The Possibility of New Device for Music Tourismin Manchester: A Comparative Study of London                  and Liverpool...
Table of Contents1. Pop Culture Tourism and Music Tourism2. UK as Music Tourism Destination  1. Liverpool as Music Tourism...
Pop Culture Tourism and Music TourismCulture and tourism isinterlinked and developedover time:  1. The Grand Tour era  2. ...
Pop Culture Tourism and Music Tourism• Music is a part of pop culture -> music tourism is part  of pop culture tourism.• G...
UK as Music Tourism Destination• Beatles, Bee Gees, The Smiths, New Order,  OASIS, Adele• Glastonbury and Reading Festival
UK as Music Tourism Destination• Overseas tourists: 29 millions tourists (Visit Britain  Statistic)• 5th most exciting cou...
Liverpool as Music Tourism Destination• Beatles:  – John Lennon airport  – Beatles map and  – the Beatles Tours  – Master ...
Liverpool as Music Tourism DestinationIn 2008, Liverpool has been stated as one ofEuropean City of Culture  – pop music an...
London as Music Tourism Destination• London is popular as music tourism  destination for its live music• Royal Albert Hall...
London as Music Tourism Destination• UK Music: Music Tourists covers 43% from UK  share• 02 Arena since 2007 has reached 7...
Manchester Music Tourism Potential  60s           80s            90s
Manchester Music Tourism Potential• Madchester• Music Gigs
Manchester Music Tourism Potential• Visit Manchester: The percentage of tourists’  activities:  – theatre performance or s...
BENCHMARKING: LONDON
BENCHMARKING: LONDON MUSIC MAPP
BENCHMARKING:LONDON MUSIC MAPP
BENCHMARKING: MUSEUM OF LONDON     SOUNTRACK TO LONDON
BENCHMARKING: MUSEUM OF LONDON     SOUNTRACK TO LONDON
BENCHMARKING: LIVERPOOL
BENCHMARKING: UNOFFICIAL    BEATLES’LIVERPOOL
BENCHMARKING: UNOFFICIAL    BEATLES’LIVERPOOL
BENCHMARKING: THE BEATLES STORY         LIVERPOOL
BENCHMARKING:THE BEATLES STORY         LIVERPOOL
CONSIDERATION OVER THE              BENCHMARKINGCommon point:• Map-oriented applications• Musical Landmarks• Audio or text...
MANCHESTER MUSIC APPSThe goal is not to design an application with onlylandmark in a map but mainly to start up an applica...
THE OUTLINE OF THE APPLICATION• 3 categories of Landmarks:• Bands• Clubs• Record label•  The user as an active part in the...
ONE POSSIBLE SCENARIO
LESSER FREE TRADE HOTEL:THE POST-         PUNK BIRTHPLACE
LOCATION-BASED MODEL              The users can:              • Add a favourite                list              • post a ...
VIDEO-CONTENT       1. Watch the video on-site       2. Watching the video off-                   site        3. Upload an...
CONCLUSIONSManchester has big potential for Music TourismThe aim is for the Manchester application is not torepeat the sam...
THANK YOU FOR YOUR ATTENTION
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The Possibility of New Device for Music Tourism in Manchester: A Comparative Study of London and Liverpool

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Rima Aryandani and Francesco Vallecoccia paper presentation ppt at Soundtracks: Music, Tourism and Travel International conference: 6-9 July 2012, Liverpool, United Kingdom.

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The Possibility of New Device for Music Tourism in Manchester: A Comparative Study of London and Liverpool

