This document discusses the potential for developing a music tourism app in Manchester, England. It begins by providing background on music tourism and how the UK, specifically Liverpool and London, have established themselves as music tourism destinations. Manchester is identified as having music tourism potential due to its rich musical heritage from the 1960s, 1980s, and 1990s. The document then benchmarks existing music tourism apps and attractions in London and Liverpool before outlining a proposed Manchester music app that would highlight landmarks like bands, clubs, and record labels using location-based features and video content to actively engage users.

1. The Possibility of New Device for Music Tourism
in Manchester: A Comparative Study of London
and Liverpool
Rima Aryandani
Francesco Vallecoccia
Master Students of Università della Svizzera Italiana
Soundtrack: Music, Tourism and Travel Conference
6-9 July 2012
Liverpool, United Kingdom

2. Table of Contents
1. Pop Culture Tourism and Music Tourism
2. UK as Music Tourism Destination
1. Liverpool as Music Tourism Destination
2. London as Music Tourism Destination
3. Manchester Music Tourism Potential
4. Benchmarking
1. London
2. Liverpool
5. Manchester Music Apps
6. Conclusion

3. Pop Culture Tourism and Music Tourism
Culture and tourism is
interlinked and developed
over time:
1. The Grand Tour era
2. The invention of steam
machine
3. Globalization and the
development and
introduction of technology

4. Pop Culture Tourism and Music Tourism
• Music is a part of pop culture -> music tourism is part
of pop culture tourism.
• Gibson and Connell (2005), “music tourism
constitutes a cluster of possible tourists, activities,
locations, attraction, workers, and events, which
utilize musical resources for tourist purposes.”

5. UK as Music Tourism Destination
• Beatles, Bee Gees, The Smiths, New Order,
OASIS, Adele
• Glastonbury and Reading Festival

6. UK as Music Tourism Destination
• Overseas tourists: 29 millions tourists (Visit Britain
Statistic)
• 5th most exciting country in terms of its contemporary
culture (National Brand Image study 2011).
• Overseas Visitors to Britain
(2010): 24% of tourists in
Britain stated that music
influenced their choice of
destinations

7. Liverpool as Music Tourism Destination
• Beatles:
– John Lennon airport
– Beatles map and
– the Beatles Tours
– Master of Arts in the Beatles, Popular Music and
Society.

8. Liverpool as Music Tourism Destination
In 2008, Liverpool has been stated as one of
European City of Culture
– pop music and classical music concert all over the
year

9. London as Music Tourism Destination
• London is popular as music tourism
destination for its live music
• Royal Albert Hall, Royal Phillarmonia Orchestra
London, London Symphony Orchestra
• O2 Arena and Hyde Park

10. London as Music Tourism Destination
• UK Music: Music Tourists covers 43% from UK
share
• 02 Arena since 2007 has reached 7.5 millions
of visitors (Paul Newman)

11. Manchester Music Tourism Potential
60s 80s 90s

12. Manchester Music Tourism Potential
• Madchester
• Music Gigs

13. Manchester Music Tourism Potential
• Visit Manchester: The percentage of tourists’
activities:
– theatre performance or show (26%),
– specific event/festival (23%)
– attend a music concert/gig (23%)

14. BENCHMARKING: LONDON

15. BENCHMARKING: LONDON MUSIC MAPP

16. BENCHMARKING:LONDON MUSIC MAPP

17. BENCHMARKING: MUSEUM OF LONDON
SOUNTRACK TO LONDON

18. BENCHMARKING: MUSEUM OF LONDON
SOUNTRACK TO LONDON

19. BENCHMARKING: LIVERPOOL

20. BENCHMARKING: UNOFFICIAL
BEATLES’LIVERPOOL

21. BENCHMARKING: UNOFFICIAL
BEATLES’LIVERPOOL

22. BENCHMARKING: THE BEATLES STORY
LIVERPOOL

23. BENCHMARKING:THE BEATLES STORY
LIVERPOOL

24. CONSIDERATION OVER THE
BENCHMARKING
Common point:
• Map-oriented applications
• Musical Landmarks
• Audio or text description
• Anecdotes
• Little or no interaction with the user.

25. MANCHESTER MUSIC APPS
The goal is not to design an application with only
landmark in a map but mainly to start up an application
that can highlights the best of Manchester’s musical
heritage that apply the location-based model (e.g.
Foursquare) and video content (Youtube).

26. THE OUTLINE OF THE APPLICATION
• 3 categories of Landmarks:
• Bands
• Clubs
• Record label
• The user as an active part in the process (post
comments, give corrections and post video. )
• 20 Musical Landmarks

27. ONE POSSIBLE SCENARIO

28. LESSER FREE TRADE HOTEL:THE POST-
PUNK BIRTHPLACE

29. LOCATION-BASED MODEL
The users can:
• Add a favourite
list
• post a comment
about the current
state of the
building
• give advice by
using the
application

30. VIDEO-CONTENT
1. Watch the video on-site
2. Watching the video off-
site
3. Upload another video

31. CONCLUSIONS
Manchester has big potential for Music Tourism
The aim is for the Manchester application is not to
repeat the same mistakes such as:
• Not Design a flat though useful application
• Not Make the user as passive actor
• An overflow of information and data

32. THANK YOU FOR YOUR ATTENTION