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OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
OMG Your Audience With Great Social Media Promotions
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OMG Your Audience With Great Social Media Promotions

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Presented by Melonie Gallegos at Social Media Camp 2011. …

Presented by Melonie Gallegos at Social Media Camp 2011.

Creating engaging social media marketing promotions and campaigns to captivate your audience.

Published in: Business, News & Politics
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  • http://www.youtube.com/watch?v=-oElH6M_5i4&feature=youtu.beMaybe put old spice.Surprise = unexpected marketingClutter bustingShare your story is the mainstay
  • http://www.youtube.com/coachellaEntertaining funny gets point across authenticity relatable
  • http://www.harley-davidson.com/en_US/Content/Pages/harlistas/harlista_stories.html
  • http://www.5react.com/http://coachella.5gum.comFriends and familyEmpowermentImportanceSharing elementSocial networking element it’s what makes it social
  • https://www.facebook.com/feelyourboobiesBelief = a story or movement, authenticityPeople no longer believe in fairy tales about a brand, the product speaks for itself, or the customer speaks for the product rather – customers have a voice. Products solve problems. Solutions are stories.
  • http://twitterparty.mozilla.org/en-US
  • Transcript

    • 1. *Presented by: Melonie Gallegos
    • 2. *
    • 3. * In 2010 social media ranked in top 3 marketing tactics, just behind email and edging ahead of SEO. * Spending is rising - social media ranked third among planned focus for online marketing budgets in 2011, after search and their own website. * eMarketer predicts 80% of U.S. Companies will use social media marketing in 2011 (it was just 58% in „09) *Source: Interactive Marketing Tactics Used by Marketers March 2010, eMarketerFocus of Online Marketing Budgets in 2011 % Senior level marketers worldwide, eMarketer
    • 4. *
    • 5. 1. Of changing outdated marketing traditions2. Legal & liability3. Challenging executive brand perception4. Playing it safe and straying from “brand guidelines”5. Of losing control6. Of offending people‟s sensibilities *
    • 6. ** Marketers need updated skill sets to compete in today‟s digital environment.* It‟s our job to understand why our customers use it, not whether or not we would personally.* Make it an initiative to test new tactics in your marketing mix solely for learning purposes.
    • 7. ** Legal and regulations are outdated.* Proactively work with legal to help define application to the social web.* Define employee social media policy.* Develop moderation guideline.
    • 8. ** Customers define brands.* Logos and taglines hold little meaning.* Many brands continue to push messages.* Be a message receiver instead.* Report findings & stats up to executives and let it guide marketing.
    • 9. ** Break through the noise.* Accept the possibility of failure as a learning experience.* Embrace pop culture.* Humanize the brand.
    • 10. ** People are already talking about brands whether or not the brand chooses to participate.* The concept of control is a myth.* If you only talk about your brand, people won‟t talk about your brand.
    • 11. ** If you try to be everything to everyone, you end up being nothing to nobody.* Stop being boring at the expense of your entire audience to not offend one person.
    • 12. *
    • 13. *
    • 14. http://www.youtube.com/watch?v=-oElH6M_5i4&feature=youtu.be *
    • 15. http://www.youtube.com/coachella*
    • 16. http://www.harley-davidson.com/en_US/Content/Pages/harlistas.html *
    • 17. http://www.5react.com/*
    • 18. https://www.facebook.com/feelyourboobies*
    • 19. *
    • 20. http://twitterparty.mozilla.org/en-US*
    • 21. *
    • 22. What makes it social?Audience Goal • Two-Way Communication • User Generated Content (UGC) • Engagement Big Idea • Social Platform Integration • Social Platform Was it Optimization (SPO) Tactics • Sharing successful? *
    • 23. Social media campaigns are best supported by anintegrated communications plan: * PR * Email * Website * Mobile * All relevant social channels * In venue *
    • 24. Leading Metrics Used by Companies 1. Engagement 2. Awareness 3. Site traffic metrics 4. Customer advocacy 5. Click through rate 6. Leads 7. Conversion rate *Leading Metrics Used By Companies Worldwide To Measure Success Of Social Media Marketing March 2011, eMarketer
    • 25. * InteractiveMarketingCafe.com @melonie Q&A #Fandom140 Download this presentation: http://www.slideshare.net/meloniegallegos Inquire: fandommarketing.com

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