Stuff That Doesn't Work Yet

Hi q there! So it occurred to when I was sitting down to write for you this that the ﬁrst slide has by far thelongest dwell time of any slide since it’s usually up on the screen for a while before I start talking, and yetusually I just put a picture and the name of the presentation up and leave it at that, which seems like awaste of good communication space. So I thought I’d put some words here in case you wantedsomething to read. So, as I’ll say in a moment, I’m FARIS CHIEF and I was theTECHNOLOGY STRATEGIST @ McCANN ERICKSON in NEW YORK, but I’mNOT ANYMORE, and this is a talk about what I think are fundamental changes that technology haswrought to advertising, media and creativity. I call this ”STUFF THAT DOESN’T WORK YET”for reasons that will hopefully become clear later. The ideas contained herein are mostly stolen, becauseI believe TALENT IMITATES, GENIUS STEALS, which is the name of my blog, butstealing stuff means doing some with it, not just copying it. As will also becomes obvious, I hope, I’malso trying to make a sly point that I’ll reference in the talk about how having more space means youneed to say more things. Anyway, I think that’s enough for now, Sweden seems lovely so far, this is myﬁrst trip.....Tuesday, May 17, 2011

TECHNOLOGY?Tuesday, May 17, 2011

TECHNOLOGY? Source: http://www.ﬂickr.com/photos/churl/250235218/Tuesday, May 17, 2011

TECHNOLOGY? Source: http://www.ﬂickr.com/photos/roadsidepictures/1637623713/sizes/o/Tuesday, May 17, 2011

TECHNOLOGY? Source:http://www.ﬂickr.com/photos/sameli/242241668/Tuesday, May 17, 2011

TECHNOLOGY? Source:http://petitinvention.ﬁles.wordpress.com/2008/02/future_search1_petitinvention.jpgTuesday, May 17, 2011

TECHNOLOGY is “STUFF THAT DOESN’T WORK YET” Source: Bran Ferrin, former head of R&D at Disney ImagineeringTuesday, May 17, 2011

BORN “JUST NORMAL”Tuesday, May 17, 2011

0-30 “INCREDIBLY EXCITING AND CREATIVE”Tuesday, May 17, 2011

30+ “AGAINST THE NATURAL ORDER OF THINGS - BEGINNING OF THE END OF CIVILISATION” Source: Douglas Adams, How I learned to storp worrying and love the internet, Sunday Times. August 29th, 1999Tuesday, May 17, 2011

t on “Our focus should be not on emerging technologies bu sor of emerging cultural p ractices.” – Henry Jenkins, Profes gence Culture: When Old Comparative Media, MIT and author of Conver and New Media Collide!Tuesday, May 17, 2011

`Tuesday, May 17, 2011

Tuesday, May 17, 2011

MOORE’S LAW Source: Deloitte: The Shift IndexTuesday, May 17, 2011

KRYDER’S LAW Source: Deloitte: The Shift IndexTuesday, May 17, 2011

GUILDER’S LAWTuesday, May 17, 2011

Source: http://www.slideshare.net/adliterate/media-fragmentationTuesday, May 17, 2011

DIGITAL IS DIFFERENTTuesday, May 17, 2011

1. THE END OF MEDIA SCARCITYTuesday, May 17, 2011

A. THE PRINCIPLE OF UBIQUITY or MAKE MORE STUFFTuesday, May 17, 2011

http://www.thiswill-this.net/Tuesday, May 17, 2011

365 FILMS- ONE EVERY DAYTuesday, May 17, 2011

2. DIMINISHED CULTURAL LATENCYSource: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latencyTuesday, May 17, 2011

B. THE PRINCIPLE OF ALACRITY or DO STUFF FASTER AND RESPOND TO STUFF FASTERSource: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htmTuesday, May 17, 2011

REAL TIME DATA VIZTuesday, May 17, 2011

3. DISTINTERMEDIATIONTuesday, May 17, 2011

C. THE PRINCIPLE OF UTILITY DO STUFF THAT EARNS ITS OWN ATTENTIONTuesday, May 17, 2011

4. DIGITAL CULTURE IS PARTICIPATORYTuesday, May 17, 2011

D. THE PRINCIPLE OF INTERACTIVITY or DO STUFF THAT GIVES PEOPLE A ROLETuesday, May 17, 2011

BONUS FAIL - LEARN - ITERATE - REPEATTuesday, May 17, 2011

TECHNOLOGY IS A MEDIUMTuesday, May 17, 2011

EVERY NEW CHANNEL CHANGES THE ENTIRE SYSTEMTuesday, May 17, 2011

LOW LATENCY PRINTTuesday, May 17, 2011

INTERACTIVITY INTERACTIVITY UBIQUITY UTILITY every new channel changes the systemTuesday, May 17, 2011

farisyakob.com @farisTuesday, May 17, 2011

http://farisyakob.typepad.com	5134
http://thecuriousbrain.com	655
http://blog.marketing-soc.org.uk	263
http://tigs.tumblr.com	43
http://flavors.me	39
http://www.farisyakob.typepad.com	34
http://feeds.feedburner.com	31
http://nekid.fr	28
http://translate.googleusercontent.com	11
http://www.netvibes.com	8
http://alvarograsso.tumblr.com	8
http://michaelbatistich.com	8
http://www.verawanglovestruck.com	6
http://www.slideshare.net	5
http://chorusandecho.com	4
http://www.chorusandecho.com	2
http://static.slidesharecdn.com	2
http://safe.tumblr.com	2
http://www.typepad.com	2
http://www.google.com	1
http://webcache.googleusercontent.com	1
http://www.adscam.typepad.com	1
http://michaelbatistich.tumblr.com	1
http://207.46.192.232	1
url_unknown	1
http://twitter.com	1
http://posterous.com	1
http://www.alertize.com	1
http://www.twylah.com	1

Stuff That Doesn't Work Yet

by Faris Yakob on May 17, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

29 Embeds 6,295

Statistics

Stuff That Doesn’t Work Yet — Presentation Transcript