Portfolio of the creation of Greek company ellitsa.com

Portfolio - Comenius EYE – Enterprising Young Europeans
Contents
Web site: http://eyecomenius.wordpress.com
Introduction..........................................................................................................................3
Chapter 1: Company creation and Design.......................................................................6
Chapter 1.1.: How do I start a company? ....................................................................6
Chapter 1.2.: Design – (creation, innovation etc) .......................................................7
Step 1: Design and creation of business...................................................................7
Organizational Chart..................................................................................................8
Design of the product.................................................................................................9
IN REAL............................................................................................................................9
Enterprising idea - Product........................................................................................9
Name - Planning of enterprise.................................................................................12
First company visit ...................................................................................................13
Chapter 2: Production planning .....................................................................................15
Chapter 3: Marketing Plan - Strategy.............................................................................29
Chapter 4: Advertising.....................................................................................................31
Chapter 5: Sales..................................................................................................................34
ANNEX I – TYRAS Company.........................................................................................40
General Lyceum of Kalampaka 2

Introduction
Περίληψη στα Ελληνικά
“Μέσα στην Ευρωπαϊκή Ένωση η επιχειρηματικότητα είναι κυρίαρχης σημασίας για
την μελλοντική ανάπτυξη και ολοκλήρωση των χωρών μελών της. Με τη βοήθεια της
εργασίας μας (EYE - Enterprising Young Europeans) μαθητές ηλικίας 14-16
συνεργάστηκαν για να δημιουργήσουν τις δικές τους διεθνείς εταιρίες και εργάστηκαν
μαζί με ευρωπαίους συμμαθητές τους για να μάθουν, να μοιραστούν και να
δημιουργήσουν καινοτόμες επιχειρήσεις μέσα σε ένα ευρωπαϊκό πλαίσιο.
Η εργασία μας εστίασε στη διαδικασία μέσα από την οποία κάθε σχολείο
δημιούργησε τη δική του επιχείρηση, το δικό του προϊόν και το πούλησε σε μία διεθνή
έκθεση. Το προϊόν προήλθε από το μυαλό τον συμμετεχόντων μαθητών και είναι
σύμφωνο με τις αρχές του σεβασμού του περιβάλλοντος και της τοπικής πολιτιστικής
παράδοσης. Οι αρχές αυτές γίνονται ακόμη πιο σημαντικές στη δημιουργία των
προϊόντων, αφού οι μαθητές βάζοντας σε αυτά το τοπικό παραδοσιακό στοιχείο και
πουλώντας τα στις χώρες των εταίρων συνέβαλλαν στον σχηματισμό ενός
ποικιλόμορφου ευρωπαϊκού περιβάλλοντος.
Μία τοπική επιχείρηση ήταν ο βοηθός κάθε σχολείου στην προσπάθεια του. Κατά τη
διάρκεια των ανταλλαγών πραγματοποιήθηκαν επισκέψεις σε εταιρίες και σεμινάρια με
σκοπό να διευκολυνθεί το έργο δημιουργίας της επιχείρησης και του προϊόντος. Επίσης οι
μαθητές δημιούργησαν ένα χαρτοφυλάκιο (portfolio) με πέντε μέρη, το καθένα από τα
οποία περιγράφει τα στάδια ανάπτυξης της επιχείρησης και του προϊόντος. Όλα αυτά τα
στάδια ήταν ενσωματωμένα στο πρόγραμμα μαθημάτων του σχολείου. Δια μέσου αυτής
της διαδικασίας οι μαθητές έμαθαν όλα τα θέματα που αφορούν την ανάπτυξη μιας
επιχείρησης και ταυτόχρονα είχαν την ευκαιρία να εργαστούν σε ένα ευρωπαϊκό
περιβάλλον.”
This portfolio was prepared under the program “Comenius EYE - Enterprising Young
Europeans”. The Comenius program aims to improve the quality of school education and
strengthen the European dimension, particularly by encouraging transnational
cooperation between schools and helping to improve the career development of

