The Possibility of New Device for Music Tourism in Manchester: A Comparative Study of London and Liverpool
The Possibility of New Device for Music Tourismin Manchester: A Comparative Study of London and Liverpool Rima Aryandani Francesco Vallecoccia Master Students of Università della Svizzera Italiana Soundtrack: Music, Tourism and Travel Conference 6-9 July 2012 Liverpool, United Kingdom
Table of Contents1. Pop Culture Tourism and Music Tourism2. UK as Music Tourism Destination 1. Liverpool as Music Tourism Destination 2. London as Music Tourism Destination3. Manchester Music Tourism Potential4. Benchmarking 1. London 2. Liverpool5. Manchester Music Apps6. Conclusion
Pop Culture Tourism and Music TourismCulture and tourism isinterlinked and developedover time: 1. The Grand Tour era 2. The invention of steam machine 3. Globalization and the development and introduction of technology
Pop Culture Tourism and Music Tourism• Music is a part of pop culture -> music tourism is part of pop culture tourism.• Gibson and Connell (2005), “music tourism constitutes a cluster of possible tourists, activities, locations, attraction, workers, and events, which utilize musical resources for tourist purposes.”
UK as Music Tourism Destination• Beatles, Bee Gees, The Smiths, New Order, OASIS, Adele• Glastonbury and Reading Festival
UK as Music Tourism Destination• Overseas tourists: 29 millions tourists (Visit Britain Statistic)• 5th most exciting country in terms of its contemporary culture (National Brand Image study 2011).• Overseas Visitors to Britain (2010): 24% of tourists in Britain stated that music influenced their choice of destinations
Liverpool as Music Tourism Destination• Beatles: – John Lennon airport – Beatles map and – the Beatles Tours – Master of Arts in the Beatles, Popular Music and Society.
Liverpool as Music Tourism DestinationIn 2008, Liverpool has been stated as one ofEuropean City of Culture – pop music and classical music concert all over the year
London as Music Tourism Destination• London is popular as music tourism destination for its live music• Royal Albert Hall, Royal Phillarmonia Orchestra London, London Symphony Orchestra• O2 Arena and Hyde Park
London as Music Tourism Destination• UK Music: Music Tourists covers 43% from UK share• 02 Arena since 2007 has reached 7.5 millions of visitors (Paul Newman)
Manchester Music Tourism Potential 60s 80s 90s
Manchester Music Tourism Potential• Madchester• Music Gigs
Manchester Music Tourism Potential• Visit Manchester: The percentage of tourists’ activities: – theatre performance or show (26%), – specific event/festival (23%) – attend a music concert/gig (23%)
CONSIDERATION OVER THE BENCHMARKINGCommon point:• Map-oriented applications• Musical Landmarks• Audio or text description• Anecdotes• Little or no interaction with the user.
MANCHESTER MUSIC APPSThe goal is not to design an application with onlylandmark in a map but mainly to start up an applicationthat can highlights the best of Manchester’s musicalheritage that apply the location-based model (e.g.Foursquare) and video content (Youtube).
THE OUTLINE OF THE APPLICATION• 3 categories of Landmarks:• Bands• Clubs• Record label• The user as an active part in the process (post comments, give corrections and post video. )• 20 Musical Landmarks
LESSER FREE TRADE HOTEL:THE POST- PUNK BIRTHPLACE
LOCATION-BASED MODEL The users can: • Add a favourite list • post a comment about the current state of the building • give advice by using the application
VIDEO-CONTENT 1. Watch the video on-site 2. Watching the video off- site 3. Upload another video
CONCLUSIONSManchester has big potential for Music TourismThe aim is for the Manchester application is not torepeat the same mistakes such as:• Not Design a flat though useful application• Not Make the user as passive actor• An overflow of information and data