14. Learn about products and promotions:
Receiving personalized offers and recommendations
15
9
18
16
21
21
16
21
23
4
4
5
6
6
10
14
17
1
1
3
17
10
25
10
12
13
12
34
47
24
27
35
24
25
27
27
Digital Shopper Relevancy Study 2014
A2 Thinking about digital channels for XXX, how important is it for you to be able to do each of the following?
On a scale of 1 to 5 where 1 = not at all important and 5 = extremely important
Values in %, Means; n (Total) = 18436 (all countries) NOTE: all 2012 data based on how appeal rather than importance
Awareness
4.16
3.96
3.62
3.69
3.23
2.94
3.26
3.19
2.97
N/A
3.16
India
China
Mexico
Brazil
Italy
Spain
Russia
Canada
Germany
USA
France
Finland
Japan
Australia
Sweden
3.94
3.93
3.45
2.91
1 Not at all important 5 Extremely important
14
Mean
2014
Mean
2012
42 4.18
27
40
4.00
3.91
Portugal N/A
25
26
26
34
35
26
24
19
15
13
16
13
13
8
3.80
3.65
3.62
3.56
3.18
3.05
UK 3.13
Netherlands 22 14
N/A
15
15
18
12
10
9
8
7
6
3
27
29
22
20
23
22
16
19
25
26
28
26
28
26
29
33
40
32
39
11
22
16
26
38
30
4.02
3.19
3.17
3.03
3.02
3.02
3.02
2.95
2.90
15. Search for information, compare, choose product:
Use digital devices inside the physical store to help your shopping process
Mexico
India
China
Brazil
Russia
Italy
Portugal
Spain
Japan
Germany
France
Sweden
USA
Canada
Australia
Netherlands
12
15
9
10
29
28
21
23
28
3
7
7
7
2
11
12
35
10
14
25
14
27
18
23
35
45
Digital Shopper Relevancy Study 2014
C2 Thinking about digital channels for XXX, how important is it for you to be able to do each of the following?
On a scale of 1 to 5 where 1 = not at all important and 5 = extremely important
Values in %, Means; n (Total) = 18436 (all countries) NOTE: all 2012 data based on how appeal rather than importance
Choice
4.03
4.10
3.93
3.93
3.46
1 Not at all important 5 Extremely important
15
Mean
2014
Mean
2012
3.72
N/A
3.28
N/A
2.85
3.08
2.69
3.14
3.10
3.07
N/A
4.15
4.14
4.03
3.92
3.70
3.62
3.54
3.46
2.99
2.97
2.95
2.87
2.83
2.83
2.78
2.66
29
21
28
24
38
9
8
13
20
16
14
12
26
46
Finland 2.63
2.75
26
8
UK 2.56
3.02
35
24
32
24
14
9
5
1
4
14
22
14
14
17
11
10
8
4
4
21
24
24
24
26
24
20
17
18
20
19
23
21
24
22
25
32
32
34
30
39
11
18
12
22
30
40
32
41
16. Purchase and pay for the product:
Use a mobile phone application to pay for in-store products
1 Not at all important 5 Extremely important
13
Mexico 3.88
18
India 4.00
China 3.86
Brazil 3.87
Italy 3.39
Russia 3.20
Portugal N/A
Spain 3.03
Japan N/A
Germany 2.46
France 2.58
Netherlands N/A
Australia 2.58
USA 2.81
45
Canada 2.80
Finland 2.34
Sweden 2.07
UK 2.46
47
9
11
34
35
36
37
40
46
39
10
14
14
16
21
12
5
3
7
9
12
19
9
17
13
13
14
13
17
13
12
7
6
6
6
21
19
16
31
19
14
18
21
19
21
31
26
21
25
22
15
22
15
15
20
16
16
20
16
18
18
22
27
30
27
31
40
34
30
9
13
14
10
11
15
12
8
8
10
25
21
17
27
38
29
38
43
Transaction
16
Mean
2014
Mean
2012
Digital Shopper Relevancy Study
T3 Thinking about digital channels for XXX, how important are each of the following for you to be able to do? Please use a scale of 1 to 5 where 1 = not at all
appealing and 5 = extremely appealing
Values in %, Means; n (Total) = 18436 (all countries) NOTE: all 2012 data based on how appeal rather than importance
3.96
3.95
3.84
3.80
3.44
3.43
3.37
3.15
2.82
2.65
2.61
2.55
2.48
2.44
2.41
2.38
2.34
2.30
17. How role of digital channels will change:
Online ordering directly from brand manufacturers
2
4.39
4.37
4.29
Russia 4.13
4.06
China 4.11
4.32
Spain 4.10
3.85
Portugal 4.05
N/A
Italy 4.01
3.87
Canada 9
3.87
3.79
Australia 3.83
3.79
France 8
3.80
3.79
USA 3.81
3.79
3.79
Germany 3.70
UK 11
3.76
Finland 10
3.74
Netherlands 10
N/A
Sweden 14
3.63
11
7
11
7
2
3
4
2
4
2
4
1
4
4
16
18
3
5
5
18
3
4
9
4
2
4
4
6
4
4
2
1
1
1
2
1
2
5
7
5
5
3
4
3
3
3
3
3
2
2
2
41
34
39
29
30
27
24
25
26
24
21
25
25
20
21
13
11
28
29
30
34
36
30
31
34
30
33
39
37
34
28
30
10
30
28
28
26
28
23
21
19
25
40
36
36
32
39
56
55
52
Current &
Future Use
17
Mean
2014
Mean
2012
1 Decrease considerably Don’t know 5 Increase considerably
Mexico 4.27
India 4.34
Brazil 4.23
3.78
3.78
3.71
3.61
Japan N/A
3.35
Digital Shopper Relevancy Study 2014
U1: Using a scale of 1 to 5 where 1=decrease considerably and 5=increase considerably, please indicate how you think the role of the following digital channels
will change your shopping process during the next three years
Top 2 box; n (Total number of mentions) = 18436 (all countries) NOTE: all 2012 data based on how appeal rather than importance