This document provides guidance on using Facebook effectively for business marketing purposes. It discusses optimizing one's personal Facebook profile to promote a business page, including linking the business page in the profile, sharing relevant content, and asking friends for support. It also covers creating and engaging with Facebook pages and groups to grow awareness and followers for a business. The key recommendations are to make one's personal profile personal first while subtly promoting the business, share varied quality content regularly, and directly engage friends to visit and share the business page.
9. For most people your Personal Facebook profile is where you are going to spend the most of your time on Facebook. I like to look at your Personal profile on Facebook as where you can let people go to get the chance to know you better. It is for developing relationships and keeping your face in front of people on a regular basis How many times have you had a prospect you have been working on for some amount of time and never closed a deal with them, until you found out you had something in common with them and then the relationship really changed; which then allowed you to close the deal with them? This is part of the power of Facebook; it lets you share your interests with others until they get more comfortable with you and get a chance to know, like and trust you; making you even more approachable to them in regards to your business. Did you get that last point? They Approach you about your business!!! Not you chasing them. That’s what we are all really looking to achieve!
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21. Sample “Asking for Support Message” I am looking for your support and would like about 5 minutes of your time (I am sending them to watch a video on my Page) to help me let people know about my new Facebook Business Page. If you could please visit my Page I would appreciate it very much. When you follow the link below you will be directed to “Like” the Page at the Top of the Page. Can you please watch the Video that you see as it will explain what my Business is about. After watch the video would you please Share my Page with your Friends. There is a “Share” button on the bottom right side below the video. You can use this share feature to let your Friends know what my Page is about. This will be a big help to me in growing my business in the future. Please do me this favor and let me know if you’d like me to do this for you also. *Be sure to use the attach Link before you send the message as it will allow you to send the link with the profile picture from your Page making it easier for people to visit your Page.
76. Facebook Page - Insights Facebook Insights are a new addition to Facebook Pages that allow you to have the opportunity to track the activity on your Page. One of the things people often ask is “how do I know that I am getting results from my Facebook Marketing?” With insights you now can track your results. Similar to your Facebook Vanity URL there is also a 25 Fan limit before Insights will become active on your Page. Facebook Insights are a great way to keep regular tabs on how your Facebook marketing efforts are progressing; especially if you want to monitor the success of a recent campaign you launched to your Page.