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Startup Team Development

for the Startup America Learning Series
Intro: Founder Training Center

• The Founder Training Center helps emerging entrepreneurs and business
  owners exceed the $100K and $1MM revenue milestones through
  engaging, interactive learning experiences that sharpen business skills.



• Founders at our regional incubator, Portland Ten, have generated over
  $20MM in revenues and funding in the past 2-3 years.



• Alumni companies of Founder Training Center’s Marathon and Sprint
  programs include ShopIgniter, Night & Day Studios, The Good, Plexus
  Engine, Alma Chocolate, Bunk Sandwiches, Taplister, and many more.
Intro: Carolynn Duncan
• Carolynn Duncan is an expert in startup management; the CEO of Founder
  Training Center and founder of Portland Ten, a regional incubator in the
  Northwest whose alumni have generated more than $20MM in revenue
  and funding in the prior 2-3 years.

• Prior experience at a venture capital fund (Epic Ventures), entrepreneur
  centers (Eastern Idaho Entrepreneurial Center), seed fund (Provo Labs),
  speedpitching events (FundingUniverse), micro-incubator (Hundred Dollar
  Business), and as a team member of tech startups (TagJungle).

• Carolynn is also the founder of Social Venture Society, a private forum
  which explores social venture capital and impact investing, and is in the
  process of developing a social venture fund. She also works with at-risk
  youth as a Big Sister for Big Brothers Big Sisters.
Today’s Webinar
            Startup Team Development

• Why the team is so critical

• Review 3 key roles: management, staff, advisory

• Overview communication & documentation

• Discuss simple tactics for team management
It’s All About The Team


“The team is 70% of why a venture
  capital deal does, or does not,
             happen.”

-Bob Pothier, venture partner at EPIC
              Ventures
Roles
 Advisors




Management




   Staff
The Ideal Team
         Advisory




       Management




  Employees/Staff/Contract
The Ideal Team

 Industry      Strategy/Experience   Money/Rolodex




 Product             CEO               VP Biz DEv




Developers           Ops              Sales/Mktg


                  Service Prov.
Where Are The Gaps on Your Team?

 Industry    Strategy/Experience   Money/Rolodex




 Product           CEO               VP Biz DEv




Developers         Ops              Sales/Mktg


                Service Prov.
Advisors
Experience
Perspective
Accountability
CEO support/advising
Financial accountability
Connections
Funding/Fundraising
Strategic direction
Management
C-level, “architect”-talent talent in Exec/Biz Dev,
Product, Sales/Marketing, Ops, Finance
Heavyweight contributors
Management experience, industry connections
Able to build a process from the ground floor,
hire additional employees, make improvements
Founder/Founding employee status
Equity compensation
Co-decision makers, rapport, share control
Staff
Employee, “programmer/hacker”-talent in Sales,
Marketing, Product, Operations
Mid-weight contributors
Able to be managed
Some experience, but not expert or highly connected
Able to withstand startup environment, manage risk
Able to follow an already existing process or make small
improvements to an existing one
Employee/contractor status
Cash compensation, standardized schedule/role
Non-decision maker, maintain good employee habits
Communication
Weekly team meetings
Check in calls, emails
Staff mailing list
Addressing challenges specifically and without
delay
Don’t keep bad news to yourself, be proactive
and factual in what is happening
Provide team with frequent updates on strategy
as appropriate
Some Team Mgmt Tactics
• Clarify roles via verbal conversation & written
  documentation
• Identify team needs & meet them consistently
• Establish clear schedules, compensation structure &
  pay dates
• Have a regularly scheduled team meeting/update
• Add to the team’s “morale bank” regularly– team
  parties, 1-on-1 meetings, perks & fun
• Meet 1/x month or 1/x quarter w/ advisors
• Always take the hit first, and address team issues
  privately & specifically when needed
Checking In
• Sound familiar?

