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ONLINE ASSIGNMENT 
TECHNO-PEDEGOGIC CONTENT 
KNOWLEDGE ANALYSIS IN 
COMMERCE EDUCATION 
SUBMITTEDBY 
FATHIMA NAZRIN .N 
B.ED COMMERCE 
BNVCTE THIRUVALLAM
[2] 
ONLINE ASSIGNMENT 
T ECHNO PEDAGOGI C ANALY SI S I N COMMERCE EDUCAT I ON 
INTRODUCTION 
Education is developing inherent abilities and power of students. It is the process by 
which society deliberately transmits its accumulated knowledge, skill and values 
from one generation to another. Education in the largest sense is any act or 
experience that has a formative effect on the mind, character or physical ability of 
an individual. 
Commerce 
Commerce is the exchange of items of value between Persons or Companies. Any 
exchange of money for a product, service or information is considered a deal of 
Commerce. The Internet and an efficient postal system have made International 
Commerce convenient for Business as well as individuals. 
Importance of COMMERCE EDUCATION 
The growing phenomenon of globalization, liberalization and privatization has been 
influencing the Commerce education. The technological revolution has further 
provided new dimensions’ E-banking, E-marketing, E-commerce, E-finance, E-investment 
paper less trading and governance has been gaining importance of all 
over the world. At the same time, the outsourcing business, call Centre, small 
business operation, IT based services etc. are expanding very fast. These 
developments demands paradigm shift in teaching and learning process. The new 
skills and training are required to cope up with these changes. The technological 
advances must be integrated into the basic fabric of Commerce education. 
OBJECT I VES OF COMMERCE EDUCAT I ON 
1.To expose themselves to and to interact with the real life situation and in the 
process to assist the society 
2.To have practical orientation of class room instruction. Thus, this scheme is 
expected to helping learning while working and earning while learning. 
3.The education system is developing very fast both qualitatively and quantitatively.
[3] 
4.Imparting knowledge in the field of Commerce and Industry. 
5.Developing skills in commercial operations and inculcating proper vocational 
interest, attitudes and values. 
PEDAGOGIC ANALYSIS 
Pedagogical Analysis is the science of teaching is a master plan that includes a 
details of what is to be done by a teacher, the instructional strategies, instructional 
equipments and the cardinal objectives of instruction. Depending on what can 
actually learn and what are the expectation sets for learners of a particular stage of 
development, specific instructional objectives are determined and appropriate set of 
activities provided. The teacher decides instructional objectives, equipments and 
strategies with every aspect of learning conditions to be created. Favorable 
conditions for positive learning cell for knowledge of various factors operating in 
different conditions. Pedagogical analysis is appropriate objectives and strategies in 
various instructional situations and cases the level of actual earning at the end. A 
comprehensive vision of required tasks, strategies for realization of specific goals 
facilitates effective teaching. So, pedagogical analysis offers enormous potential for 
improving the delivery of information in al form of education. It involves various 
logical steps to arrive at logical inference. It also helps the students to understand 
concepts, principles or phenomena. Again, the learning environment created 
accordingly, enables to- 1. Relate individual fragment of knowledge to real experience 
in life and work. 2. Develop skills and relate facts as a part of a larger organized 
completely. Realization of specific goals ,facilitated by a detailed planning result in 
effective teaching. 
Pedagogical practice promotes the wellbeing of students, teachers and the school 
community - it improves students' and teachers' confidence and contributes to their 
sense of purpose for being at school; it builds community confidence in the quality of 
learning and teaching in the school. 
Pedagogical Analysis and Effective Teaching 
In its simple meaning the term pedagogical analysis (a composition of two words 
pedagogy and analysis) stands for a type of analysis based on pedagogy. For its further 
understanding let us now try to be acquainted with the term analysis and pedagogy 
Analysis as a term stands for a process of breaking or separating a thing into its smaller 
parts, elements or constituents. We break a teaching unit into its constituents –subunit, 
topics or single concepts etc. through the process of unit analysis. In addition, we can 
break the contents of the prescribed course in a subject into its various constituents – 
major and minor sections, sub-sections, units and sub-units, major concept and minor 
concepts, topics etc by carrying out a process of content analysis.
