2008 Tribalization Of Business Study Quantitative

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3 comments

+ michelegoetz 4 months ago
I find it interesting that those that focus on social media are the very large and the very small. Also, why the small involvement/management with sales? It seems that they already have relationships to help drive participation, guide members to content, and fill the gap on constant touch. This should be a marketing AND sales driven effort.
http://brain-vibe.com
+ Geoffroi Garon 10 months ago
Very nice job ! :-)
+ Marco Derksen 11 months ago
Thx!

For Dutch readers, I've also posted about this research on:

http://www.marketingfacts.nl/berichten/20080721_waarom_de...

Badar Khushnood, Web 2.0 & Internet Marketing Consultant at Consultant, favorited this 1 month ago
botev favorited this 2 months ago
Tags e.g: tech palo alto
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MAPTeam favorited this 3 months ago
Tags socialmedia business. tribalization
Lara Kretler, AVP and social media lead at Fahlgren Mortine PR, favorited this 3 months ago
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gtherrien favorited this 4 months ago
Tags communities
Gaurav Mishra, Yahoo! Fellow at Georgetown/ Social Media Enthusiast/ The Marketer Who Went Off Consumption at Georgetown University, favorited this 5 months ago
Tags socialmedia social_media social-media
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Tags web20 dm community
Stacy Lukas, self employed consultant at TDR Communications, LLC, favorited this 8 months ago
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overlobe favorited this 9 months ago
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Rob Van alphen, Social media enthusiast at Social media universe, favorited this 10 months ago
Geoffroi Garon, eLearning consultant at Société GRICS, favorited this 10 months ago
Tags community social network

2008 TRIBALIZATION OF BUSINESS STUDY How to Achieve Transformational Change through Communities and Social Networks – Results of the Quantitative Survey – (7/15/08)
A STUDY PRODUCED BY: Deloitte (www.deloitte.com) Beeline Labs (www.beelinelabs.com) Society for New Communications Research (www.sncr.org) 2
THE FINDINGS IN THIS PRESENTATION ARE BASED ON SURVEYS OF OVER 140 COMPANY OFFICIALS WHO ACTIVELY USE COMMUNITIES THE RESULTS IN THIS PRESENTATION ARE THE RESULTS FROM THE QUANTITATIVE PORTION OF SURVEY 3
What is the purpose of your online community? 45% 40% 35% 30% 25% 20% 15% 10% 5%