Francesca Macri design
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Francesca Macrì was born in Turin. Prior to receiving a Degree in Industrial Design with a specialization in Eco-Design at the Politecnico di Torino, she obtained a master in Advertising & Graphic ...

Francesca Macrì was born in Turin. Prior to receiving a Degree in Industrial Design with a specialization in Eco-Design at the Politecnico di Torino, she obtained a master in Advertising & Graphic Design at the IAAD and did advertising for AroundInside and Altrimenti magazines and for Proges Design and Idea Up agencies. She has received awards from Food Design 5, Corto Dams Festival, Accessori & Design, ManifestaZOOne, Gwangju Biennal Design, Vittorio Bonacina Award, which were published in DAS Design After School, Piemonte Torino Design, Biennial of Young Artist from Europe and the Mediterranean, and magazines Il Sole 24 Ore, Activa, Plastdesign, Modo, and has been noticed at the 13th Edition of the Biennial of Young Artist from Europe and the Mediterranean, Gwangju Design Biennial (Korea), Torino Design Capital, Macef, Milan and Italian show-rooms. In collaboration with 5 of the major european design universities on the Eco and Narciso Project.

Her singular methodology and ethic applies to the study of a material or a concept by which she gathers contextual information i.e. social, cultural, ethical, biological, technological and ecological. Francesca Macri’s end goal is to attain innovation; its success is not only in producing a formally designed object but also to nd its links to emotional and symbolic values.
At the same time, she ideated the lecture and workshop ‘Theater and Design’, and was assistant-professor of Industrial Design at the Politecnico di Torino. Since 2005, she has always worked in cross-disciplinary projects spanning the visual arts and design. With an inquisitive and conclusive mind, Francesca Macrì has kept a wide, articulated and problem solving vision, resulting in collaborations with academic institutions, large and small industries, and with designers, architects and photography directors.

FM works with Marco Bernini, Bis Productions, Ninika

Francesca Macrì è nata a Torino. Prima di laurearsi in Disegno Industriale con una specializzazione in Eco-Design presso il Politecnico di Torino, ottiene un master in Advertising & Graphic Design presso lo IAAD e lavora come graphic designer per le riviste AroundInside e Altrimenti e le agenzie Proges Design e Idea Up.

Alcuni suoi progetti sono stati premiati e selezionati per Bienniale Giovani Artisti dell’Europa e del Mediterraneo, Gwangju Design Biennial (Korea), Torino Design Capital, Macef, Food Design 5, Corto Dams Festival, Crazy Pack, Accessori & Design, ManifestaZOOne, Gwangju Biennal Design, Vittorio Bonacina Award, e pubblicati in published in DAS Design After School, Piemonte Torino Design, Biennial of Young Artist from Europe and the Mediterranean, Il Sole 24 Ore, Activa, Plastdesign, Modo. In collaborazione con 5 delle principali università europee di design ha lavorato per il progetto Eco e Narciso.

La sua singolare metodologia ed etica del progetto è applicata allo studio di un materiale o a un concept attraverso lo studio dei differenti contesti: sociale, culturale, etico, biologico, tecnologico ed ecologico. Il principale obiettivo è innovare. Un’innovazione non solo formale, ma funzionale, ecocompatibile e con forti valori emozionali e simbolici.

Dal 2005 Francesca Macrì lavora in progetti multidisciplinari che coinvolgono le arti e il design, collabora con istituzioni accademiche, grandi e piccole aziende, designer, architetti e fotografi, progetta e conduce i workshop “Teatro e Design” ed è esercitatrice per il corso di laurea in Disegno Industriale al Politecnico di Torino.

Attualmente FM lavora con Marco Bernini, Bis Productions, Ninika

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Francesca Macri design Presentation Transcript

