2008 Tribalization Of Business Study Quantitative

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3 comments

+ michelegoetz 8 months ago
I find it interesting that those that focus on social media are the very large and the very small. Also, why the small involvement/management with sales? It seems that they already have relationships to help drive participation, guide members to content, and fill the gap on constant touch. This should be a marketing AND sales driven effort.
http://brain-vibe.com
+ Geoffroi Garon 2 years ago
Very nice job ! :-)
+ Marco Derksen 2 years ago
Thx!

For Dutch readers, I’ve also posted about this research on:

http://www.marketingfacts.nl/berichten/20080721_waarom_de_meeste_online_communities_falen/

Camilete favorited this 1 month ago
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Badar Khushnood, Google Pakistan Country Consultant at Google Inc., favorited this 5 months ago
botev favorited this 6 months ago
Tags e.g: tech palo alto
fireball60004 favorited this 6 months ago
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MAPTeam favorited this 7 months ago
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Lara Kretler, AVP and social media lead at Fahlgren Mortine PR, favorited this 8 months ago
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gtherrien favorited this 9 months ago
Tags communities
Gaurav Mishra, CEO at 20:20 Social, favorited this 9 months ago
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Stacy Lukasavitz, Interactive Marketing Coordinator/ PR/SM Strategist at Detroit Regional Chamber / TDR Communications, LLC, favorited this 2 years ago
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Jeremy Yuille, Designer, Educator at RMIT University, ACID, IxDA, favorited this 2 years ago
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Rob van Alphen, Consultant at LBi, favorited this 2 years ago

2008 TRIBALIZATION OF BUSINESS STUDY How to Achieve Transformational Change through Communities and Social Networks – Results of the Quantitative Survey – (7/15/08)
A STUDY PRODUCED BY: Deloitte (www.deloitte.com) Beeline Labs (www.beelinelabs.com) Society for New Communications Research (www.sncr.org) 2
THE FINDINGS IN THIS PRESENTATION ARE BASED ON SURVEYS OF OVER 140 COMPANY OFFICIALS WHO ACTIVELY USE COMMUNITIES THE RESULTS IN THIS PRESENTATION ARE THE RESULTS FROM THE QUANTITATIVE PORTION OF SURVEY 3