  1. 1. The Possibility of New Device for Music Tourismin Manchester: A Comparative Study of London and Liverpool Rima Aryandani Francesco Vallecoccia Master Students of Università della Svizzera Italiana Soundtrack: Music, Tourism and Travel Conference 6-9 July 2012 Liverpool, United Kingdom
  2. 2. Table of Contents1. Pop Culture Tourism and Music Tourism2. UK as Music Tourism Destination 1. Liverpool as Music Tourism Destination 2. London as Music Tourism Destination3. Manchester Music Tourism Potential4. Benchmarking 1. London 2. Liverpool5. Manchester Music Apps6. Conclusion
  3. 3. Pop Culture Tourism and Music TourismCulture and tourism isinterlinked and developedover time: 1. The Grand Tour era 2. The invention of steam machine 3. Globalization and the development and introduction of technology
  4. 4. Pop Culture Tourism and Music Tourism• Music is a part of pop culture -> music tourism is part of pop culture tourism.• Gibson and Connell (2005), “music tourism constitutes a cluster of possible tourists, activities, locations, attraction, workers, and events, which utilize musical resources for tourist purposes.”
  5. 5. UK as Music Tourism Destination• Beatles, Bee Gees, The Smiths, New Order, OASIS, Adele• Glastonbury and Reading Festival
  6. 6. UK as Music Tourism Destination• Overseas tourists: 29 millions tourists (Visit Britain Statistic)• 5th most exciting country in terms of its contemporary culture (National Brand Image study 2011).• Overseas Visitors to Britain (2010): 24% of tourists in Britain stated that music influenced their choice of destinations
  7. 7. Liverpool as Music Tourism Destination• Beatles: – John Lennon airport – Beatles map and – the Beatles Tours – Master of Arts in the Beatles, Popular Music and Society.
  8. 8. Liverpool as Music Tourism DestinationIn 2008, Liverpool has been stated as one ofEuropean City of Culture – pop music and classical music concert all over the year
  9. 9. London as Music Tourism Destination• London is popular as music tourism destination for its live music• Royal Albert Hall, Royal Phillarmonia Orchestra London, London Symphony Orchestra• O2 Arena and Hyde Park
  10. 10. London as Music Tourism Destination• UK Music: Music Tourists covers 43% from UK share• 02 Arena since 2007 has reached 7.5 millions of visitors (Paul Newman)
  11. 11. Manchester Music Tourism Potential 60s 80s 90s
  12. 12. Manchester Music Tourism Potential• Madchester• Music Gigs
  13. 13. Manchester Music Tourism Potential• Visit Manchester: The percentage of tourists’ activities: – theatre performance or show (26%), – specific event/festival (23%) – attend a music concert/gig (23%)
  14. 14. BENCHMARKING: LONDON
  15. 15. BENCHMARKING: LONDON MUSIC MAPP
  16. 16. BENCHMARKING:LONDON MUSIC MAPP
  17. 17. BENCHMARKING: MUSEUM OF LONDON SOUNTRACK TO LONDON
  18. 18. BENCHMARKING: MUSEUM OF LONDON SOUNTRACK TO LONDON
  19. 19. BENCHMARKING: LIVERPOOL
  20. 20. BENCHMARKING: UNOFFICIAL BEATLES’LIVERPOOL
  21. 21. BENCHMARKING: UNOFFICIAL BEATLES’LIVERPOOL
  22. 22. BENCHMARKING: THE BEATLES STORY LIVERPOOL
  23. 23. BENCHMARKING:THE BEATLES STORY LIVERPOOL
  24. 24. CONSIDERATION OVER THE BENCHMARKINGCommon point:• Map-oriented applications• Musical Landmarks• Audio or text description• Anecdotes• Little or no interaction with the user.
  25. 25. MANCHESTER MUSIC APPSThe goal is not to design an application with onlylandmark in a map but mainly to start up an applicationthat can highlights the best of Manchester’s musicalheritage that apply the location-based model (e.g.Foursquare) and video content (Youtube).
  26. 26. THE OUTLINE OF THE APPLICATION• 3 categories of Landmarks:• Bands• Clubs• Record label• The user as an active part in the process (post comments, give corrections and post video. )• 20 Musical Landmarks
  27. 27. ONE POSSIBLE SCENARIO
  28. 28. LESSER FREE TRADE HOTEL:THE POST- PUNK BIRTHPLACE
  29. 29. LOCATION-BASED MODEL The users can: • Add a favourite list • post a comment about the current state of the building • give advice by using the application
  30. 30. VIDEO-CONTENT 1. Watch the video on-site 2. Watching the video off- site 3. Upload another video
  31. 31. CONCLUSIONSManchester has big potential for Music TourismThe aim is for the Manchester application is not torepeat the same mistakes such as:• Not Design a flat though useful application• Not Make the user as passive actor• An overflow of information and data
  32. 32. THANK YOU FOR YOUR ATTENTION

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