Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support.

4. Photo by Maxwell Hamilton - Creative Commons Attribution License http://www.flickr.com/photos/37413900@N04 Created with Haiku Deck

9. Photo by theanthonyryan - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/71073129@N06 Created with Haiku Deck

16. Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/49968232@N00 Created with Haiku Deck

17. Photo by clickykbd - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/37718677955@N01 Created with Haiku Deck

18. Photo by Robert S. Donovan - Creative Commons Attribution License http://www.flickr.com/photos/10687935@N04 Created with Haiku Deck

19. Photo by Kevin N. Murphy - Creative Commons Attribution License http://www.flickr.com/photos/14404175@N00 Created with Haiku Deck

40. Photo by oooh.oooh - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/24436943@N00 Created with Haiku Deck

50. Photo by KJGarbutt - Creative Commons Attribution License http://www.flickr.com/photos/25187937@N05 Created with Haiku Deck

52. Content types Variations
Static content & layouts • Same content for everyone
• Layout must be crafted for each device
and channel
Responsive Web Design (RWD) • Same content for everyone
• Layouts suit the device being used
• Print, apps or anything non-web is not
handled
Adaptive content • Content contains variations that allow it
to be delivered differently for different
scenarios
• Can be fed into RWD layouts
• Print, apps and other materials can
leverage the same source of content
storage
Dynamic Contextual Personalisation • Content is manipulated to suit the user
context, optimising for both consumers’
goals and the device
Source: Content Marketing Institute 2014

53. Photo by garryknight - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/8176740@N05 Created with Haiku Deck

57. Photo by betta design - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/65768710@N00 Created with Haiku Deck

59. Photo by jnxyz - Creative Commons Attribution License http://www.flickr.com/photos/94338545@N00 Created with Haiku Deck

61. Photo by JD Hancock - Creative Commons Attribution License http://www.flickr.com/photos/83346641@N00 Created with Haiku Deck

62. Photo by geishaboy500 - Creative Commons Attribution License http://www.flickr.com/photos/49503154413@N01 Created with Haiku Deck

64. Photo by David G Murphy - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/23669911@N08 Created with Haiku Deck

65. Photo by Erkka P. - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/13114371@N00 Created with Haiku Deck

67. Photo by Keith Williamson - Creative Commons Attribution License http://www.flickr.com/photos/34673186@N03 Created with Haiku Deck

68. Photo by DanDeChiaro - Creative Commons Attribution License http://www.flickr.com/photos/38497891@N04 Created with Haiku Deck

69. Photo by jeremiah_owyang - Creative Commons Attribution License http://www.flickr.com/photos/28075221@N00 Created with Haiku Deck

70. Photo by Helene Iracane - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/63209721@N05 Created with Haiku Deck

71. Photo by salendron - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8681074@N03 Created with Haiku Deck

72. Photo by foodiesathome.com - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/26147512@N04 Created with Haiku Deck

75. 72% of all internet users are active on SM
89% aged between 18-29 use it
72% aged between 30-49 use it
60% aged between 50-60 use it
43% aged 65+ use it
71% of users access SM from a mobile device

93. Photo by ransomtech - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/10075702@N00 Created with Haiku Deck