employees who are directly involved in school education, as and the promotion of
language learning and cross-cultural awareness.
The purpose of this program was to give our students the opportunity to learn how
to operate at European level with their peers, young Europeans from Lithuania,
Germany, Denmark and Finland. In the European Union, the creation of European
business relationships is paramount to future development and integration of Member
States. Through the program, it was possible for students aged 14-17 to work together
to develop their own business idea and work with other students of European Union
countries. That way they exchanged views, learnt new attitudes and different cultures.
The project aimed at each school to create a virtual company and this company
product / service was presented at an international exposition in Germany. Product came
from the "minds" of students involved in the project with reference to environmental
awareness and cultural appreciation. These are important aspects for the production of
the product. Students presented their products to foreign countries by incorporating local
culture into them offering a piece on European diversity. During the program students
visited companies to get help in the development of enterprises and their products.
This portfolio was written by the students of the program. Through this project
students learnt about all aspects of entrepreneurship and had the opportunity to work in
an international European environment.

Working group of teachers: Working group of students:
• Stavrakis Dimosthenis (headmaster)
• Kalkani Mina
• Derekenaris Gregory
• Ardaniotis Christos
• Hliopouloy Panagiota
• Arseniou Eua
• Gougoulaki Katerina
• Karakosta Evelyna
• Paschalis Karkalakis
• Katsigiannis Fotis
• Katsiouli Nasia
• Xristina Mesiari
• Mouzakiari Anna-Mary
• Badanika Katerina
• Papageorgiou Eliza
• Tampoura Eleni
• Foufikos Baggelis
• Rantos Tolis
• Pappas Kostas
• Papadopoulos Dimitris
• Xanthis Bill
Working group

This work is divided into five sections corresponding to the specific topic of the
meeting being held in each country. Each chapter also gives a theoretical approach to
this issue and then presents references to specific activities carried out by working
group.
In particular:
Dates of student
exchanges
Chapter of the portfolio
27/02/2012 - 02/03/2012,
First visit to Finland
Title: Chapter 1: Company creation and Design
Chapter 1.1.: How do I start a company?
Chapter 1.2.: Design – (creation, innovation etc)
23/04/2012 – 27/04/2012,
Second visit to Denmark
Title: Chapter 2. Production planning
17/9/2012 – 21/9/2012,
Third visit to Lithuania
Title: Chapter 3: Marketing
28/1/2013 – 1/2/2013,
Fourth visit to Greece
Title: Chapter 4: Advertising
8/4/2013 – 12/4/2013,
Final visit to Germany
Title: Chapter 5: Presentation and sales
Chapter 1: Company creation and Design
Chapter 1.1.: How do I start a company?
The idea / innovation is the main target for a modern business, the business process
starts with the identification and evaluation of an idea, the business idea which leads to
the development of one or more products or services.
The decision of an individual to undertake a business activity arises from the
observation of the lack of a product on the market.
Creative techniques based on creativity and imagination (eg brainstorming) and
analytical techniques based on analytical skills of the individual (eg study conditions of
purchase) are commonly used for capturing business concepts.

The company is a basic economic unit because it produces goods and services with
the help of inputs (capital, labor etc).
The businesses categorized according to the following criteria:
1. The ownership. According to this:
a) public enterprises, whose owner is the state,
b) private, the owner of which is private and
c) joint ventures in which a proportion of state-owned and the rest to
individuals.
2. Their legal status, according to this they are divided into individual and
corporate enterprises.
3. The main field of activity:
a) primary production sector
b) secondary production sector or manufacturing companies and
c) tertiary production sector, where are all the companies that provide services
(banking, healthcare, insurance, etc.).
4. The scope of their activities, so distinguished national companies which operate in
the country of their residence, and multinational companies which expand their
operations in other countries.
5. The size when divided into:
a) small, employing fewer than 50 people
b) medium, employing 50 people up to 249 and
c) major, employing more than 250 people.
Chapter 1.2.: Design – (creation, innovation etc)
Having decided about the business idea, the product or service and the type of
business, it is necessary for someone to follow the steps below in order to set up a
company:
Step 1: Design and creation of business
Form of business

