UCL Advances     Ed Freyfogle     9 Dec. 2010
Who am I?
Why should you care?
me
Attacking                         • maximize growth            Start ups    • innovation                         • creatin...
AttackingDefending
2006
2007
We seek:  1. Smart  2. Hard working  3. Thick skinned
We offer:  1. Work hard  2. Learn a lot  3. Share in the rewards
2008
2009
2010
Nestoria today:  13 FTE  7* markets, ~ 2-3M users/month  Nicely profitable  80+ relationships with major media groups     ...
Why should you care?
Some tips:
Work Smarter, Not Harder          Do less, better               NOT       Do more, more quickly
Thinking about
Simplicity
Sharing
Collaboration
Direct to consumer dialog
Tools to solveinformation overload
Making efficiency simple
Thanks  About me:        @freyfogle  About Nestoria:        http://www.nestoria.com        @nestoria
Stay calmSolve a problemMeasure twice, cut onceBad news fine, no surprisesDo less, better
Questions?
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
Ucladvances entrepreneurship freyfogle nestoria
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Ucladvances entrepreneurship freyfogle nestoria

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Talk presented in December 2010 as part of the UCL Advances Entrepreneurship program

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Ucladvances entrepreneurship freyfogle nestoria

  1. 1. UCL Advances Ed Freyfogle 9 Dec. 2010
  2. 2. Who am I?
  3. 3. Why should you care?
  4. 4. me
  5. 5. Attacking • maximize growth Start ups • innovation • creating new products/services • learning • maximizing profit • maintenance Incumbents • creating barriers to entry • earningDefending
  6. 6. AttackingDefending
  7. 7. 2006
  8. 8. 2007
  9. 9. We seek: 1. Smart 2. Hard working 3. Thick skinned
  10. 10. We offer: 1. Work hard 2. Learn a lot 3. Share in the rewards
  11. 11. 2008
  12. 12. 2009
  13. 13. 2010
  14. 14. Nestoria today: 13 FTE 7* markets, ~ 2-3M users/month Nicely profitable 80+ relationships with major media groups * 8th market launching … before Christmas
  15. 15. Why should you care?
  16. 16. Some tips:
  17. 17. Work Smarter, Not Harder Do less, better NOT Do more, more quickly
  18. 18. Thinking about
  19. 19. Simplicity
  20. 20. Sharing
  21. 21. Collaboration
  22. 22. Direct to consumer dialog
  23. 23. Tools to solveinformation overload
  24. 24. Making efficiency simple
  25. 25. Thanks About me: @freyfogle About Nestoria: http://www.nestoria.com @nestoria
  26. 26. Stay calmSolve a problemMeasure twice, cut onceBad news fine, no surprisesDo less, better
  27. 27. Questions?

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