  • 1. JE W EL LE RY UR BAwww.FrancescaMacri.it N FU RN IT U RE PR O Francesca Macrì/design DU CT FO OD ST R AT E GI C CO M M UN IC AT IO N
  • 2. an extensive research and a rigorous methodology to look beyond common views and obtain innovation.Francesca Macrì was born in Turin. Prior to receiving a Masters in Industrial Design with a specialization in Eco-Design at the Politecnico di Torino, she studied Graphic Design at theIAAD and did advertising for AroundInside and Altrimenti magazines. For Proges Design, a fashion sportswear manufacturer, she created prints and embroideries. She has receivedawards from Food Design 5, Corto Dams Festival, Accessori & Design, ManifestaZOOne, Gwangju Biennal Design, Vittorio Bonacina Award, which were published in DAS Design AfterSchool, Piemonte Torino Design, Biennial of Young Artist from Europe and the Mediterranean, and magazines Il Sole 24 Ore, Activa, Plastdesign, Modo, and has been noticed at the 13thEdition of the Biennial of Young Artist from Europe and the Mediterranean, RESò International Art Programme (Brazil), Gwangju Design Biennial (Korea), Torino Design Capital, Macef,Milan and Italian show-rooms. In collaboration with 5 of the major european design universities on the Eco and Narciso Project.Her singular methodology and ethic applies to the study of a material or a concept by which she gathers contextual information i.e. social, cultural, ethical, biological, technologicaland ecological. Francesca Macri’s end goal is to attain innovation; its success is not only in producing a formally designed object but also to nd its links to emotional and symbolicvalues.At the same time, she ideated the lecture and workshop ‘Theater and Design’, and was assistant-professor of Industrial Design at the Politecnico di Torino. Since 2005, she has alwaysworked in cross-disciplinary projects spanning the visual arts and design. With an inquisitive and conclusive mind, Francesca Macrì has kept a wide, articulated and problemsolving vision, resulting in collaborations with academic institutions, large and small industries, and with designers, architects and photography directors.
  • 3. JE W EL LE RY BEARING Mechanical Ring For Him and for Her, 2008 Design: Laura D’Aprile, Francesca Macrì White Gold and Diamonds Prototype by Muse engineering solution & design Jewelry worn to reduce fiction between two souls in movement. Competition: Accessori e Design, 2nd prize Exhibitions:DAS Design After School (Nov/Dec08) – University La Sapienza, Rome, Italy. Le Vie del Design (Nov08) - Rivoli (To), Italy.
  • 4. JE W EL LE RYOBJECTIVES/zipZip Necklace, 2010Design: Francesca MacrìAn ironic jewelry series made from waste products.Objectives gives to discarded materials a new life making accessories with a strong personality.
  • 5. UR BA NSLASHSlash series, 2010Design: Marco Bernini, Francesca MacrìA series of concrete’s urban design.Produced by Cementubi S.p.a.Exhibitions:100% design London 2010Super Design London 2010Il Villaggio del Design, ADI, Pinerolo, Italy 2010Esperienza Italia 150, Torino, 2011
  • 6. UR BA NSLASHSlash series, 2010Design: Marco Bernini, Francesca MacrìA series of concrete’s urban design.Produced by Cementubi S.p.a.Exhibitions:100% design London 2010Super Design London 2010Il Villaggio del Design, ADI, Pinerolo, Italy 2010Esperienza Italia 150, Torino, 2011
  • 7. PR ODU CT PRISMA Bath accessories, 5 pieces, 2008-current Design: Marco Bernini, Francesca Macrì Produced by MOD Design Stainless steel and ceramic. Exhibition:DAS Design After School (Nov/Dec08) – University La Sapienza, Rome, Italy
  • 8. PR O DU CT VASI Bath accessories, 5 pieces, 2008-current Design: Marco Bernini, Francesca Macrì Produced by MOD Design Enamelled ceramics and stainless steel. Exhibition: Piedmont Turin Design (Jun/Sep08),Palazzo della Regione Piemonte, Turin, Italy
  • 9. PR O DU CTWEAR-ABLA Block-note bracelet, 2008 Design: Francesca Macrì o ol 5 5 Pa 5 5 -5 5 Exhibitions: Denota (Oct/Nov08) – Casa del Conte Verde, Rivoli (TO), Italy Competition: Mentioned by the jury, I Notambuli (Nov/Dec08) CNA Turin Chamber of Commerce, Italy