If the original idea for the business exists, company management and business
departments should be designed.
Management of the company
The company's management is the most important part of the business. It is
essential for having an effective and functional decision-making process in order to
accomplish the proper operation and viability of the company.
Management is a set of activities that focus on company's resources (human,
financial, material and information) in order to achieve organizational goals in an
efficient and effective manner. These activities include goal setting and planning,
communication, organization, management, control and supervision.
Also include managing and motivating people, effective negotiation with buyers,
suppliers and sponsors, identification, prevention and problem solving, research and
immediate and long-term decisions. Finally, the administration requires identifying and
defining job duties and efficient assignment of responsibilities.
Organizational Chart
The company’s organizational chart is refered to the organization of the company
into departments and the formation of the hierarchical pyramid. An indication of the
organizational chart may take the following form:
General Lyceum of Kalampaka
GENERAL
MANAGEMENT
PRODUCTION DEPARTMENT MARKETING DEPARTMENT ECONOMIC DEPARTMENT STAFF DEPARTMENT
PRODUCTION
QUALITY
SALES
ADVERTISING
DEPARTMENT OF
PAYROLL
8

Design of the product
At this stage we have the initial design of the product that is the form / shape of the
material to be used, the necessary expertise required (innovation) and everything else
necessary.
IN REAL
The idea constitutes the core of modern enterprising activity; the enterprising
process begins with the determination and the evaluation of an idea, the enterprising
idea.
During the first meeting, on
Saturday 22 October 2011, the work
team of the program realized the frame and the main concepts of the project.
In this meeting the work team was informed about the program Comenius, about
the aim of “Enterprising Young Europeans” project. Also we had an initial discussion on
the basic steps that we had to follow and the basic characteristics of our product or
service.
………. and our adventure in the world of business dexterity starts ………
Enterprising idea - Product
Our first priority was to choose a product which would have the following
characteristics:
 Recycling Product

 Local Product
 Meteora
 Kalampaka
 Pioneering Product
 Innovative
 Simple
Taking into account the way of how we will implement our enterprising idea, we
tried to apply the technique of brainstorming so as to choose the company’s product. In
the beginning, we put the above limits/key words describing the characteristics our
product we would like to have. Then we tried to think and write on the black board the
first words which came into our mind. After an hour we understood that the things
weren’t as easy as we had thought. The original suggestions were:
 Package for food
 Cheese
 Olive
 Olive Paste
 Candles
 Holy Pictures
 Fridge Magnets
 Tourist Guide
 Greek Marsh - mallow with
fruits
 Umbrella
 Flying Killer
 Traditional Pastries

The idea that we had to choose one of the above
products wasn’t really exciting so we went to our
homes being confused. The next time we met,
things were different. That time we realized that
enterprise is something more serious than we had
thought and we should think in a more mature
way without losing our imagination and the
freshness of our age. In this meeting our ideas about the company’s
product were much better and more attractive. In particularly we
proposed the following products:
 Gems from recycling products
 Products made of recycling cardboard
 Bags from recycling products
 Cups for coffee with peculiar design
 Olive Pasta in small jars with tag from recycling paper
 Traditional Pastries
From the above products we chose two of them:
 Gems from recycling products
 Olive Pasta in small jars with tag from recycling paper
Then we separated in two groups and every group took one of the products to
analyze it.
After a couple of days we got together again to present to each other the
information we had collected for our products. The group that chose gems presented the
basic steps considering the construction of a ring (raw materials, the procedure of
creating and the presentation of the final product).
The second team presented the olive pasta, how it can be produced, the recipes,
the appearance of the little jars, the way that paper can be recycled and presented.
Following, we got into the procedure of choosing the product which could be
produced by our company. The procedure was simple, taking into consideration a very
good picture of both products, we chose olive pasta. The olive pasta had almost all the
characteristics we wanted our product to have. The procedure of the production filled us
?!

with enthusiasm because it seemed to us as a productive line of remarkable steps, like
the research on new materials, the process, the formation and the final appearance. In
addition, the procedure of recycling the paper that would be placed on the small jar
seemed to be very interesting.
Name - Planning of enterprise
Having now the product it was very easy for us to
choose also the name of our enterprise. The idea for the
name of our enterprise was to connect it with the product
and after a small effort and with the attendance of all
students we found the following name:
The company was named Elitsa.com, name which emanates from words below:
El =Ellas
Elitsa= Olive
com= Virtual
com = Comenius
The type of company was selected to be Societe Anonyme because it is a flexible
form of company and an initial capital necessary for raw materials can be received by
selling shares. The company will have the following organization:

