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Consumer Brand Relationships Association
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Latest Most Popular

Brand love anchors: how do brand love and product love articulate?

9 years ago • 1018 Views

The effects of contextual motivations on the Consumer-Brand Relationship

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Football consumers and their football club brand: more than a wedding

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Social Consumption Theory: Are Consumer-Brand Relationships Directly Motivated by Social Needs

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Generating brand culture in online brand communities

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Where are we going with this… relationship?

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Interpersonal Primacy and Templates in Consumer-Brand Relationships

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THE BUILDING BLOCKS OF SOCIAL BRANDS

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Consumer-Brand Linkage in the Digital World: The New Age of Influence

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Brand Communities Through Online Interaction: The Case Of Social Media

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How employee brand relationships and employee relationship co-exist

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Building green brands

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Building Celebrity Brands: Understanding Consumer Responses to Endorser Failures

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Passion for the Brand and Consumer Brand Relationships

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Consumer brand relationships in the real world

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The influence of warmth and competence

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Social perception of brands using the stereotype

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The hubristic brand transgressing brand values in consumer brand

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DO AGREEABLE/PLEASANT BRANDS GENERATE MORE LOVE AND AFFECTIVE COMMITMENT? A STUDY ON SEVEN GLOBAL BRANDS

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