  • 10. PR O DU CTBAGRUCCIAHangers + packaging Solution, 2005.Design: Francesca MacrìCartboard or plastic sheet, cut, folded and printed in an economical process to create a bag and hanger simultaneously.Competitions:Winner, Design Biennial (Oct/Nov05) - Gwangju, KoreaWinner of 21x21, Macef (Jan05) - Milan, ItalySecond prize Crazypack (2010) - Milan, Italy
  • 11. FU RN IT UR EA+B Modular Seating, 2005 Design: Laura D’Aprile, Francesca Macrì, David Vassallo Full and empty shapes define the modular wicker seating system. A wide range of combinations and functional solutions make this furniture highly recommended to both the public and private sector. Competition: Winner, Vittorio Bonacina competition- “Wicker, Flexible Design”
  • 12. FU RN IT UR E VODAFONE DESK Desk, 2009 Design: Marco Bernini, Francesca MacrìCommissioned by Vodafone as versatile sales counters and/or conference desks. Trunck can be rotated in 3 positions.
  • 13. FU RN IT UR ESEE-BOXVanity cabinets, 2009Design: Francesca Macrì, Marco BerniniProduced by MOD DesignExhibitions:100% design London 2010Il Villaggio del Design, ADI, Pinerolo, Italy 2010
  • 14. FU RN IT UR EBAROQUEMirror, 2010Design: Francesca Macrì, Marco BerniniProduced by MOD Design
  • 15. FU RN IT UR EPOP/frecciaRoll holder, 2010-currentDesign: Francesca Macrì, Marco BerniniProduced by MOD DesignSteelExhibition:Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy
  • 16. FUPOP/skyline RN IT UR EShelf, 2010-currentDesign: Francesca Macrì, Marco BerniniProduced by MOD DesignSteelExhibition:Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy
  • 17. FU RN IT UR EPOP/cuoreHanger, 2010-currentDesign: Francesca Macrì, Marco BerniniProduced by MOD DesignSteelExhibition:Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy
  • 18. FU RN IT UR EPOP/scalettaTowel holder, 2010-currentDesign: Francesca Macrì, Marco BerniniProduced by MOD DesignSteelExhibition:Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy
  • 19. FO OD ECOPIZZA Pizza box, 2010 ecoPIZZA is an innovative concept of takeaway pizza REUSABLEit doesn’t alter the tastes, maintains the temperature, is stackable, has a retractable handle, and it is also a dish and it goes into the dishwasher. Competitions and exhibitions: Food Design 6 (Nov10) – London Metropolitan University Food Design 6 (Oct10) – Eataly, Turin, Italy
  • 20. FO OD SWEET PIERCING Candy Jewelry, 2008 With L. D’Aprile, I. Pittatore scrumptious and transparent jewels to show off, match and… taste: A piercing designed to be eaten. Competitions and exhibitions: Food Design 5 (Oct09) – Eataly, Tokyo, Japan, 2nd prizeFood Design 5 (Oct08), artwork mentioned by the jury - Eataly, Turin, Italy
  • 21. FO ODINTERRACOTTA (Inearthenware)Packaging for truffles, 2008Design: Marco Bernini, Francesca Macrì, L.aura D’AprileAn earthenware casket to hold the precious truffle - fruitof a very special earth, comes with the protective fabric(to keep the funghi moist) printed and cut out as leavesof the plants under which the precious truffles thrive.Competitions and exhibitions:Mentioned by the jury, The shape of the truffle (Oct08)Palatartufo Giacomo Morra, Alba (CN), Italy,Green Point of Torino Design week 2009, Marco Polo, Turin, Italy, Nominee
  • 22. FO OD PRÊT-À-DEGUSTER Wine vaporisers, 2008 With L. D’Aprile and I. Pittatore Pret-à-porter wine-tasting: di-vine tasting. Competitions and exhibitions: Vinitaly (Apr09) – Verona, Italy, Nominee Food Design 5 (Oct08) - Eataly, Turin, ItalyGreen Point of Torino Design week 2009, Free to be you, Turin, Italy
  • 23. CO M FO NIC M OD AT U IO NSPETTATTOREWorkshop, 2008-currentDesign: Francesca Macrìwith Politecnico di Torino and Università degli Studi di TorinoAn innovative workshop that match Ecology, Design and Theatre to explore our thoughts, ouractions and our way to work as designer.More information on: http://www.youtube.com/watch?v=DPOz8EvyMksPolitecnico di Torino - Design workshops, 2009Politecnico di Torino - Design workshops, 2010High School - Circolo Didattico “Ilaria Alpi”, 2010
  • 24. CO M FO NIC M OD AT U IO NGEOGRAPHY OF CHANGEInteractive website, 2008Design: Francesca Macrì, Irene PittatoreProject of interaction design, selected for the 13th editionof the Biennial of Young Artists from Europe and theMediterranean, dedicated to kairos. The project attemptsto stimulate artists and visitors to interact with a mapof Bari – venue of the event – and leave on it messagesrecalling the most important and prolific creative changein everybody’s lives.Competitions and exhibitions:Biennial of Young Artists from Europe and theMediterranean (May08) – BariGeografia del Cambiamento (Apr/May08) - Artintown,Turin, Italy
