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Are Content Strategists the Next Corporate Rock Stars?

by General Manager Americas at Evolve! Inc / Forbes.com on Oct 04, 2010

  • 26,372 views

Content Strategy is a lot like managing a Rock Band. You have the rock stars, the promoters, the fans, and the content (songs, image, branding). This presentation will walk you through the perils of ...

Content Strategy is a lot like managing a Rock Band. You have the rock stars, the promoters, the fans, and the content (songs, image, branding). This presentation will walk you through the perils of bad content, expose you to great content, and answer the question "Are Content Strategists the Next Corporate Rock Stars?"

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http://www.appm.pt 547
http://storify.com 464
http://www.mindtouch.com 320
http://giveitsomesparkle.wordpress.com 231
http://www.levidepoches.fr 230
http://holtz.com 224
http://wordpress.blackcardmarketinggroup.com 113
http://www.andrewgriffithsblog.com 109
http://www.tinkle.es 94
http://lucianoramirez888.blogspot.com.ar 74
http://www.seekomega.com 69
http://mmapp.wordpress.com 59
http://www.brainstorming.fr 38
http://www.cloudave.com 37
http://2000goce.blogspot.com 36
http://levidepoches.blogs.com 33
http://www.scoop.it 31
http://feeds.feedburner.com 27
http://jhva2.blogspot.com 23
http://paris20.psst.pro 21
http://www.slidescene.com 19
http://victorvillaza.blogspot.com 17
http://www.29stories.com 17
http://www.linkedin.com 17
http://jabes777.blogspot.com 16
http://nakedtokyo.typepad.com 15
http://marcbreidbach.posterous.com 14
http://blog.espol.edu.ec 13
http://www.opennetworksinstitute.org 13
http://www.perfectlysocial.com 13
http://lucianoramirez888.blogspot.com 13
http://www.wisdomnetworks.im 12
http://www.lucianoramirez888.blogspot.com.ar 11
http://rockerrolla.blogspot.com 10
http://minicink.tumblr.com 10
http://aulavirtual2.educa.madrid.org 6
http://mrsocial1.blogspot.com 6
http://2000goce.blogspot.com.es 6
http://moondaesa.tistory.com 6
http://educacionyrockandroll.blogspot.com 4
https://www.linkedin.com 4
http://videpedro.blogspot.com 4
http://divagationsonline.tumblr.com 4
http://victorvillaza.blogspot.com.es 4
http://social-media-material.posterous.com 3
http://marisa-educacionartistica.blogspot.com 3
http://localhost:8080 2
http://www.blogger.com 2
http://safe.tumblr.com 2
http://ssportal-dev 2
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Are Content Strategists the Next Corporate Rock Stars? Are Content Strategists the Next Corporate Rock Stars? Presentation Transcript