[4] 
Steps of Pedagogical analysis 
Step-1 : Divided the contents of the selected unit into suitable sub-units and arrange 
the selected sub-units in to a number of required periods. 
Step-2 : Briefly write the essence of the content of the selected sub-unit 
Step-3 : Write appropriate previous knowledge required for the sub-unit. 
Step-4 : Write appropriate instructional objectives to be selected for the sub-unit. 
Step-5 : Select appropriate teaching strategies for the sub-unit according to the 
following instructions 
I. Write the name of the methods applied. 
I. Mention the teaching aids required. 
I. Briefly illustrate the necessary demonstration and/or experimentation required. 
IV. Mention the necessary board work required. 
V. Write probing questions related to the sub-unit and provide appropriate answers 
for them. 
VI. Prepare a work sheet for the sub unit. 
Step-6 : Give suitable examples/illustration/analogies for the sub-unit. 
Step-7 : Prepare a table of specification for the sub-unit. 
TECHNOLOGY 
Technology means the branch of knowledge that deals with the 
creation and use of technical means and their interrelation with life, society, and the 
environment, drawing upon such subjects as industrial arts, engineering, 
applied science, and pure science.
[5] 
ADVANTAGES OF TECHNOLOGY 
Te chno -Pedagogy 
Technology is a broad and constantly changing skill-set required of faculty, and selecting the appropriate 
techno-pedagogical strategies to effectively engage students in the content is a separate skill-set. Media literacy 
influences student development, and developing a critical analysis of media consumption is an important skill 
for students. In understanding how technology and media intersect with learning, consider the compatibility 
between theories of technology and education, and how that relates to your content. 
Here is a need for faculty, as well as the institutional level, to identify and articulate the occupational realities 
when technology and competencies intersect, while understanding and communicating how technological 
resources and strategies can engage students and enhance student learning. The Technological Pedagogical 
Content Knowledge is a collaboratively developed framework of scholars and researchers seeking to 
conceptualize and clarify the competencies that evolve from the intersection between pedagogy and technology.
[6] 
Investments in new and interactive technologies in education require both the technical and pedagogical skills to 
use them. According to the National Educational Technology Standards, faculty should be competent in 
designing digital assessments, modeling digital work creatively, promoting digital citizenry, as well as inspiring 
student LEARNING 
T e c hno - Pe dagogic al c onte nt Knowle dge Analysis 
TPK analysis is an understanding of how teaching and learning can change when 
particular technologies are used in particular ways. This includes knowing the 
pedagogical affordances and constraints of a range of technological tools as they 
relate to disciplinarily and developmentally appropriate pedagogical designs and 
strategies. To build TPK analysis a deeper understanding of the constraints and 
affordances of technologies and the disciplinary contexts within which they function 
is needed. For example, in commerce classrooms we consider how whiteboards 
may be used. Because a whiteboard is typically immobile, visible to many, and 
easily editable, its uses in classrooms are presupposed. Thus, the whiteboard is usually 
placed at the front of the classroom and is controlled by the teacher. This location 
imposes a particular physical order in the classroom by determining the placement 
of tables and chairs and framing the nature of student-teacher interaction, since 
students often can use it only when called upon by the teacher. However, it would 
be incorrect to say that there is only one way in which whiteboards can be used. 
One has only to compare the use of a whiteboard in a brainstorming meeting in an 
advertising agency setting to see a rather different use of this technology. In such a 
setting, the whiteboard is not under the purview of a single indiv idual. I t can be used 
by anybody in the group, and it becomes the focal point around which discussion 
and the negotiation/construction of meaning occurs. An understanding 
Contemporary I ssues in Technology and Teacher Education, 9(1) 66 of the 
affordances of technology and how they can be leveraged differently according to 
changes in context and purposes is an important part of understanding TPK. TPK 
analysis becomes particularly important because most popular software programs 
are not designed for educational purposes. Software programs such as the Microsoft 
Office Suite, (Word, PowerPoint, Excel, Entourage, and MSN Messenger) are usually 
designed for business environments. Web-based technologies such as blogs or 
podcasts are designed for purposes of entertainment, communication, and social 
networking. Teachers need to reject functional fixedness and develop skills to look 
beyond most common uses for technologies, reconfiguring them for customized 
pedagogical purposes Thus, TPK analysis requires a forward-looking, creative, and 
open-minded seeking of technology use, not for its own sake but for the sake of 
advancing student learning and use.