• How close is your team to meeting this
  structure?
Recap
                Team Management

• Overviewed basic team architecture

• Gauge gaps on your team

• Review some simple team management tactics

• Next steps: construct a simple org chart with
  basic roles/resp, compensation, team
  management structure
Questions?
Carolynn Duncan
   CEO, Founder Training Center
cduncan@foundertrainingcenter.com

      foundertrainingcenter.com
     twitter.com/foundertraining
slideshare.net/foundertrainingcenter

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Startup Team Development, for the Startup America Learning Series

  • 1. Startup Team Development for the Startup America Learning Series
  • 2. Intro: Founder Training Center • The Founder Training Center helps emerging entrepreneurs and business owners exceed the $100K and $1MM revenue milestones through engaging, interactive learning experiences that sharpen business skills. • Founders at our regional incubator, Portland Ten, have generated over $20MM in revenues and funding in the past 2-3 years. • Alumni companies of Founder Training Center’s Marathon and Sprint programs include ShopIgniter, Night & Day Studios, The Good, Plexus Engine, Alma Chocolate, Bunk Sandwiches, Taplister, and many more.
  • 3. Intro: Carolynn Duncan • Carolynn Duncan is an expert in startup management; the CEO of Founder Training Center and founder of Portland Ten, a regional incubator in the Northwest whose alumni have generated more than $20MM in revenue and funding in the prior 2-3 years. • Prior experience at a venture capital fund (Epic Ventures), entrepreneur centers (Eastern Idaho Entrepreneurial Center), seed fund (Provo Labs), speedpitching events (FundingUniverse), micro-incubator (Hundred Dollar Business), and as a team member of tech startups (TagJungle). • Carolynn is also the founder of Social Venture Society, a private forum which explores social venture capital and impact investing, and is in the process of developing a social venture fund. She also works with at-risk youth as a Big Sister for Big Brothers Big Sisters.
  • 4. Today’s Webinar Startup Team Development • Why the team is so critical • Review 3 key roles: management, staff, advisory • Overview communication & documentation • Discuss simple tactics for team management
  • 5. It’s All About The Team “The team is 70% of why a venture capital deal does, or does not, happen.” -Bob Pothier, venture partner at EPIC Ventures
  • 7. The Ideal Team Advisory Management Employees/Staff/Contract
  • 8. The Ideal Team Industry Strategy/Experience Money/Rolodex Product CEO VP Biz DEv Developers Ops Sales/Mktg Service Prov.
  • 9. Where Are The Gaps on Your Team? Industry Strategy/Experience Money/Rolodex Product CEO VP Biz DEv Developers Ops Sales/Mktg Service Prov.
  • 11. Management C-level, “architect”-talent talent in Exec/Biz Dev, Product, Sales/Marketing, Ops, Finance Heavyweight contributors Management experience, industry connections Able to build a process from the ground floor, hire additional employees, make improvements Founder/Founding employee status Equity compensation Co-decision makers, rapport, share control
  • 12. Staff Employee, “programmer/hacker”-talent in Sales, Marketing, Product, Operations Mid-weight contributors Able to be managed Some experience, but not expert or highly connected Able to withstand startup environment, manage risk Able to follow an already existing process or make small improvements to an existing one Employee/contractor status Cash compensation, standardized schedule/role Non-decision maker, maintain good employee habits
  • 13. Communication Weekly team meetings Check in calls, emails Staff mailing list Addressing challenges specifically and without delay Don’t keep bad news to yourself, be proactive and factual in what is happening Provide team with frequent updates on strategy as appropriate
  • 14. Some Team Mgmt Tactics • Clarify roles via verbal conversation & written documentation • Identify team needs & meet them consistently • Establish clear schedules, compensation structure & pay dates • Have a regularly scheduled team meeting/update • Add to the team’s “morale bank” regularly– team parties, 1-on-1 meetings, perks & fun • Meet 1/x month or 1/x quarter w/ advisors • Always take the hit first, and address team issues privately & specifically when needed
  • 15. Checking In • Sound familiar? • How close is your team to meeting this structure?
  • 16. Recap Team Management • Overviewed basic team architecture • Gauge gaps on your team • Review some simple team management tactics • Next steps: construct a simple org chart with basic roles/resp, compensation, team management structure
  • 18. Carolynn Duncan CEO, Founder Training Center cduncan@foundertrainingcenter.com foundertrainingcenter.com twitter.com/foundertraining slideshare.net/foundertrainingcenter