Social Smarts
for Small Screens
SON I A KOE STER E R
sonia.koesterer@fjordnet.com
Social Smarts
for Small Screens
SON I A KOE STER E R
sonia.koesterer@fjordnet.com
Our devices are
a part of us
Photo Courtesy of Tony Alter
“This is it.
This is what
matters.”
© Apple, Designed by Apple in California campaign
The problem is...

We are not
in control
1

Our devices are

making us awkward
2

Our devices are

over-sharing
3

Our devices are

making us miss out
We are not in control...

Our devices
are making us
awkward
We are at odds
with social etiquette
Photo Courtesy of Anil@ochackerz
We are addicted
to instant content
“Absorbed device
users oblivious
to danger”
SF GATE | SEPTEMBER 23, 2013
Our relationships
are suffering
We create games
to fix it
Design to be...

Social
Blend in, don’t make
people act weird
SOCIALLY
AWKWARD

INTERACTION

FREQUENCY

Blend in, don’t make
people act weird
SOCIALLY AWKWARD

INTERACTION

FREQUENCY
SOCIALLY AWKWARD

INTERACTION

FREQUENCY
SOCIALLY AWKWARD

INTERACTION

FREQUENCY
Devices will always
redefine our social
norms
We are not in control...

Our devices are
over-sharing
A story about
a friend
We broadcast personal
information everyday
Design to be...

Appropriate
Be context-aware
and predict needs
LOCATION

RECEPTIVENESS

SOCIAL

Be context-aware
and predict needs
LOCATION COMFORT

RECEPTIVENESS

SOCIAL COMFORT
LOCATION COMFORT

RECEPTIVENESS

SOCIAL COMFORT
LOCATION COMFORT

RECEPTIVENESS

SOCIAL COMFORT
Devices won’t
get it right every time
We are not in control...

Our devices
are making us
miss out
We are experiencing
life through a filter
© Michael Sohn AP
We are disrupting
our flow
Design to...

Enhance
Improve the
primary experience
CONTENT

FLOW

Improve the
primary experience
CONTENT

FLOW
Turning off is the
easy way out
3 things you
can take away
Encourage better social
behaviors through the device
Be appropriate to your user’s
current context
Enhance rather than dis...
These 3 elements
need to work together
DEVICE CONTEXT

ACTIVITY
DEVICE CONTEXT

ACTIVITY
DEVICE CONTEXT

ACTIVITY
DEVICE CONTEXT

ACTIVITY
This is an opportunity
to create social,
appropriate,
interactions that
enhance real world
experiences.
Let’s give
back control
Thank you
Sonia Koesterer
@FJO RD
www.fjordnet.com
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
Social Smarts for Small Screens
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Social Smarts for Small Screens

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How can design help enhance real world experiences? This talk by Sonia Koesterer, points out the impact technology is having on our daily lives, and how, as designers, we can enhance people's experiences with our products and services, by taking into consideration the contexts, devices, and activities that play in their lives.
Originally presented at Midwest UX 2013 by @SoniaKoesterer

Published in: Design, Technology

Social Smarts for Small Screens

  1. 1. Social Smarts for Small Screens SON I A KOE STER E R sonia.koesterer@fjordnet.com
  2. 2. Social Smarts for Small Screens SON I A KOE STER E R sonia.koesterer@fjordnet.com
  3. 3. Our devices are a part of us Photo Courtesy of Tony Alter
  4. 4. “This is it. This is what matters.” © Apple, Designed by Apple in California campaign
  5. 5. The problem is... We are not in control
  6. 6. 1 Our devices are making us awkward 2 Our devices are over-sharing 3 Our devices are making us miss out
  7. 7. We are not in control... Our devices are making us awkward
  8. 8. We are at odds with social etiquette Photo Courtesy of Anil@ochackerz
  9. 9. We are addicted to instant content
  10. 10. “Absorbed device users oblivious to danger” SF GATE | SEPTEMBER 23, 2013
  11. 11. Our relationships are suffering
  12. 12. We create games to fix it
  13. 13. Design to be... Social
  14. 14. Blend in, don’t make people act weird
  15. 15. SOCIALLY AWKWARD INTERACTION FREQUENCY Blend in, don’t make people act weird
  16. 16. SOCIALLY AWKWARD INTERACTION FREQUENCY
  17. 17. SOCIALLY AWKWARD INTERACTION FREQUENCY
  18. 18. SOCIALLY AWKWARD INTERACTION FREQUENCY
  19. 19. Devices will always redefine our social norms
  20. 20. We are not in control... Our devices are over-sharing
  21. 21. A story about a friend
  22. 22. We broadcast personal information everyday
  23. 23. Design to be... Appropriate
  24. 24. Be context-aware and predict needs
  25. 25. LOCATION RECEPTIVENESS SOCIAL Be context-aware and predict needs
  26. 26. LOCATION COMFORT RECEPTIVENESS SOCIAL COMFORT
  27. 27. LOCATION COMFORT RECEPTIVENESS SOCIAL COMFORT
  28. 28. LOCATION COMFORT RECEPTIVENESS SOCIAL COMFORT
  29. 29. Devices won’t get it right every time
  30. 30. We are not in control... Our devices are making us miss out
  31. 31. We are experiencing life through a filter © Michael Sohn AP
  32. 32. We are disrupting our flow
  33. 33. Design to... Enhance
  34. 34. Improve the primary experience
  35. 35. CONTENT FLOW Improve the primary experience
  36. 36. CONTENT FLOW
  37. 37. Turning off is the easy way out
  38. 38. 3 things you can take away
  39. 39. Encourage better social behaviors through the device Be appropriate to your user’s current context Enhance rather than distract from the primary activity
  40. 40. These 3 elements need to work together
  41. 41. DEVICE CONTEXT ACTIVITY
  42. 42. DEVICE CONTEXT ACTIVITY
  43. 43. DEVICE CONTEXT ACTIVITY
  44. 44. DEVICE CONTEXT ACTIVITY
  45. 45. This is an opportunity to create social, appropriate, interactions that enhance real world experiences.
  46. 46. Let’s give back control
  47. 47. Thank you Sonia Koesterer @FJO RD www.fjordnet.com

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