First company visit
From the classroom theory into practice
The first opportunity for consolidation with the
above process was given to the group by visiting the
dairy industry TYRAS S.A. (Information about the
company attached in annex). This visit took place on
Monday 30 January 2012.
On Monday, 30 January our team visited the
company TYRAS S.A. in Trikala, a factory mainly producing cheese, milk and yoghurt.
We decided to visit it, to understand how this successful company was set up and which
was the idea that inspired the founders of this company. We went there by bus and,
although the trip was short, we were having fun with each other, discussing and
generally, we were all very happy about this excursion! When we reached our
destination, a woman, who was responsible for research and development issues
welcomed us and led us to a big room, where we were shown a Presentation, describing

the history of the company, how it works and specifically how the main enterprising idea
is converted into a large, national and successful group of companies. We were very
raring after this presentation ended and we left the factory, feeling that we know a lot of
new things, which could help us making our company! It was a wonderful experience!
What we did there??
There we were informed about a lot of things. Mr. Athanasoulas told us that with
vision and love for the work someone success. He informed us about the history of
TYRAS, the excellent facilities, and the methods they use to become always better. He
continued: The quality of the product is very important!! At last he said about the
environmental policy that follows the company. TYRAS has a lot of licenses which show
the eco- friendly methods that they use.
What we learn there??
After the visit there, we realized how difficult is to create a company from the
beginning. However, If someone has desire and love for his work he will success. Piece,
harmony and the feeling of “love” among the staff of a company is very important. The
president must also help and listen to everyone. He has to take care of his staff and the
company.

Chapter 2: Production planning
It is necessary for someone to take many important decisions in order to design his
production system. One of these is about the transformation process of raw materials -
inputs - into useful outputs. It is a strategic decision that has long-term impact on
business and largely determines other aspects of the business. Specifies the required
materials (type, quality, technical specifications), the basic forms - shapes, methods of
assembly of all the components, etc. The purpose of this planning phase is the
production of attractive goods with competitive prices.
The production planning takes place in Production department from the Production
Manager who is responsible for coordinating and implementing the production to
produce a high quality product at the lowest possible cost. He is responsible for planning
and control of the production processes.
Important for the production planning is to consider the following items:
 What are the raw materials needed to produce the product?
 What are the needs in human resources?
 Which will be the processing phase converting raw materials to the final
product?
 How will the product package be?
 How will the distribution of the product be organized?

Objectives Keywords Activities
The Students should:
-learn how to do the production
planning.
-learn what raw materials are needed.
-learn what a production line is.
-learn about the combined production
phases for processing and finalizing the
product.
-learn how to organize the distribution
of the product.
-production planning
-labor
-production line
-processing of materials
Students
have to plan
and create all
phases of the
production
process.
In practice ……..

After the business idea and the company creation, our workgroup had to plan the
production of our product that would be the olive paste in jars with a label from recycled
paper.
The production process can be divided into the following phases:
First step Second step Third step Fourth
step
General Lyceum of Kalampaka
material processing
packing
materials distribution of
products
Inflow of raw
materials, production
factors
17
Olives, olive oil,
balsamic, salt, garlic,
parsley, rosemary,
thyme, oregano,
pepper, labor, jar
According to the recipe:
we remove the stones
from olives and the
seeds from the red
peppers. Then we put
all the ingredients in the
multi and we blend
them. Finally we put the
olive paste in a jar and
we add olive oil on the
top as preservative,
preventing air from
coming into contact
with the past and
destroying it.
Be careful: The jars that
are to be used must
also be completely clean
and dry. Use extra
virgin olive oil and cover
the food completely.
You must never,
however, fill the jar
right up to the top.
Jar, recycled paper,
Olive paste, Olive Oil
Local level:
Distribution Center
= school,
consumers =
teachers, parents.
International level:
International fair in
Germany
(Comenius)
Recycling paper:
First we put the paper we
have collected from our
school’s bins in water for
four days. The second
day we add bleach to the
non-chloride mixture. The
fourth day we put the
mixture into a blender
and mix well and then we
spread on a table to dry.
And the paper is ready for
processing.

