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ExpressionEnginee Business Case
Introduction
Introduction  About ExpressionEngine
Introduction  About ExpressionEngine  • Content management system
Introduction  About ExpressionEngine  • Content management system  • Built by EllisLab
Introduction  About ExpressionEngine  • Content management system  • Built by EllisLab  • Released in 2004
Introduction  About ExpressionEngine  • Content management system  • Built by EllisLab  • Released in 2004  • Web based
Introduction  About ExpressionEngine  • Content management system  • Built by EllisLab  • Released in 2004  • Web based  •...
Introduction  About ExpressionEngine  • Content management system  • Built by EllisLab  • Released in 2004  • Web based  •...
Introduction  About Me
Introduction  About Me  • Web professional since 1999
Introduction  About Me  • Web professional since 1999  • ExpressionEngine developer since 2006
Introduction  About Me  • Web professional since 1999  • ExpressionEngine developer since 2006  • Released over a dozen EE...
Introduction : About me  Fucking brilliant. Just wanted to say thanks.  Derek Hogue, referring to SpeakEasy.  This is a tr...
Who uses ExpressionEngine?
Who uses ExpressionEngine?  World Famous Agencies
Who uses ExpressionEngine?  World Famous Agencies  • Happy Cog
Who uses ExpressionEngine?  World Famous Agencies  • Happy Cog  • Erskine Design
Who uses ExpressionEngine?  World Famous Agencies  • Happy Cog  • Erskine Design  • Blue Flavor
Who uses ExpressionEngine?  World Famous Agencies  • Happy Cog  • Erskine Design  • Blue Flavor  • Factory Interactive
Who uses ExpressionEngine?  World Famous Clients
Who uses ExpressionEngine?  World Famous Clients
Who uses ExpressionEngine?  World Famous Clients
Who uses ExpressionEngine?  World Famous Clients
Who uses ExpressionEngine?  World Famous Clients
Who uses ExpressionEngine?  World Famous Clients
Who uses ExpressionEngine?  Over 3.5 million page views /  day  Combined page views across top 5 ExpressionEngine websites...
Reasons to useExpressionEngine
Reasons to use ExpressionEngine  Flexible  Just what you need.
Reasons to use ExpressionEngine  Flexible
Reasons to use ExpressionEngine  Flexible  • Total content control
Reasons to use ExpressionEngine  Flexible  • Total content control  • Complete separation of content and    design
Reasons to use ExpressionEngine  Flexible  • Total content control  • Complete separation of content and    design  • Easi...
Reasons to use ExpressionEngine  Flexible  • Total content control  • Complete separation of content and    design  • Easi...
Reasons to use ExpressionEngine  Flexible  • Total content control  • Complete separation of content and    design  • Easi...
Reasons to use ExpressionEngine  Secure     e most secure CMS on the market.
Reasons to use ExpressionEngine : Secure             Security advisories.          Source: http://secunia.com/            ...
Reasons to use ExpressionEngine : Secure40                                                                                ...
Reasons to use ExpressionEngine  Commercial  You get what you pay for.
Reasons to use ExpressionEngine  Commercial
Reasons to use ExpressionEngine  Commercial  • Proven business
Reasons to use ExpressionEngine  Commercial  • Proven business  • Professional development team
Reasons to use ExpressionEngine  Commercial  • Proven business  • Professional development team  • Professional support st...
Reasons to use ExpressionEngine  Commercial  • Proven business  • Professional development team  • Professional support st...
Reasons to use ExpressionEngine  Commercial  • Proven business  • Professional development team  • Professional support st...
Reasons to use ExpressionEngine  Commercial  • Proven business  • Professional development team  • Professional support st...
Reasons to use ExpressionEngine  Extendable  Do anything.
Reasons to use ExpressionEngine  Extendable
Reasons to use ExpressionEngine  Extendable  • Powerful default installation
Reasons to use ExpressionEngine  Extendable  • Powerful default installation  • Add features as required
Reasons to use ExpressionEngine  Extendable  • Powerful default installation  • Add features as required  • Do anything wi...
Reasons to use ExpressionEngine : Extendable  Add-ons
Reasons to use ExpressionEngine : Extendable  Add-ons  • No hacks
Reasons to use ExpressionEngine : Extendable  Add-ons  • No hacks  • Lower costs, fewer bugs
Reasons to use ExpressionEngine : Extendable  Add-ons  • No hacks  • Lower costs, fewer bugs  • Grows with your business
Reasons to use ExpressionEngine : Extendable  Add-ons  • No hacks  • Lower costs, fewer bugs  • Grows with your business  ...
Reasons to use ExpressionEngine : Extendable  Add-ons  • No hacks  • Lower costs, fewer bugs  • Grows with your business  ...
