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DUMBO, BROOKLYN, NYC
NOVEMBER 2015
2015 OVERVIEW PRESENTATION
1
The following content belongs exclusively to the New York ...
2
The Transformative Power of Art:
NYFOL® :: A curated collection of international, national and local Lighting artists
Th...
Hailed as a fusion of light, sound, and movement, the overall event ambiance
is designed, curated and interpreted by the m...
A World-Class Destination for Public Art
4
The New York Festival of Light® in Dumbo, Brooklyn
encourages lighting designer...
5
Home of the New York Festival of Light®
DUMBO - Down Under the Manhattan Bridge Overpass
Special Thanks To: Special Than...
Home of the New York Festival of Light®
DUMBO - Down Under the Manhattan Bridge Overpass
SITE FOUR
Brooklyn
Bridge Park
6
...
2014
8
2014
9
NYFOL® creates experiences that will resonate long after the event is over.
The Role of Light as a Medium of Communicati...
10
The Transformative Power of Art:
NYFOL® :: A curated collection of international, national and local Lighting artists
A...
11
The Transformative Power of Art:
NYFOL® :: A curated collection of international, national and local Lighting artists
E...
12
A strategic corporate partnership
with the New York Festival of Light®
can serve as a powerful marketing tool
and uniqu...
Audience Reach
The New York Festival of Light® is a great way to access a sophisticated, high-value audience
whose interes...
Let Your Brand Be Part of The Electricity!
The second annual New York Festival of Light®
is seeking alignment with an inti...
Opportunities for Consumer Engagement and Activations
15
 Sampling and Merchandising Opportunities
 Sweepstakes and Cont...
“The New York Festival of Light is Everything you Imagined!”
16
Read What All The Media Buzz Is About!
“Festival of Light ...
From Lyon, France to Berlin’s Brandenburg Gate to the Australia’s Sidney Opera House,
Festival of Lights play a starring r...
18
To learn more about creating
customized signature partnerships
contact:
partnerships@nyfol.org
The New York Festival of...
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NYFOL 2015 Overview Presentation

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The New York Festival of Light Organization (NYFOL) is a non-profit art group whose vision is to create and provide a unique and delightful experience for residents and tourists; enhancing NYC’s architecture through interactive, static and projected lighting installations.

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NYFOL 2015 Overview Presentation