Detailed:
The working group first of all tried to create a standard (prototype) of
the product to calculate the production steps and to estimate the unit and
total cost of the product.
In the first stage our team had to organize the
manufacturing site and the production of the prototype.
So we decided that the most appropriate place was the
school physics laboratory. After this we had to seek and
capture all the materials we needed to produce the
product. Our production plan can be analyzed using the
following data:
 Raw materials for the production of olive paste
according to the recipe,
 Package materials,
 The labor required at each stage of production,
 How to distribute the product.
First
Step

According to the recipe, it requires the following materials for three jars of 135gr:
Ingredients
1 cup of olives kalamon (206 gr), without stones 157 gr
4 tablespoon olive oil, 40ml
2 tablespoon balsamic vinegar
4 red peppers in salt
1 clove of garlic
1 tablespoon of parsley in small pieces
1 tablespoon of fresh rosemary
1 tablespoon of fresh thyme
1/2 of small branch of oregano
ground pepper

The cost required to produce the paste is:
Ingredients Quantity Cost
1 cup of olives kalamon (206 gr), without
stones 157 gr 157 0,55
4 tablespoon olive oil, 40ml 40 0,14
2 tablespoon balsamic vinegar 20 0,15
4 red peppers in salt 186 1,23
1 clove of garlic 0,01
1 tablespoon of parsley in small pieces 0,03
1 tablespoon of fresh rosemary 0,01
1 tablespoon of fresh thyme 0,02
1/2 of small branch of oregano 0,02
ground pepper 0,03
about 400gr 2,19 €
cost for 3 jars of 135gr and for the labels 3x0,5 1,50 €
Total cost for 3 jars of olive paste 3,69 €
Total cost for 1 jar of olive paste 1,23 €
And so the estimated overall cost analysis is the following:
ESTIMATED SALES (income)
PRODUCTS
MEASUREMENT
UNIT
QUANTITY UNIT PRICE TWO YEARS SALES
1st
YEAR 2nd
YEAR
Jar olive paste (1st
YEAR) 1 unit 80 3,50 € 280€
Jar olive paste (2nd
YEAR) 1 unit 150 3,50 € 525,00 €
total
805,00 €
ESTIMATED COST
PRODUCT
QUANTITY
UNIT COST ANNUAL COST OF PRODUCTS
RAW
MAT.
LABOR
OTHER
COST
TOTAL RAW MAT. LABOR
OTHER
COST
TOTAL

1 2 3 4 5=2+3+4 6=1*2 7=1*3 8=1*4 9=6+7+8
(1st
YEAR) 80 1,23 € 1 € 0,27 € 2,5 € 98,4 € 80 € 21,6 € 200
(2nd
YEAR) 150 1,23 € 1 € 0,27 € 2,5 € 184,5 € 150 € 40,5 € 375
ACCOUNTS TWO YEARS RESULT
1st
year 2nd
year
SALES 280,00 € 525,00 €
minus :
Cost of sold products 200 € 375 €
PROFIT 80 € 150 €
minus :
administrative costs 0,00 € 0,00 €
distribution costs 0,00 € 0,00 €
TOTAL RESULTS (profit) 230 €

In the second part of the production planning we were interested in the creation of
the olive paste which is the main part of our product. In the laboratory we created all
necessary conditions for the production process which are described in the following
photos.
 First we need to clean all the raw materials carefully,
 Then we cut the materials on the size we wanted,
Second
Step

 We put everything in a blender with the other ingredients,
 mix them all together ……
………………………..and the olive paste is ready!……..

And the other process in this step is to create the label from recycled paper.
First we put the paper we have collected from our school’s bins into water for four
days. The second day we add non-chloride bleach to the mixture. On the fourth day we
put the mixture into a blender and mix it well, then we spread it on a table to dry. And
the paper is ready for processing and taking the thickness and shape we want.