[7] 
T he Challe nge s o f T e ac hing With T e c hno logy 
Teaching with technology is complicated further considering the challenges newer 
technologies present to teachers. In our work, the word technology applies equally 
to analog and digital, as well as new and old, technologies. As a matter of practical 
significance, however, most of the technologies under consideration in current 
literature are newer and digital and have some inherent properties that make 
applying them in straightforward ways difficult. ‘ 
T ECHNO PEDAGAOGI C ANANLY S I N COMMWERCE EDUCAT I ON 
E-Commerce 
E-Commerce involves conducting business using modern communication instrument 
like Internet, Fax, Telephone,E-data interchange, E-payment, Money transfer system. 
E-Commerce provides multiple benefits to the consumers in the form of availability 
of goods at lower cost, wider choice and save times. People or Consumer can buy 
goods with a click of mouse button without moving out of their house or offices. 
Similarly, online services such as Internet Banking, Tickets includes Airlines, Railway, 
Bus Bill Payment, Hotel Booking etc have been tremendous benefit for the 
customers. E-Commerce education has been phenomenal in making a deep 
impact on higher education. Growth in the Internet over the last few decades has 
led to great impact on communication and research in the institutes. fell short of 
time to go to a campus program have been able to benefit immensely from 
resources E-Commerce education has opened new avenues for Cyber law studies. 
I t need not be stated that the importance of Cyber laws has increased by leaps and 
bounds in the recent years With hundreds of Cybercrime cases every day, 
awareness and knowledge about Internet has become more important-Commerce 
education not only equips students about latest career development 
advancements, it also opens door for access to information and knowledge. 
Online Education
[8] 
I t has become an important mode of education. Since the regular courses in India 
are getting very expensive and highly competitive, distance and online education is 
fast developing as an amazing option for the students E-learning opportunities are 
immense in India. Even the distance education programs are serving wonderfully. 
Distance learning can be availed through various types such as interactive CD-ROM 
programs, Mobile learning programs, Telecourses or Broadcast course via Television 
or Radio, Postal correspondence programs and many more. 
Challenges in Commerce Education 
Commerce is considered as one of the most popular career options in India. 
Commerce education is the backbone of the business and serial development of 
the nation. This education stresses on developing the people and making effective 
use of available resources. Commerce education develops the relationship of 
people with one another. Commerce education covers wide area of business and 
society. Commerce education provides to the business and society that how to use 
it for the betterment of self and oneself. Commerce education gives to the people 
for democratic liv ing, good citizenship and proper utilization of resources. I t provides 
skill oriented education to students and society. 
Challenges 
 Challenges and Strategies for controlling inflation and promoting growth. 
 Emerging issue in global Economy, Commerce and Management. 
 Internationalization of Financial Market in the World. 
 Role of Foreign Direct Investment and Foreign Institutional Investment. 
 Reform in Indian and International Economic Sectors. 
 Challenges and Strategies of IMF and WORLD BANK for International 
competition. 
 Challenges and Strategies merger and acquisition strategies for Trade, 
Commerce and Industry in World 
 Challenges and Strategies for commodities markets in the world and in 
currency market in International scenario 
 Challenges and Strategies for export and import of Trade, Commerce and 
Industries in global scenario. 
 Challenges and Strategies for Stock Market and Investors for International 
 competition. 