  • 25. ST RA TE GI CECO AND NARCISOMaterial Culture/DesignWorkshop, 2008A didactic research and reflection by 6 European Design Academies on MATERIAL, its workmanship and manufacturing.The project, STONE, given to the students of the Politecnico di Torino, aimed to provide designers and manufacturers thenecessary elements for the production of innovative objects and/or design solutions.Raw materials, products, manufacturing know-how will  re-design a new geography of the Province of Turin’s landscapewhich aims to imagine answers of sustainable development by using the dialog between material culture and up-to-datecreativity derived from contemporary research.In this process, it was possible to analyze and increase the value of the spontaneous aspects of design and those linked tothe history of design on a local level.In the past, the necessity to connect to everyday life or to  ‘nearby’ geography productions was linked to the definition ofneeds and functions, as well as the evaluations of resources and services; this process has lead to treating raw materialsavailable in the area in terms of the STONE’s ability to be aware of new needs, to be transformed, to adapt to new work ethics,to optimize time, to be capable to bring spontaneous (i.e. non-schooled) design solutions.The observations mentioned in this research range from the manufacturing tools to the landscape of origin, aiming to lookfor an attitude and an awareness that may provide an answer and a better care of current works. A didactic research and reflection by 6 european design academies on“Eco e Narciso. Cultura Materiale/Design” curated by Rebecca De Marchi and Stefano Mirti (Id-Lab) is in the activities schedule Material, its workmanship and manufacturing. of “Torino World Design Capital”.6 schools of design : Konstfack Stockolm, Design Academy Eindhoven, Royal College of Art London, Goldsmiths London,NABA Milano, Politecnico di Torino;6 comuseums of the Province of Turin: Balme (water), Cambiano (clay), Perosa Argentina (cotton), Prali (talcum), Rorà (stone) Exhibitionse Villar Pellice (felt). Design Faculty, Politecnico di Torino, ItalyFor stone Gabriele Adriano, Gianluca Alessio, Valeria Castellino, Claudia De Giorgi, Claudio Germak, Franco Giolitti, Francesca Ecomuseum of Rorà (TO), ItalyMacrì, and students of Disegno Industriale 1°. Museo della Triennale di Milano, Italy
  • 26. ST RA TE GI C MONETTI TRAY Workshop, 2007A didactic research on ‘serving trays’ to be used by the students of the Politecnico diTorino for entry of their design projects in the Monetti International Tray Competition.The research includes: definitions, etymology, types, contexts, shapes, handles,supports, ergonomics, functions, manufacturing, maintenance, social and environmental requirements. Through the study of its history, patents, materials, fabrication procedures, throughtales, legends, poems, proverbs, visual arts, stamps, comics, videogames, music,advertising... all over the world we obtained a comprehensive scenario for designing an innovative product.Our students E. Elkind, G. Gaido and F. Tosco won the first prize of the international contest with the project “Vassoietta” . Exhibitions: Politecnico di Torino, Italy Host 2007, Milano, Italy
  • 27. ST RA TE GI C NEW CERAMICS FOR MONDOVI’ Research project, 2006A study on ceramics from raw materials to innovative products, through thetraditional requirements, the different production methods, the technical andindustrial procedures, in order to link tradition and innovation. This thoroughstudy done at the Politecnico di Torino, was commissioned by the Museodella Ceramica, Mondovi to give producers a tool to remain competitive in an evolving market maintaining their territorial identity. Exhibitions: Museo della Ceramica, Mondovì (Cn)
  • 28. ST RA TE GI C CONCRETE/CEMENTUBI Research project, 2010/2011A study on concrete commissioned by Cementubi S.p.A., to create a tool to remain competitive.The project includes research, new products, new applications and new scenarios for concrete.
  • 29. inFo@FrancescaMacri.it