The document details the 10dayfest and the collaboration of the Asian Consortium for Social Innovation in Hong Kong, emphasizing humanistic design and knowledge sharing. It outlines Firma's approach to integrating design with social reality through case studies, particularly focusing on interventions with urban farmers in Soweto. The Firma model serves as a meta-framework for human-centered research and education in design practices.

2. The 10DayFest and Asian Consortium for Social Innovation
Hong Kong

11. www.10dayfest.hk

15. Alvin Yip, Director of the Jockey Club Institute for Social Innovation

19. Firma Model poster at the Living Room exhibition

20. asianconsortium.socia.hk/

22. Aging and Well-being
Sustainable City
Social Economy and Entrepreneurship
Resilient Community

27. ASIAN CONSORTIUM 2015, HONG KONG
FIRMA-DESIGN.COM

28. Firma is based on the naturally productive dynamic that
exists between practice, theory and education.
We believe that design is about more than the designed
object and industrial thinking. We feel that design should be
humanistic, not just for end-users, but society at large; that
design, whether we acknowledge it or not, always exists as a
part of social reality.
We also believe that open access and the sharing of
knowledge moves us all forward.

29. Terence Fenn and Jason Hobbs. Directors and founders of Firma.

30. DESIGN
EDUCATION
RESEARCH
PUBLISHING
BUSINESS & PRODUCT
DEVELOPMENT
What we do at Firma:

31. Our network

32. Case study: design intervention with small scale urban farmers in Soweto, Johannesburg

33. Case study: design intervention with small scale urban farmers in Soweto, Johannesburg

34. Case study: design intervention with small scale urban farmers in Soweto, Johannesburg

35. Teaching students of design at the University of Johannesburg

37. Developing a hybrid model for design and development studies

38. The Firma Model
(poster for the Asian Consortium 2015)

39. The Firma Model explained

41. The Model as meta-framework for human centered research, strategy and critique

42. Use of the Model for the small scale urban farmers project

43. Use of the Model for developing a
taxonomy of design practices -
WIP

44. Use of the Model in education

45. Use of the Model in education

46. Use of the Model for self-reflection

47. THE END

51. MAKERBAY

55. www.makerbay.org/

56. XCHANGE: Social Gastronomy at OI!

63. www.lcsd.gov.hk/CE/Museum/APO/en_US/web/apo/extension.html

64. ROOFTOP REPUBLIC AND GREEN COMMON

71. www.rooftoprepublic.com/

72. PMQ

77. www.pmq.org.hk/

79. Thanks
Jason@firma-design.com
www.firma-design.com