 Challenges and Strategies in Currency Market in International scenario 
CONCLUSI ON 
With a growing emphasis on information, global economy, Higher Education was 
viewed as increasingly essential for the w orld’s population. Information Technology 
and Mobile Technology is now forcing education sector to change according to the
[9] 
need of the time. The most emerging dimension of the Business and Commerce 
education in the 21st century is the need for Business School to use technology and 
make it integral part of course contents Education now becomes an industry, there 
is explosion of technologies and knowledge in all sphere. The quality of Commerce 
Education has become a major marketing issue in the changing environment. As 
per specialization, a practical training should be provided to the students. By making 
relevant and practical oriented Commerce Education, we may impact global 
competitiveness to our students. As a part of the society the social awareness 
among Commerce students is the emerging need of present time

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Online Assignment on Techno-Pedagogic Content Analysis

  • 1. 1 ONLINE ASSIGNMENT TECHNO-PEDEGOGIC CONTENT KNOWLEDGE ANALYSIS IN COMMERCE EDUCATION SUBMITTEDBY FATHIMA NAZRIN .N B.ED COMMERCE BNVCTE THIRUVALLAM
  • 2. [2] ONLINE ASSIGNMENT T ECHNO PEDAGOGI C ANALY SI S I N COMMERCE EDUCAT I ON INTRODUCTION Education is developing inherent abilities and power of students. It is the process by which society deliberately transmits its accumulated knowledge, skill and values from one generation to another. Education in the largest sense is any act or experience that has a formative effect on the mind, character or physical ability of an individual. Commerce Commerce is the exchange of items of value between Persons or Companies. Any exchange of money for a product, service or information is considered a deal of Commerce. The Internet and an efficient postal system have made International Commerce convenient for Business as well as individuals. Importance of COMMERCE EDUCATION The growing phenomenon of globalization, liberalization and privatization has been influencing the Commerce education. The technological revolution has further provided new dimensions’ E-banking, E-marketing, E-commerce, E-finance, E-investment paper less trading and governance has been gaining importance of all over the world. At the same time, the outsourcing business, call Centre, small business operation, IT based services etc. are expanding very fast. These developments demands paradigm shift in teaching and learning process. The new skills and training are required to cope up with these changes. The technological advances must be integrated into the basic fabric of Commerce education. OBJECT I VES OF COMMERCE EDUCAT I ON 1.To expose themselves to and to interact with the real life situation and in the process to assist the society 2.To have practical orientation of class room instruction. Thus, this scheme is expected to helping learning while working and earning while learning. 3.The education system is developing very fast both qualitatively and quantitatively.
  • 3. [3] 4.Imparting knowledge in the field of Commerce and Industry. 5.Developing skills in commercial operations and inculcating proper vocational interest, attitudes and values. PEDAGOGIC ANALYSIS Pedagogical Analysis is the science of teaching is a master plan that includes a details of what is to be done by a teacher, the instructional strategies, instructional equipments and the cardinal objectives of instruction. Depending on what can actually learn and what are the expectation sets for learners of a particular stage of development, specific instructional objectives are determined and appropriate set of activities provided. The teacher decides instructional objectives, equipments and strategies with every aspect of learning conditions to be created. Favorable conditions for positive learning cell for knowledge of various factors operating in different conditions. Pedagogical analysis is appropriate objectives and strategies in various instructional situations and cases the level of actual earning at the end. A comprehensive vision of required tasks, strategies for realization of specific goals facilitates effective teaching. So, pedagogical analysis offers enormous potential for improving the delivery of information in al form of education. It involves various logical steps to arrive at logical inference. It also helps the students to understand concepts, principles or phenomena. Again, the learning environment created accordingly, enables to- 1. Relate individual fragment of knowledge to real experience in life and work. 2. Develop skills and relate facts as a part of a larger organized completely. Realization of specific goals ,facilitated by a detailed planning result in effective teaching. Pedagogical practice promotes the wellbeing of students, teachers and the school community - it improves students' and teachers' confidence and contributes to their sense of purpose for being at school; it builds community confidence in the quality of learning and teaching in the school. Pedagogical Analysis and Effective Teaching In its simple meaning the term pedagogical analysis (a composition of two words pedagogy and analysis) stands for a type of analysis based on pedagogy. For its further understanding let us now try to be acquainted with the term analysis and pedagogy Analysis as a term stands for a process of breaking or separating a thing into its smaller parts, elements or constituents. We break a teaching unit into its constituents –subunit, topics or single concepts etc. through the process of unit analysis. In addition, we can break the contents of the prescribed course in a subject into its various constituents – major and minor sections, sub-sections, units and sub-units, major concept and minor concepts, topics etc by carrying out a process of content analysis.
