Freemium pricing francy
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Freemium pricing francy

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Freemium pricing francy Freemium pricing francy Presentation Transcript

  • FREEMIUM PRICING: Strategi Penetapan Harga Pada Era Digital Oleh Francy Iriani. SE. ME TRILOGI UNIVERSITYSchool of Business and Management
  • Harga Bauran Pemasaran Tujuan/ ObjectiveProduk Strategi Harga TaktikTempatPromosi
  • Sinonim Untuk Harga/price • Sewa • Suap • SPP/Tuition • Denda • Biaya administrasi • Gaji • Tiket • Komisi • Ongkos • Upah • Tingkat Bunga • Pajak • Toll • Premium • HonorariumCopyright © 2009 PearsonEducation, Inc. Publishing asPrentice Hall
  • Tujuan Penetapan Harga• Tujuan Penetapan Harga :- Jangka Panjang : Apa yang diharapkan untuk dicapai oleh perusahaan ?- Tiga kemungkinan tujuan petapan harga : • Memaksimumkan kontribusi dari unit yg terjual • Memaksimumkan unit yg terjual (pangsa pasar) • Memberi sinyal fungsi dari unit yg dijual (kualitas/segmentasi)
  • DefinisiFreemium pricing is a pricing strategy where two or more versions of a good or service are offered, one of which is completely free, and the others cost some money. The versions that cost money are supposed to have some additional features not available in the free version (http://market.subwiki.org/wiki/Freemium_pricing)
  • Strategi Penetapan HargaFreemium Pricing Memberikan sebuah penawaran secara gratis untuk kemudian mendapatkan hasil dari ekstra ekstra yang kita tetapkan harganya secara tepat: • Free trial • Buy one get one free • Free with subscription • Multi tier package • Cross subsidy
  • Pricing Tactic’s Customer Pricing Tactics:Free Cheap Full price
  • Pricing Tactic’s Customer (2)• Konsumen sudah di’arah’kan sebelum mereka membeli produk/ register : gratis, berbayar sedikit; atau pilih full pay service
  • Alasan Pemberian Produk Gratis• Product testing• Traffic (untuk situs yg menarik pembayaran dari iklan seperti yahoo, google, facebook)• Free user can attract paying user
  • Berbagai Penawaran Freemium Dimulai oleh ‘Gillet’ 1903 )at any package he can offer! ) Google Facebook Yahoo Smart (hand set gratis dgn langganan 6 bln) Aplikasi ‘Angry bird’ pada Iphone
  • Chris Anderson• http://youtu.be/RZkeCIW75CU
  • Gillete : Sekarang dapat menawarkan ‘harga premium’
  • Google• Gmail• Google search• Google maps  Getting ‘paid’ for advertisingSama dengan ‘Facebook’, yahoo, dan situs dengan berbagai aplikasi lainnya
  • Smart
  • Angry Bird di Iphone