The third step of our production is the packaging of the product and the final
preparation for distribution to consumers.
The paste will be packaged in small glass jars with a (recycled paper) label with
the brand of our company. Samples from several jars presented in the following photos.
The criteria for choosing the right size and design are: about 100ml, transparent glass,
with a cap that can be closed tightly. The preferred shape is round or polygon.
Third
Step

And the label may be one of them
Fourth
Step

In this step we are interested to determine how to distribute our product (this will
be the theme of the next chapter of this report). The distribution of our product is
divided in 2 categories, the local and the international. At the local level we will promote
our products mainly to parents of our school’s pupils and teachers. At the international
level we would like to promote our product to the partners of this program at the final
fair in Germany.

Chapter 3: Marketing Plan - Strategy
…after planning the product, it’s time to organize and create the marketing strategy
for our company…
• The main idea of the marketing plan is to launch our product to the Market and
the consumer.
• For this, we need to consider the 4P theory.
Marketing Plan: Product
• The benefit for the customer from buying our product should be considered
first.
• And detailed research in this area is important.
Marketing Plan: Price
• If we set the price too high, we might face a stronger resistance from the
market in buying the product.
• If we set the price too low, we might create a negative low-quality image
for the product.
• Our product will cost about 3,50 € .
Marketing Plan: Place
• The word place indicates where our product should be sold so that
customers can easily purchase it.
Marketing Plan: Promotion

Some ideas for promoting our product in real market:
• Cater for hotels
• Create an appealing logo
• Inform customers about alternative ways of using olive past
• Make a food related celebrity the central face of our campaign
• Sponsor cooking/food TV shows
• Organize cooking competitions
• Participate in bazaars and other community
festivals
• Promote through Facebook ,Twitter etc.
• Advertise on TV, internet and in press
• Promote in supermarkets
• Make offers including handy freebies with
purchase
• Cooperate with other established, successful brands

Chapter 4: Advertising
………..After the creation of our business, the planning of our products and the
marketing strategy, now it’s time for advertisement…….
A successful route of a product depends on the way of advertisement and
promotion.
A good advertisement has to answer 4 questions:
1. What’s the main aim of our advertisement?
2. What is the target group?
3. What does our product promise the consumer?
4. What makes our product unique?
In particular…
• The guide that the most people follow for the planning of an advertisement is
usually A.I.D.A
o Attention
o Interest
o Desire
o Action

AIDA : More about Attention
In the first step what we should do, is to attract
consumer’s attention. With the first word, with the first
glance the advertisement should attract customer’s
interest.
AIDA : More about Interest
In the second step we have to attract costumer’s interest. So the message should be
smart, interesting and attractive.
Some things in life are priceless…
AIDA : More about Desire
In the third step we start to explain the content of the message which has to be
something specific and useful for the customer. In this way we will turn the interest
into…. Desire!
…From the valuable olive we created for you a new healthy and high-
quality product … our olive paste!

AIDA : More about Action
The customer will make his comparisons operating consciously or subconsciously
developing a desire for the product or the services which are advertisement suggests!
How intense or vital is this desire and how response to real need, it will be
depended from fourth critical step which will be, action.
The customers should be informed about the benefits, the advantages and the price
of the product.
….Made with love from selected olives and raw materials, rich in minerals,
monounsaturated fats and antioxidant substances is to enrich your breakfast,
lunch and every moment of your day.
Find it at selected stores in the most competitive market price….

Chapter 5: Sales
Purpose of sales management is the development of those activities designed to
attract and persuade consumers to buy the company's products. In this way the value of
the product or service is converted into money. This flows into the business, improving
its financial position and eventually reused from it in various activities.
The product reaches consumers directly or indirectly. Direct selling is that under
which the consumer purchases the product directly from the producer. Indirect sale is
one made with the help of intermediaries such as wholesalers, retailers, dealers,
commission agents.
In any business there is a sales department which is responsible for planning and
organizing sales and coordinating the actions of sellers.
The sales of a business plan should be created, operated and developed in
cooperation with other parts of the business, like marketing, production, finance, etc.
For Elitsa.com this means that the main part of the sales strategy is developed in
our Marketing plan……
Here some actions of our sales activities:
Our flyer:

Our poster:

Our product:

