What is
            Broken     Great    Corporate
 Content
   Text                                     Encore   Q&A
      ...
What is
            Broken     Great    Corporate
 Content                                    Encore   Q&A
            Con...
Sun Microsystems Site
?
?
?
• AMAZON DIAPERS USE CASE
?
• AMAZON DIAPERS USE CASE
                            ?
What is
            Broken     Great    Corporate
 Content                                    Encore   Q&A
            Con...
!
What is
            Broken     Great    Corporate
 Content                                    Encore   Q&A
            Con...
85
What is
            Broken     Great    Corporate
 Content                                    Encore   Q&A
            Con...
Slide   Sources                                                                        Notes
1       http://johnnyslowhand...
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
Are Content Strategists the Next Corporate Rock Stars?
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Are Content Strategists the Next Corporate Rock Stars?

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Content Strategy is a lot like managing a Rock Band. You have the rock stars, the promoters, the fans, and the content (songs, image, branding). This presentation will walk you through the perils of bad content, expose you to great content, and answer the question "Are Content Strategists the Next Corporate Rock Stars?"

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Are Content Strategists the Next Corporate Rock Stars?

  1. 1. What is Broken Great Corporate Content Text Encore Q&A Content Content Rockstars Strategy?
  2. 2. What is Broken Great Corporate Content Encore Q&A Content Content Rockstars Strategy?
  3. 3. Sun Microsystems Site
  4. 4. ?
  5. 5. ?
  6. 6. ? • AMAZON DIAPERS USE CASE
  7. 7. ? • AMAZON DIAPERS USE CASE ?
  8. 8. What is Broken Great Corporate Content Encore Q&A Content Content Rockstars Strategy?
  9. 9. !
  10. 10. What is Broken Great Corporate Content Encore Q&A Content Content Rockstar Rockstars Strategy?
  11. 11. 85
  12. 12. What is Broken Great Corporate Content Encore Q&A Content Content Rockstars Strategy?
  13. 13. Slide Sources Notes 1 http://johnnyslowhand.deviantart.com/art/Rolling-Stones-Wallpaper-109005342 3 http://www.fonditos.com/wallpapers/1024x768/05101.jpg 11 http://4.bp.blogspot.com/_ptKmJ1XAt4c/S16iyt999tI/AAAAAAAAAWo/aeO0cU1tR7I/s1 600-h/andrew-oldham.jpg 15 http://www.britannica.com/EBchecked/topic-art/507167/100189/Mick-Jagger-Ron- Wood-and-Keith-Richards-of-the-Rolling 19 http://i.dailymail.co.uk/i/pix/2008/12/12/article-0-02C932B4000005DC- 89_468x379.jpg 20 http://www.flickr.com/photos/matthewfield/2306001896/sizes/l/ 35 http://www.flickr.com/photos/cynergy/2607120416/ 48 http://www.flickr.com/photos/sparadrap/800184934/sizes/l/ 51 http://www.flickr.com/photos/mu_ground/2441781874/sizes/z/in/photostream/ 61 http://www.MindTouch.com powered site (November 2010)

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