CBR Conference
63 SlideShares 53 Followers 15 Followings
Personal Information
Occupation
Consumer Brand Relationships Association
Website
www.consumer-brand-relationships.org
Tags
brand relationships consumer brand relationships medical tourism medical tourism index mti con brand product category cbr
See more
  • Documents
  • Infographics
Latest Most Popular

Brand Love is in the Heart Physiological Responding to Advertised Brands

9 years ago • 796 Views

How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company

9 years ago • 942 Views

Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry

9 years ago • 557 Views

CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITTED RELATIONSHIPS FOR LIFE

9 years ago • 1046 Views

What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize

9 years ago • 944 Views

The Effect of Viewing Posts in Online Brand Communities

9 years ago • 517 Views

The process of customer engagement within hedonic and utilitarian services

9 years ago • 1260 Views

Challenging Brand Preference - A Triangulation Study

9 years ago • 461 Views

The catalyst effect of Social Media in crisis communication management in the context of brand reputation threats

9 years ago • 2515 Views

Brand Relationship Quality and the implications for loyalty

9 years ago • 1046 Views

The business case for Consumer Brand Relationships

9 years ago • 536 Views

Warmth and competence as drivers of alumni loyalty and giving in higher education

9 years ago • 617 Views

The role of brands when children share snack time with peers

9 years ago • 438 Views

Brand Authenticity

9 years ago • 2673 Views

Brand Authenticity in Healthcare

9 years ago • 613 Views

Brand Wars: Consumer Brand Engagement as client-agency battlefield

9 years ago • 540 Views

The role of product category for brand relationships

9 years ago • 1863 Views

Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communication

9 years ago • 432 Views

Market orientation, relationship marketing and brand equity. The study of independent automobile dealers in Malaysia

9 years ago • 1056 Views

A grounded theory approach to investigate consumer-brand relationships in India

9 years ago • 638 Views