Your SlideShare is downloading. ×
0
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Smarts for Small Screens

2,120

Published on

How can design help enhance real world experiences? This talk by Sonia Koesterer, points out the impact technology is having on our daily lives, and how, as designers, we can enhance people's …

How can design help enhance real world experiences? This talk by Sonia Koesterer, points out the impact technology is having on our daily lives, and how, as designers, we can enhance people's experiences with our products and services, by taking into consideration the contexts, devices, and activities that play in their lives.
Originally presented at Midwest UX 2013 by @SoniaKoesterer

Published in: Design, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,120
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
63
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Smarts for Small Screens SON I A KOE STER E R sonia.koesterer@fjordnet.com
  • 2. Social Smarts for Small Screens SON I A KOE STER E R sonia.koesterer@fjordnet.com
  • 3. Our devices are a part of us Photo Courtesy of Tony Alter
  • 4. “This is it. This is what matters.” © Apple, Designed by Apple in California campaign
  • 5. The problem is... We are not in control
  • 6. 1 Our devices are making us awkward 2 Our devices are over-sharing 3 Our devices are making us miss out
  • 7. We are not in control... Our devices are making us awkward
  • 8. We are at odds with social etiquette Photo Courtesy of Anil@ochackerz
  • 9. We are addicted to instant content
  • 10. “Absorbed device users oblivious to danger” SF GATE | SEPTEMBER 23, 2013
  • 11. Our relationships are suffering
  • 12. We create games to fix it
  • 13. Design to be... Social
  • 14. Blend in, don’t make people act weird
  • 15. SOCIALLY AWKWARD INTERACTION FREQUENCY Blend in, don’t make people act weird
  • 16. SOCIALLY AWKWARD INTERACTION FREQUENCY
  • 17. SOCIALLY AWKWARD INTERACTION FREQUENCY
  • 18. SOCIALLY AWKWARD INTERACTION FREQUENCY
  • 19. Devices will always redefine our social norms
  • 20. We are not in control... Our devices are over-sharing
  • 21. A story about a friend
  • 22. We broadcast personal information everyday
  • 23. Design to be... Appropriate
  • 24. Be context-aware and predict needs
  • 25. LOCATION RECEPTIVENESS SOCIAL Be context-aware and predict needs
  • 26. LOCATION COMFORT RECEPTIVENESS SOCIAL COMFORT
  • 27. LOCATION COMFORT RECEPTIVENESS SOCIAL COMFORT
  • 28. LOCATION COMFORT RECEPTIVENESS SOCIAL COMFORT
  • 29. Devices won’t get it right every time
  • 30. We are not in control... Our devices are making us miss out
  • 31. We are experiencing life through a filter © Michael Sohn AP
  • 32. We are disrupting our flow
  • 33. Design to... Enhance
  • 34. Improve the primary experience
  • 35. CONTENT FLOW Improve the primary experience
  • 36. CONTENT FLOW
  • 37. Turning off is the easy way out
  • 38. 3 things you can take away
  • 39. Encourage better social behaviors through the device Be appropriate to your user’s current context Enhance rather than distract from the primary activity
  • 40. These 3 elements need to work together
  • 41. DEVICE CONTEXT ACTIVITY
  • 42. DEVICE CONTEXT ACTIVITY
  • 43. DEVICE CONTEXT ACTIVITY
  • 44. DEVICE CONTEXT ACTIVITY
  • 45. This is an opportunity to create social, appropriate, interactions that enhance real world experiences.
  • 46. Let’s give back control
  • 47. Thank you Sonia Koesterer @FJO RD www.fjordnet.com

×