  1. 1. DUMBO, BROOKLYN, NYC NOVEMBER 2015 2015 OVERVIEW PRESENTATION 1 The following content belongs exclusively to the New York Festival of Light Organization ©2015 BROOKLYN, NEW YORK CITY now joins the ranks of major cities such as BERLIN, LONDON, LYON, MONTREAL & SYDNEY that have festivals of light.
  2. 2. 2 The Transformative Power of Art: NYFOL® :: A curated collection of international, national and local Lighting artists The New York Festival of Light® is a non-profit 501 ( C ) (3) arts organization whose mission is to celebrate light in all of its extraordinary incarnations, by creating and providing a unique and delightful experience through interactive, static and projected lighting installations. The New York Festival of Light® – NYFOL®
  3. 3. Hailed as a fusion of light, sound, and movement, the overall event ambiance is designed, curated and interpreted by the most exciting artists, dancers, designers, musicians, videographers, and technologists working in the medium. 3 The 2nd Annual New York Festival of Light® - NYFOL® Dumbo, Brooklyn, Nov. 2015 FREE AND OPEN TO THE PUBLIC IN PARTNERSHIP WITH
  4. 4. A World-Class Destination for Public Art 4 The New York Festival of Light® in Dumbo, Brooklyn encourages lighting designers from around the globe to explore the promise and possibilities for light in the public realm, showcasing the nature of light as a dramatic, kinetic form of artistic expression, on and around a community’s architecture. The Festival’s Call For Entries Receives Applications From All Over The Globe.
  5. 5. 5 Home of the New York Festival of Light® DUMBO - Down Under the Manhattan Bridge Overpass Special Thanks To: Special Thanks To: Manhattan Brooklyn
  6. 6. Home of the New York Festival of Light® DUMBO - Down Under the Manhattan Bridge Overpass SITE FOUR Brooklyn Bridge Park 6 2014 Festival Footprint 2015 Festival Expansion Opportunities SITE TWOSITE THREE East River Cove SITE ONE Archway, Triangle, Anchorage Place COMMUNITY PARTNERS
  7. 7. 2014
  8. 8. 8 2014
  9. 9. 9 NYFOL® creates experiences that will resonate long after the event is over. The Role of Light as a Medium of Communication Between Architecture, Culture and People. As light creates a wondrous transformation of architecture, expanding spaces and creating volumes, the power of light to transform its surroundings to enrich the human experience is unmistakable.
  10. 10. 10 The Transformative Power of Art: NYFOL® :: A curated collection of international, national and local Lighting artists A larger footprint expands the Festival , showcasing a wider variety of Artists, while accommodating more attendees. Examples of Future Water Projection installations with Additional Artists Funding Support
  11. 11. 11 The Transformative Power of Art: NYFOL® :: A curated collection of international, national and local Lighting artists Examples of Future Interactive, Immersive Installations with Additional Artist Funding Support
  12. 12. 12 A strategic corporate partnership with the New York Festival of Light® can serve as a powerful marketing tool and unique way in which to stand out from the clutter of conventional media placements. A customized Premiere or Signature presence can leave consumers with more than an impression – it affords them a “money can’t buy” experience they’ll always remember. Meeting Your Marketing Goals
  13. 13. Audience Reach The New York Festival of Light® is a great way to access a sophisticated, high-value audience whose interests include a signature mix of culture and art, fashion and design, science and technology, and who are seeking a deeper engagement with companies with whom they spend time with. Access to educated, media savvy early adopters with a passion for technology, Pop culture, design and the latest trends. 13
  14. 14. Let Your Brand Be Part of The Electricity! The second annual New York Festival of Light® is seeking alignment with an intimate community of Brands who share the values of creativity and experimentation. Align your brand with distinctive, high-profile programming and special events that garner outstanding media attention.  An association with the first, true discovery zone of independent national and international Lighting Artists, Designers and Creatives  Access to an audience of influential culture drivers  Ability to showcase “good corporate citizenship” through our organization’s mission and values  Potential to stimulate sales through one-on-one attendee engagement  Opportunity to entertain valuable clients with VIP hospitality 14
  15. 15. Opportunities for Consumer Engagement and Activations 15  Sampling and Merchandising Opportunities  Sweepstakes and Contesting Availability Capture Attendee Information  VIP Hospitality Areas  Step & Repeat  Advertising & Promotion  Branded Installations  Branded Installations
  16. 16. “The New York Festival of Light is Everything you Imagined!” 16 Read What All The Media Buzz Is About! “Festival of Light turns DUMBO into a magical scene” “Four Dazzling Art Installations from the New York Festival of Light” “Artists Light Up Manhattan Bridge Anchorage” “DUMBO transforms into a glow in the dark fantasyland for the city’s first ever Festival of Lights. ” “New York now joins the ranks of major cities such as Berlin, London, Lyon, Montreal, and Sydney that have festivals of light. The festival is free and open to the public.” “Anyone who enjoys strange and beautiful lighting (read: anyone with an Instagram account) will want to make the trip to the archway.”
  17. 17. From Lyon, France to Berlin’s Brandenburg Gate to the Australia’s Sidney Opera House, Festival of Lights play a starring role in holidays around the world, brightening skies, spirits – and travel itineraries – alike. Light symbolizes various beliefs and emotions across different cultures. Many cities have turned these traditional practices into major tourist events with light installations by global artists across the city. A Bright Spot for Tourism Bookings and Economic Impact 17 Brooklyn, New York now joins the ranks of major cities such as Berlin, London, Lyon, Montreal and Sydney that have Festivals of Light!
  18. 18. 18 To learn more about creating customized signature partnerships contact: partnerships@nyfol.org The New York Festival of Light® is a 501 (c)(3) non-profit arts organization whose mission is to celebrate light in all of its extraordinary incarnations, by creating and providing a unique and delightful experience through interactive, static and projected lighting installations. The following content belongs exclusively to the New York Festival of Light Organization ©2015

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