Are Content Strategists the Next Corporate Rock Stars?

by Mark Fidelman on Oct 04, 2010

20,912 views

Content Strategy is a lot like managing a Rock Band. You have the rock stars, the promoters, the fans, and the content (songs, image, branding). This presentation will walk you through the perils of bad content, expose you to great content, and answer the question "Are Content Strategists the Next Corporate Rock Stars?"

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http://storify.com	425
http://www.mindtouch.com	300
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http://giveitsomesparkle.wordpress.com	198
http://www.levidepoches.fr	151
http://www.andrewgriffithsblog.com	91
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http://www.brainstorming.fr	37
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http://feeds.feedburner.com	27
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http://victorvillaza.blogspot.com	17
http://www.29stories.com	17
http://nakedtokyo.typepad.com	15
http://www.perfectlysocial.com	13
http://levidepoches.blogs.com	11
http://minicink.tumblr.com	10
http://marcbreidbach.posterous.com	8
http://aulavirtual2.educa.madrid.org	6
http://mrsocial1.blogspot.com	6
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http://divagationsonline.tumblr.com	4
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http://victorvillaza.blogspot.com.es	2
http://www.sfwrite.com	2
http://strumbox.com	2
http://localhost:8080	2
https://twitter.com	2
http://safe.tumblr.com	2
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http://ssportal-dev	2
http://www.thelisteningpage.com.au	2
http://2000goce.blogspot.com.es	1
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Are Content Strategists the Next Corporate Rock Stars? — Presentation Transcript

What is Broken Great Corporate Content Text Encore Q&A Content Content Rockstars Strategy?

What is Broken Great Corporate Content Encore Q&A Content Content Rockstars Strategy?

Sun Microsystems Site

? • AMAZON DIAPERS USE CASE

? • AMAZON DIAPERS USE CASE ?

What is Broken Great Corporate Content Encore Q&A Content Content Rockstars Strategy?

What is Broken Great Corporate Content Encore Q&A Content Content Rockstar Rockstars Strategy?

What is Broken Great Corporate Content Encore Q&A Content Content Rockstars Strategy?

Slide Sources Notes 1 http://johnnyslowhand.deviantart.com/art/Rolling-Stones-Wallpaper-109005342 3 http://www.fonditos.com/wallpapers/1024x768/05101.jpg 11 http://4.bp.blogspot.com/_ptKmJ1XAt4c/S16iyt999tI/AAAAAAAAAWo/aeO0cU1tR7I/s1 600-h/andrew-oldham.jpg 15 http://www.britannica.com/EBchecked/topic-art/507167/100189/Mick-Jagger-Ron- Wood-and-Keith-Richards-of-the-Rolling 19 http://i.dailymail.co.uk/i/pix/2008/12/12/article-0-02C932B4000005DC- 89_468x379.jpg 20 http://www.flickr.com/photos/matthewfield/2306001896/sizes/l/ 35 http://www.flickr.com/photos/cynergy/2607120416/ 48 http://www.flickr.com/photos/sparadrap/800184934/sizes/l/ 51 http://www.flickr.com/photos/mu_ground/2441781874/sizes/z/in/photostream/ 61 http://www.MindTouch.com powered site (November 2010)

Virtual Assistant Inc. at Virtual Assistant Inc. Some great stuff here. You rock it Mark, thanks for the share. 1 year ago

Are you sure you want to Yes No

elva22009 TurboFire is a High Intensity Interval Training or 'H.I.I.T' dedicated to get people in the best shape of there life in just 12 short weeks.The best way to lose weight is to be active and follow a healthy regime. No crash diet will help you lose weight or maintain it that way. Turbo Fire workout will help you realize it. Turbo Fire sale! 1 year ago

Bronson Harrington , Self employed consultant, Zentrepreneur at BronsonHarrington.com, SEOwushu.com, ZenProfits.com Nice presentation. Content is more important than ever... a lot of folks are putting out content, unfortunately most of it is crap! 1 year ago

Mark Fidelman , General Manager Americas at harmon.ie / Forbes.com Esteban, yes the fonts don't show well unless you download the presentation and view it with Adobe Reader. 1 year ago

Esteban Trigos , Research & Marketing Innovation at DoubleYou Mark,

I have downloaded you presentation, but I get some problems to visualizate the fonts. I have tested on Preview and PDFpen on my Mac (10.6.4).

Thank you for your support.

Best, 1 year ago

Arnold Wytenburg , entrepreneur, investor, and business advisor at Nuvisto Inc. Content strategy is the new rock and roll! Superb. 1 year ago

Mark Fidelman , General Manager Americas at harmon.ie / Forbes.com Thanks Armando and Supavadee. I appreciate the support. 1 year ago

Armando Liussi Depaoli , Creative Director & Partner at 2shareworld Brilliant. Breaks walls like a rolling stone :-) 1 year ago

Supavadee Tantiyanon , Regional Consultant Asia Pacific at OgilvyOne clear and provocative presentation. 1 year ago

Mark Fidelman , General Manager Americas at harmon.ie / Forbes.com Ah Shucks Susan. Thanks for the pick me up :-) 1 year ago

Are Content Strategists the Next Corporate Rock Stars?

by Mark Fidelman on Oct 04, 2010

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Are Content Strategists the Next Corporate Rock Stars? — Presentation Transcript