  • 4. [4] Steps of Pedagogical analysis Step-1 : Divided the contents of the selected unit into suitable sub-units and arrange the selected sub-units in to a number of required periods. Step-2 : Briefly write the essence of the content of the selected sub-unit Step-3 : Write appropriate previous knowledge required for the sub-unit. Step-4 : Write appropriate instructional objectives to be selected for the sub-unit. Step-5 : Select appropriate teaching strategies for the sub-unit according to the following instructions I. Write the name of the methods applied. I. Mention the teaching aids required. I. Briefly illustrate the necessary demonstration and/or experimentation required. IV. Mention the necessary board work required. V. Write probing questions related to the sub-unit and provide appropriate answers for them. VI. Prepare a work sheet for the sub unit. Step-6 : Give suitable examples/illustration/analogies for the sub-unit. Step-7 : Prepare a table of specification for the sub-unit. TECHNOLOGY Technology means the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.
  • 5. [5] ADVANTAGES OF TECHNOLOGY Te chno -Pedagogy Technology is a broad and constantly changing skill-set required of faculty, and selecting the appropriate techno-pedagogical strategies to effectively engage students in the content is a separate skill-set. Media literacy influences student development, and developing a critical analysis of media consumption is an important skill for students. In understanding how technology and media intersect with learning, consider the compatibility between theories of technology and education, and how that relates to your content. Here is a need for faculty, as well as the institutional level, to identify and articulate the occupational realities when technology and competencies intersect, while understanding and communicating how technological resources and strategies can engage students and enhance student learning. The Technological Pedagogical Content Knowledge is a collaboratively developed framework of scholars and researchers seeking to conceptualize and clarify the competencies that evolve from the intersection between pedagogy and technology.
  • 6. [6] Investments in new and interactive technologies in education require both the technical and pedagogical skills to use them. According to the National Educational Technology Standards, faculty should be competent in designing digital assessments, modeling digital work creatively, promoting digital citizenry, as well as inspiring student LEARNING T e c hno - Pe dagogic al c onte nt Knowle dge Analysis TPK analysis is an understanding of how teaching and learning can change when particular technologies are used in particular ways. This includes knowing the pedagogical affordances and constraints of a range of technological tools as they relate to disciplinarily and developmentally appropriate pedagogical designs and strategies. To build TPK analysis a deeper understanding of the constraints and affordances of technologies and the disciplinary contexts within which they function is needed. For example, in commerce classrooms we consider how whiteboards may be used. Because a whiteboard is typically immobile, visible to many, and easily editable, its uses in classrooms are presupposed. Thus, the whiteboard is usually placed at the front of the classroom and is controlled by the teacher. This location imposes a particular physical order in the classroom by determining the placement of tables and chairs and framing the nature of student-teacher interaction, since students often can use it only when called upon by the teacher. However, it would be incorrect to say that there is only one way in which whiteboards can be used. One has only to compare the use of a whiteboard in a brainstorming meeting in an advertising agency setting to see a rather different use of this technology. In such a setting, the whiteboard is not under the purview of a single indiv idual. I t can be used by anybody in the group, and it becomes the focal point around which discussion and the negotiation/construction of meaning occurs. An understanding Contemporary I ssues in Technology and Teacher Education, 9(1) 66 of the affordances of technology and how they can be leveraged differently according to changes in context and purposes is an important part of understanding TPK. TPK analysis becomes particularly important because most popular software programs are not designed for educational purposes. Software programs such as the Microsoft Office Suite, (Word, PowerPoint, Excel, Entourage, and MSN Messenger) are usually designed for business environments. Web-based technologies such as blogs or podcasts are designed for purposes of entertainment, communication, and social networking. Teachers need to reject functional fixedness and develop skills to look beyond most common uses for technologies, reconfiguring them for customized pedagogical purposes Thus, TPK analysis requires a forward-looking, creative, and open-minded seeking of technology use, not for its own sake but for the sake of advancing student learning and use.
