How to Market Your Street Style Fashion Clothing Brand

1. How to Market Your Street Style Fashion Clothing Brand
I started with fashion PR not as an intern
of a glossy fashion magazine publication
nor in one of the huge fashion house
runways. Instead, I chose to take the road
less traveled. I took the route where I felt
I could have more creative control, so I
decided to make my entrance into the
fashion world and its marketing side
through the more inconspicuous side
door that is street style fashion, or more
commonly known as streetwear.
So, how do you get your street style fashion brand off the ground?
• Know All About Your Target Market
First, study the industry and study your culture. The major difference between street
style fashion brands and couture brands is the cultural influence of streetwear.
Typically, streetwear is a deeply rooted aspect of young urban culture. By knowing and
defining your audience before you start, you are able to create a more meaningful
relationship with your public in the future.
• Stick to Your Roots
Start from the bottom up, literally. Many successful streetwear brands earn respect and
a healthy following by humbling themselves. Sure, the owners may have the money to go
straight to their local Macy’s, but that type of commercialism isn’t often accepted by the
community. Document your rise through the fashion ladder via a blog or a weekly e-
newsletter. This helps cultivate your following and also helps to implement the early
stages of brand recognition, including making yourself into your brand.
• Focus on Quality, not Quantity
The thing about us street style fashion fanatics is that we thrive on exclusivity. We
don’t like wearing what everyone else has and we don’t appreciate cheap materials.

2. Don’t try to make everything available to everyone your first season and don’t skim the
budget on cheap materials. The harder it is to acquire, the more publicity your brand
gets. It’s odd, I know, but that’s how many streetwear brands are able to thrive as
availability has a high impact on pricing/profits.
• Cross Promote
It’s hard for a brand to get up and running without notable placements or features. Until
you get them, collaborate with party promoters within your city to get your brand
familiar amongst the locals. Also, offer collaborations between other well-known brands.
• Guerilla Marketing is Your Friend
Stickers, buttons, free shirts, graffiti, pens, hats, heck anything considered a
“promotional item” is definitely your friend. Give the public a memento and encourage
them to pass it along to their friends. These items keep your name in the public and
make your brand easy to recognize!