Selling our product in international fair in Germany

ANNEX I – TYRAS Company
General Information
The Dairy Industry TYRAS S.A. with its long experience produces milk and cheese
products in its modern installations at the 5th km of the road Trikala – Pyli. Faithfull to
the tradition and with its seat in Trikala in Thessaly, the company invests in the
experience of its people and in the new technologies for its further development.
The detailed business planning in connection with the high proficiency, the
knowledge, the experience and the love and pleasure of all its personnel constitute today
the basic factors for the development of TYRAS. The production plant with its latest
technology is situated in a privately owned area of 151.000 m² and takes up a space of
37.000m². The company’s products are sold in bulk, standardized and in catering
packages offering a great variety that covers all the gastronomic needs and demands of
the clients. The continuous development of the company, the investments in manpower
and equipment, permits TYRAS to enrich the range of its products always offering
excellent products of unique tastes.
Vision & Goals
The knowledge and experience of the long presence together with the love and
pleasure for the milk and cheese sector led in 1986 the brothers Dimitris and Michalis
Sarantis and their father Stergios Sarantis to found the company TYRAS S.A. Since then,
following all the modern production methods, TYRAS plots a unique course in its sector,
by combining harmoniously the tradition, the flavor and the know-how. Deeply

respecting the consumer, it continuously invests in new technologies but also in
manpower. The vision and goal of TYRAS today is the production and provision of a
great variety of milk and cheese products of excellent quality and taste. Its philosophy is
to always look ahead, to evolve and conquer continuously new goals, offering
continuously products of excellent quality and unique taste.
Installations
In a fully vertical production unit TYRAS produces today products that cover all the
categories of the milk and cheese products. Yogurt, white cheese, semi-hard cheese,
processed along with the products of whey.
The production plant is located in Trikala and aiming to increase the satisfaction
grade of its customers attends to the continuous improvement of the methods it uses
investing in modern equipment.
Quality policy
TYRAS applies complete control systems for its products from the first years of its
foundation which are continuously upgraded. All its products observe all the quality
specifications provided by the Greek food and drink code and the European legislations
in force. It possesses a certified laboratory of self control and analyses from the Ministry
of Agriculture, while it applies the complete quality management system ELOT EN
9001:2008, which deals with the company’s activities from the collection of the raw
material and the distribution of the products in the market.
The quality of the TYRAS products extended very fast not only within the whole
country, but also abroad. Thus, a quality system has been applied and materialized
which satisfies the requirements of the English standard BRC (British Retail Consortium)
as well as the German standard IFS (International Food Standard). TYRAS feeling
strongly the responsibility of its position in the market of the food sector and by
continuing its efforts for the production of healthy and safe foods, advanced to the
development and application of a System of the Quality Management of Foods according
to the ELOT standard EN ISO 22000:2005
Environmental policy

In addition to the continuous care for the production of quality and safe products
TYRAS establishes its view over the environmental issues. A System of Environmental
Management which applies to the calls of the EN ISO 14001:2004 certification has
already been implemented for all the company’s procedures. TYRAS not only operates in
an environmentally wise and considerate way by following current legislation but also
aims for constant improvement of its environmental performance. There is a constant
surveillance for new technological applications which aim at the reduction of waste water
in all plant procedures.
The company applies to the concept of Best Available Techniques (BAT) which is a
key principle in the IPPC Directive 96/61/EC by using environmentally “clean”
technologies for the waste water treatment procedures. TYRAS has made an innovative
investment for the environmental benefit and energy saving by establishing an anaerobic
waste water treatment system with the production of biogas and a unit for the drying
and incineration of the sludge that is being produced from the waste water treatment
plant which is a permanent solution for the sludge handling.
TYRAS contributes in the achievement of the National Goals for the maximum
exploitation of recycling by implementing systematic gathering, sorting and disposing of
the factory solid waste. This investment reveals not only the Corporate Social
Responsibility over environmental issues, but also the company’s contribution in the
conservation of planet’s natural resources through the exploitation of biomass as a
renewable energy source.

We all want to say, that we are very happy for our participation in this
program and we would like to thank you all for the good co-operation we
had and the fascinating experien
ces we lived with you.

Portfolio of the creation of Greek company ellitsa.com

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Portfolio of the creation of Greek company ellitsa.com