoria
Stay calm

Solve a problem

Measure twice, cut once

Bad news fine, no surprises

Do less, better
Questions?

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Ucladvances entrepreneurship freyfogle nestoria