Conclusion
Conclusion  Client Benefits
Conclusion  Client Benefits  • Proven
Conclusion  Client Benefits  • Proven  • Flexible
Conclusion  Client Benefits  • Proven  • Flexible  • Secure
Conclusion  Client Benefits  • Proven  • Flexible  • Secure  • Non-proprietary
Conclusion  Client Benefits  • Proven  • Flexible  • Secure  • Non-proprietary  • ExpressionEngine Professionals Network
Conclusion  Agency Benefits
Conclusion  Agency Benefits  • No hacking
Conclusion  Agency Benefits  • No hacking  • Add-ons = competitive advantage / free love / more money
Conclusion  Agency Benefits  • No hacking  • Add-ons = competitive advantage / free love / more money  • Say yes more
Conclusion  Agency Benefits  • No hacking  • Add-ons = competitive advantage / free love / more money  • Say yes more  • Fe...
Conclusion  Agency Benefits  • No hacking  • Add-ons = competitive advantage / free love / more money  • Say yes more  • Fe...
I’m doneFollow me on Twitter @monooso and @expinRead my blog at http://experienceinternet.co.uk/blog/
Questions?Follow me on Twitter @monooso and @expinRead my blog at http://experienceinternet.co.uk/blog/
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ExpressionEngine : The Business Case

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The business case for using ExpressionEngine. Originally presented at Hull Digital in March 2010.

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  • • Stephen Lewis\n• Professional EE developer\n• The reasons why you should use EE, whether you’re a web agency, or an end client\n
  • \n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • Large agencies: Mercedes-Benz, Cabinet Office\n• Founded Experience in 2005\n• Add-on developer. Well received [SLIDE]\n
  • • Large agencies: Mercedes-Benz, Cabinet Office\n• Founded Experience in 2005\n• Add-on developer. Well received [SLIDE]\n
  • • Large agencies: Mercedes-Benz, Cabinet Office\n• Founded Experience in 2005\n• Add-on developer. Well received [SLIDE]\n
  • \n
  • • Some of the most respected agencies in the world [SLIDE]\n
  • • With big agencies come big clients [SLIDE]\n
  • • With big agencies come big clients [SLIDE]\n
  • • With big agencies come big clients [SLIDE]\n
  • • With big agencies come big clients [SLIDE]\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • \n
  • \n
  • \n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • Most secure popular CMS\n• Additional features: I.P. banning, email banning, throttling\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • \n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • \n
  • • Many popular sites use basic installation\n• Grow as required. Forums, member management\n• Add-on : wraps PHP code for easy re-use\n
  • • Many popular sites use basic installation\n• Grow as required. Forums, member management\n• Add-on : wraps PHP code for easy re-use\n
  • • Many popular sites use basic installation\n• Grow as required. Forums, member management\n• Add-on : wraps PHP code for easy re-use\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • \n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • \n
  • \n
  • Transcript of "ExpressionEngine : The Business Case"

    1. 1. ExpressionEnginee Business Case
    2. 2. Introduction
    3. 3. Introduction About ExpressionEngine
    4. 4. Introduction About ExpressionEngine • Content management system
    5. 5. Introduction About ExpressionEngine • Content management system • Built by EllisLab
    6. 6. Introduction About ExpressionEngine • Content management system • Built by EllisLab • Released in 2004
    7. 7. Introduction About ExpressionEngine • Content management system • Built by EllisLab • Released in 2004 • Web based
    8. 8. Introduction About ExpressionEngine • Content management system • Built by EllisLab • Released in 2004 • Web based • PHP and MySQL
    9. 9. Introduction About ExpressionEngine • Content management system • Built by EllisLab • Released in 2004 • Web based • PHP and MySQL • Commercial license: $249.95
    10. 10. Introduction About Me
    11. 11. Introduction About Me • Web professional since 1999
    12. 12. Introduction About Me • Web professional since 1999 • ExpressionEngine developer since 2006
    13. 13. Introduction About Me • Web professional since 1999 • ExpressionEngine developer since 2006 • Released over a dozen EE add-ons
    14. 14. Introduction : About me Fucking brilliant. Just wanted to say thanks. Derek Hogue, referring to SpeakEasy. This is a truly excellent plugin and makes my life, as a developer, so much easier. Ben Lilley, referring to SL Combinator. Fantastic work on this extension, Stephen. I love how easy it is (for me and my clients) to add Google Map info. Martin Ridgway, referring to SL Google Map.
    15. 15. Who uses ExpressionEngine?
    16. 16. Who uses ExpressionEngine? World Famous Agencies
    17. 17. Who uses ExpressionEngine? World Famous Agencies • Happy Cog
    18. 18. Who uses ExpressionEngine? World Famous Agencies • Happy Cog • Erskine Design
    19. 19. Who uses ExpressionEngine? World Famous Agencies • Happy Cog • Erskine Design • Blue Flavor
    20. 20. Who uses ExpressionEngine? World Famous Agencies • Happy Cog • Erskine Design • Blue Flavor • Factory Interactive
    21. 21. Who uses ExpressionEngine? World Famous Clients
    22. 22. Who uses ExpressionEngine? World Famous Clients
    23. 23. Who uses ExpressionEngine? World Famous Clients
    24. 24. Who uses ExpressionEngine? World Famous Clients
    25. 25. Who uses ExpressionEngine? World Famous Clients
    26. 26. Who uses ExpressionEngine? World Famous Clients
    27. 27. Who uses ExpressionEngine? Over 3.5 million page views / day Combined page views across top 5 ExpressionEngine websites. Source: http://bit.ly/ee-stats/
    28. 28. Reasons to useExpressionEngine
    29. 29. Reasons to use ExpressionEngine Flexible Just what you need.