  • 7. [7] T he Challe nge s o f T e ac hing With T e c hno logy Teaching with technology is complicated further considering the challenges newer technologies present to teachers. In our work, the word technology applies equally to analog and digital, as well as new and old, technologies. As a matter of practical significance, however, most of the technologies under consideration in current literature are newer and digital and have some inherent properties that make applying them in straightforward ways difficult. ‘ T ECHNO PEDAGAOGI C ANANLY S I N COMMWERCE EDUCAT I ON E-Commerce E-Commerce involves conducting business using modern communication instrument like Internet, Fax, Telephone,E-data interchange, E-payment, Money transfer system. E-Commerce provides multiple benefits to the consumers in the form of availability of goods at lower cost, wider choice and save times. People or Consumer can buy goods with a click of mouse button without moving out of their house or offices. Similarly, online services such as Internet Banking, Tickets includes Airlines, Railway, Bus Bill Payment, Hotel Booking etc have been tremendous benefit for the customers. E-Commerce education has been phenomenal in making a deep impact on higher education. Growth in the Internet over the last few decades has led to great impact on communication and research in the institutes. fell short of time to go to a campus program have been able to benefit immensely from resources E-Commerce education has opened new avenues for Cyber law studies. I t need not be stated that the importance of Cyber laws has increased by leaps and bounds in the recent years With hundreds of Cybercrime cases every day, awareness and knowledge about Internet has become more important-Commerce education not only equips students about latest career development advancements, it also opens door for access to information and knowledge. Online Education
  • 8. [8] I t has become an important mode of education. Since the regular courses in India are getting very expensive and highly competitive, distance and online education is fast developing as an amazing option for the students E-learning opportunities are immense in India. Even the distance education programs are serving wonderfully. Distance learning can be availed through various types such as interactive CD-ROM programs, Mobile learning programs, Telecourses or Broadcast course via Television or Radio, Postal correspondence programs and many more. Challenges in Commerce Education Commerce is considered as one of the most popular career options in India. Commerce education is the backbone of the business and serial development of the nation. This education stresses on developing the people and making effective use of available resources. Commerce education develops the relationship of people with one another. Commerce education covers wide area of business and society. Commerce education provides to the business and society that how to use it for the betterment of self and oneself. Commerce education gives to the people for democratic liv ing, good citizenship and proper utilization of resources. I t provides skill oriented education to students and society. Challenges  Challenges and Strategies for controlling inflation and promoting growth.  Emerging issue in global Economy, Commerce and Management.  Internationalization of Financial Market in the World.  Role of Foreign Direct Investment and Foreign Institutional Investment.  Reform in Indian and International Economic Sectors.  Challenges and Strategies of IMF and WORLD BANK for International competition.  Challenges and Strategies merger and acquisition strategies for Trade, Commerce and Industry in World  Challenges and Strategies for commodities markets in the world and in currency market in International scenario  Challenges and Strategies for export and import of Trade, Commerce and Industries in global scenario.  Challenges and Strategies for Stock Market and Investors for International  competition.  Challenges and Strategies in Currency Market in International scenario CONCLUSI ON With a growing emphasis on information, global economy, Higher Education was viewed as increasingly essential for the w orld’s population. Information Technology and Mobile Technology is now forcing education sector to change according to the
  • 9. [9] need of the time. The most emerging dimension of the Business and Commerce education in the 21st century is the need for Business School to use technology and make it integral part of course contents Education now becomes an industry, there is explosion of technologies and knowledge in all sphere. The quality of Commerce Education has become a major marketing issue in the changing environment. As per specialization, a practical training should be provided to the students. By making relevant and practical oriented Commerce Education, we may impact global competitiveness to our students. As a part of the society the social awareness among Commerce students is the emerging need of present time