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OMG Your Audience With Great Social Media Promotions

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Presented by Melonie Gallegos at Social Media Camp 2011. …

Presented by Melonie Gallegos at Social Media Camp 2011.

Creating engaging social media marketing promotions and campaigns to captivate your audience.

Published in Business , News & Politics
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  • http://www.youtube.com/watch?v=-oElH6M_5i4&feature=youtu.beMaybe put old spice.Surprise = unexpected marketingClutter bustingShare your story is the mainstay
  • http://www.youtube.com/coachellaEntertaining funny gets point across authenticity relatable
  • http://www.harley-davidson.com/en_US/Content/Pages/harlistas/harlista_stories.html
  • http://www.5react.com/http://coachella.5gum.comFriends and familyEmpowermentImportanceSharing elementSocial networking element it’s what makes it social
  • https://www.facebook.com/feelyourboobiesBelief = a story or movement, authenticityPeople no longer believe in fairy tales about a brand, the product speaks for itself, or the customer speaks for the product rather – customers have a voice. Products solve problems. Solutions are stories.
  • http://twitterparty.mozilla.org/en-US

Transcript

  • 1. *Presented by: Melonie Gallegos
  • 2. *
  • 3. * In 2010 social media ranked in top 3 marketing tactics, just behind email and edging ahead of SEO. * Spending is rising - social media ranked third among planned focus for online marketing budgets in 2011, after search and their own website. * eMarketer predicts 80% of U.S. Companies will use social media marketing in 2011 (it was just 58% in „09) *Source: Interactive Marketing Tactics Used by Marketers March 2010, eMarketerFocus of Online Marketing Budgets in 2011 % Senior level marketers worldwide, eMarketer
  • 4. *
  • 5. 1. Of changing outdated marketing traditions2. Legal & liability3. Challenging executive brand perception4. Playing it safe and straying from “brand guidelines”5. Of losing control6. Of offending people‟s sensibilities *
  • 6. ** Marketers need updated skill sets to compete in today‟s digital environment.* It‟s our job to understand why our customers use it, not whether or not we would personally.* Make it an initiative to test new tactics in your marketing mix solely for learning purposes.
  • 7. ** Legal and regulations are outdated.* Proactively work with legal to help define application to the social web.* Define employee social media policy.* Develop moderation guideline.
  • 8. ** Customers define brands.* Logos and taglines hold little meaning.* Many brands continue to push messages.* Be a message receiver instead.* Report findings & stats up to executives and let it guide marketing.
  • 9. ** Break through the noise.* Accept the possibility of failure as a learning experience.* Embrace pop culture.* Humanize the brand.
  • 10. ** People are already talking about brands whether or not the brand chooses to participate.* The concept of control is a myth.* If you only talk about your brand, people won‟t talk about your brand.
  • 11. ** If you try to be everything to everyone, you end up being nothing to nobody.* Stop being boring at the expense of your entire audience to not offend one person.
  • 12. *
  • 13. *
  • 14. http://www.youtube.com/watch?v=-oElH6M_5i4&feature=youtu.be *
  • 15. http://www.youtube.com/coachella*
  • 16. http://www.harley-davidson.com/en_US/Content/Pages/harlistas.html *
  • 17. http://www.5react.com/*
  • 18. https://www.facebook.com/feelyourboobies*
  • 19. *
  • 20. http://twitterparty.mozilla.org/en-US*
  • 21. *
  • 22. What makes it social?Audience Goal • Two-Way Communication • User Generated Content (UGC) • Engagement Big Idea • Social Platform Integration • Social Platform Was it Optimization (SPO) Tactics • Sharing successful? *
  • 23. Social media campaigns are best supported by anintegrated communications plan: * PR * Email * Website * Mobile * All relevant social channels * In venue *
  • 24. Leading Metrics Used by Companies 1. Engagement 2. Awareness 3. Site traffic metrics 4. Customer advocacy 5. Click through rate 6. Leads 7. Conversion rate *Leading Metrics Used By Companies Worldwide To Measure Success Of Social Media Marketing March 2011, eMarketer
  • 25. * InteractiveMarketingCafe.com @melonie Q&A #Fandom140 Download this presentation: http://www.slideshare.net/meloniegallegos Inquire: fandommarketing.com