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Are Content Strategists the Next Corporate Rock Stars?

by Mark Fidelman on Oct 04, 2010

  • 20,912 views

Content Strategy is a lot like managing a Rock Band. You have the rock stars, the promoters, the fans, and the content (songs, image, branding). This presentation will walk you through the perils of ...

Content Strategy is a lot like managing a Rock Band. You have the rock stars, the promoters, the fans, and the content (songs, image, branding). This presentation will walk you through the perils of bad content, expose you to great content, and answer the question "Are Content Strategists the Next Corporate Rock Stars?"

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http://storify.com 425
http://www.mindtouch.com 300
http://holtz.com 224
http://giveitsomesparkle.wordpress.com 198
http://www.levidepoches.fr 151
http://www.andrewgriffithsblog.com 91
http://wordpress.blackcardmarketinggroup.com 66
http://www.seekomega.com 66
http://www.tinkle.es 46
http://www.brainstorming.fr 37
http://2000goce.blogspot.com 36
http://www.cloudave.com 35
http://mmapp.wordpress.com 33
http://feeds.feedburner.com 27
http://www.scoop.it 26
http://paris20.psst.pro 21
http://www.slidescene.com 19
http://victorvillaza.blogspot.com 17
http://www.29stories.com 17
http://nakedtokyo.typepad.com 15
http://www.perfectlysocial.com 13
http://levidepoches.blogs.com 11
http://minicink.tumblr.com 10
http://marcbreidbach.posterous.com 8
http://aulavirtual2.educa.madrid.org 6
http://mrsocial1.blogspot.com 6
http://educacionyrockandroll.blogspot.com 4
http://videpedro.blogspot.com 4
http://divagationsonline.tumblr.com 4
http://moondaesa.tistory.com 3
http://marisa-educacionartistica.blogspot.com 3
http://social-media-material.posterous.com 3
http://victorvillaza.blogspot.com.es 2
http://www.sfwrite.com 2
http://strumbox.com 2
http://localhost:8080 2
https://twitter.com 2
http://safe.tumblr.com 2
http://www.beecoswebengine.org 2
http://ssportal-dev 2
http://www.thelisteningpage.com.au 2
http://2000goce.blogspot.com.es 1
http://www.sundoginteractive.com 1
http://static.slidesharecdn.com 1
http://192.168.11.13 1
http://www.2000goce.blogspot.com 1
http://a0.twimg.com 1
http://www.levidepoches.blogs.com 1
https://team.theflowr.com 1
http://devblog.mindtouch.com 1

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Are Content Strategists the Next Corporate Rock Stars? — Presentation Transcript