    30. 30. Reasons to use ExpressionEngine Flexible
    31. 31. Reasons to use ExpressionEngine Flexible • Total content control
    32. 32. Reasons to use ExpressionEngine Flexible • Total content control • Complete separation of content and design
    33. 33. Reasons to use ExpressionEngine Flexible • Total content control • Complete separation of content and design • Easier content creation and editing
    34. 34. Reasons to use ExpressionEngine Flexible • Total content control • Complete separation of content and design • Easier content creation and editing • Implement any design
    35. 35. Reasons to use ExpressionEngine Flexible • Total content control • Complete separation of content and design • Easier content creation and editing • Implement any design • Redesign without touching the content
    36. 36. Reasons to use ExpressionEngine Secure e most secure CMS on the market.
    37. 37. Reasons to use ExpressionEngine : Secure Security advisories. Source: http://secunia.com/ Unpatched.
    38. 38. Reasons to use ExpressionEngine : Secure40 3930 25 22 2120 1110 8 5 4 2 2 0 0 0 0 0 EE 1.x Plone 3.x Typo3 4.x Drupal 6.x Xoops 2.x Mambo 4.x WordPress 2.x Security advisories. Source: http://secunia.com/ Unpatched.
    39. 39. Reasons to use ExpressionEngine Commercial You get what you pay for.
    40. 40. Reasons to use ExpressionEngine Commercial
    41. 41. Reasons to use ExpressionEngine Commercial • Proven business
    42. 42. Reasons to use ExpressionEngine Commercial • Proven business • Professional development team
    43. 43. Reasons to use ExpressionEngine Commercial • Proven business • Professional development team • Professional support staff
    44. 44. Reasons to use ExpressionEngine Commercial • Proven business • Professional development team • Professional support staff • Strong, well-managed community
    45. 45. Reasons to use ExpressionEngine Commercial • Proven business • Professional development team • Professional support staff • Strong, well-managed community • Comprehensive documentation
    46. 46. Reasons to use ExpressionEngine Commercial • Proven business • Professional development team • Professional support staff • Strong, well-managed community • Comprehensive documentation • Commercial mindset
    47. 47. Reasons to use ExpressionEngine Extendable Do anything.
    48. 48. Reasons to use ExpressionEngine Extendable
    49. 49. Reasons to use ExpressionEngine Extendable • Powerful default installation
    50. 50. Reasons to use ExpressionEngine Extendable • Powerful default installation • Add features as required
    51. 51. Reasons to use ExpressionEngine Extendable • Powerful default installation • Add features as required • Do anything with add-ons
    52. 52. Reasons to use ExpressionEngine : Extendable Add-ons
    53. 53. Reasons to use ExpressionEngine : Extendable Add-ons • No hacks
    54. 54. Reasons to use ExpressionEngine : Extendable Add-ons • No hacks • Lower costs, fewer bugs
    55. 55. Reasons to use ExpressionEngine : Extendable Add-ons • No hacks • Lower costs, fewer bugs • Grows with your business
    56. 56. Reasons to use ExpressionEngine : Extendable Add-ons • No hacks • Lower costs, fewer bugs • Grows with your business • Helps your business grow
    57. 57. Reasons to use ExpressionEngine : Extendable Add-ons • No hacks • Lower costs, fewer bugs • Grows with your business • Helps your business grow • Build your own for fun or profit
    58. 58. Conclusion
    59. 59. Conclusion Client Benefits
    60. 60. Conclusion Client Benefits • Proven
    61. 61. Conclusion Client Benefits • Proven • Flexible
    62. 62. Conclusion Client Benefits • Proven • Flexible • Secure
    63. 63. Conclusion Client Benefits • Proven • Flexible • Secure • Non-proprietary
    64. 64. Conclusion Client Benefits • Proven • Flexible • Secure • Non-proprietary • ExpressionEngine Professionals Network
    65. 65. Conclusion Agency Benefits
    66. 66. Conclusion Agency Benefits • No hacking
    67. 67. Conclusion Agency Benefits • No hacking • Add-ons = competitive advantage / free love / more money
    68. 68. Conclusion Agency Benefits • No hacking • Add-ons = competitive advantage / free love / more money • Say yes more
    69. 69. Conclusion Agency Benefits • No hacking • Add-ons = competitive advantage / free love / more money • Say yes more • Fewer security headaches
    70. 70. Conclusion Agency Benefits • No hacking • Add-ons = competitive advantage / free love / more money • Say yes more • Fewer security headaches • Community
    71. 71. I’m doneFollow me on Twitter @monooso and @expinRead my blog at http://experienceinternet.co.uk/blog/
    72. 72. Questions?Follow me on Twitter @monooso and @expinRead my blog at http://experienceinternet.co.uk/blog/

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