2008 Tribalization Of Business Study Quantitative

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3 comments

+ michelegoetz 9 months ago
I find it interesting that those that focus on social media are the very large and the very small. Also, why the small involvement/management with sales? It seems that they already have relationships to help drive participation, guide members to content, and fill the gap on constant touch. This should be a marketing AND sales driven effort.
http://brain-vibe.com
+ Geoffroi Garon 2 years ago
Very nice job ! :-)
+ Marco Derksen 2 years ago
Thx!

For Dutch readers, I’ve also posted about this research on:

http://www.marketingfacts.nl/berichten/20080721_waarom_de_meeste_online_communities_falen/

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2008 TRIBALIZATION OF BUSINESS STUDY How to Achieve Transformational Change through Communities and Social Networks – Results of the Quantitative Survey – (7/15/08)
A STUDY PRODUCED BY: Deloitte (www.deloitte.com) Beeline Labs (www.beelinelabs.com) Society for New Communications Research (www.sncr.org) 2
THE FINDINGS IN THIS PRESENTATION ARE BASED ON SURVEYS OF OVER 140 COMPANY OFFICIALS WHO ACTIVELY USE COMMUNITIES THE RESULTS IN THIS PRESENTATION ARE THE RESULTS FROM THE QUANTITATIVE PORTION OF SURVEY 3