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ExpressionEngine : The Business Case
 

ExpressionEngine : The Business Case

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The business case for using ExpressionEngine. Originally presented at Hull Digital in March 2010.

The business case for using ExpressionEngine. Originally presented at Hull Digital in March 2010.

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  • • Stephen Lewis\n• Professional EE developer\n• The reasons why you should use EE, whether you’re a web agency, or an end client\n
  • \n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • pMachine\n• No installation, any modern browser\n• Open source technologies, commercial product\n• Per SITE, not per seat\n
  • • Large agencies: Mercedes-Benz, Cabinet Office\n• Founded Experience in 2005\n• Add-on developer. Well received [SLIDE]\n
  • • Large agencies: Mercedes-Benz, Cabinet Office\n• Founded Experience in 2005\n• Add-on developer. Well received [SLIDE]\n
  • • Large agencies: Mercedes-Benz, Cabinet Office\n• Founded Experience in 2005\n• Add-on developer. Well received [SLIDE]\n
  • \n
  • • Some of the most respected agencies in the world [SLIDE]\n
  • • With big agencies come big clients [SLIDE]\n
  • • With big agencies come big clients [SLIDE]\n
  • • With big agencies come big clients [SLIDE]\n
  • • With big agencies come big clients [SLIDE]\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • • Change.gov : doesn’t get much bigger\n• BMI Music\n• iLounge: 20,000,000 page views / month\n• Top Gear\n• ALA : moved from custom-built CMS to EE\n
  • \n
  • \n
  • \n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • News, Events, Products\n• Channel : a way of grouping information\n• Home page example\n• No redundant form fields\n• Most appropriate field type (text box, drop-down, checkboxes, etc)\n
  • • Most secure popular CMS\n• Additional features: I.P. banning, email banning, throttling\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Vulnerability : known security risk\n• Current non-beta version\n• Plone not bad, still 3 TIMES more\n• WordPress 28 TIMES more\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • • Security advisory : sufficiently severe vulnerability\n• Unpatched : publicly documented, not fixed\n• Still way ahead of everyone else\n• Very responsive to potential security issues\n
  • \n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • • Commercial mindset : EE Pros, commercial add-ons\n
  • \n
  • • Many popular sites use basic installation\n• Grow as required. Forums, member management\n• Add-on : wraps PHP code for easy re-use\n
  • • Many popular sites use basic installation\n• Grow as required. Forums, member management\n• Add-on : wraps PHP code for easy re-use\n
  • • Many popular sites use basic installation\n• Grow as required. Forums, member management\n• Add-on : wraps PHP code for easy re-use\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • • Pain-free upgrades\n---\n• Re-using proven code\n• Implement complex functionality in minutes\n---\n• Lab.gruppen: pre-owned products, member-only downloads area, additional microsites running off same installation\n---\n• SEO friendly\n• Social networking, third-party APIs\n• Feature-rich website\n• Member management, email lists\n---\n• Competitive advantage: cost aggressively, or be more profitable\n• Public adoration\n• Alternative revenue stream\n
  • \n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Proven business, proven technologies\n• Flexible, can grow with your business, can grow your business\n• Secure: most secure CMS on the market\n• Non-proprietary: not tied in to an in-house system. Take you business elsewhere\n• A pool of approved EE developers\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • • Yes : chose EE because it enabled me to do more\n• Security : less time fighting hackers, spammers etc.\n• Community : support, straight from the horse’s mouth\n
  • \n
  • \n

ExpressionEngine : The Business Case ExpressionEngine : The Business Case Presentation Transcript

  • ExpressionEnginee Business Case
  • Introduction
  • Introduction About ExpressionEngine
  • Introduction About ExpressionEngine • Content management system
  • Introduction About ExpressionEngine • Content management system • Built by EllisLab
  • Introduction About ExpressionEngine • Content management system • Built by EllisLab • Released in 2004
  • Introduction About ExpressionEngine • Content management system • Built by EllisLab • Released in 2004 • Web based
  • Introduction About ExpressionEngine • Content management system • Built by EllisLab • Released in 2004 • Web based • PHP and MySQL
  • Introduction About ExpressionEngine • Content management system • Built by EllisLab • Released in 2004 • Web based • PHP and MySQL • Commercial license: $249.95
  • Introduction About Me
  • Introduction About Me • Web professional since 1999
  • Introduction About Me • Web professional since 1999 • ExpressionEngine developer since 2006
  • Introduction About Me • Web professional since 1999 • ExpressionEngine developer since 2006 • Released over a dozen EE add-ons
  • Introduction : About me Fucking brilliant. Just wanted to say thanks. Derek Hogue, referring to SpeakEasy. This is a truly excellent plugin and makes my life, as a developer, so much easier. Ben Lilley, referring to SL Combinator. Fantastic work on this extension, Stephen. I love how easy it is (for me and my clients) to add Google Map info. Martin Ridgway, referring to SL Google Map.
  • Who uses ExpressionEngine?
  • Who uses ExpressionEngine? World Famous Agencies
  • Who uses ExpressionEngine? World Famous Agencies • Happy Cog
  • Who uses ExpressionEngine? World Famous Agencies • Happy Cog • Erskine Design
  • Who uses ExpressionEngine? World Famous Agencies • Happy Cog • Erskine Design • Blue Flavor
  • Who uses ExpressionEngine? World Famous Agencies • Happy Cog • Erskine Design • Blue Flavor • Factory Interactive
  • Who uses ExpressionEngine? World Famous Clients
  • Who uses ExpressionEngine? World Famous Clients
  • Who uses ExpressionEngine? World Famous Clients
  • Who uses ExpressionEngine? World Famous Clients
  • Who uses ExpressionEngine? World Famous Clients
  • Who uses ExpressionEngine? World Famous Clients
  • Who uses ExpressionEngine? Over 3.5 million page views / day Combined page views across top 5 ExpressionEngine websites. Source: http://bit.ly/ee-stats/
  • Reasons to useExpressionEngine
  • Reasons to use ExpressionEngine Flexible Just what you need.
  • Reasons to use ExpressionEngine Flexible
  • Reasons to use ExpressionEngine Flexible • Total content control
  • Reasons to use ExpressionEngine Flexible • Total content control • Complete separation of content and design
  • Reasons to use ExpressionEngine Flexible • Total content control • Complete separation of content and design • Easier content creation and editing
  • Reasons to use ExpressionEngine Flexible • Total content control • Complete separation of content and design • Easier content creation and editing • Implement any design
  • Reasons to use ExpressionEngine Flexible • Total content control • Complete separation of content and design • Easier content creation and editing • Implement any design • Redesign without touching the content
  • Reasons to use ExpressionEngine Secure e most secure CMS on the market.
  • Reasons to use ExpressionEngine : Secure Security advisories. Source: http://secunia.com/ Unpatched.
  • Reasons to use ExpressionEngine : Secure40 3930 25 22 2120 1110 8 5 4 2 2 0 0 0 0 0 EE 1.x Plone 3.x Typo3 4.x Drupal 6.x Xoops 2.x Mambo 4.x WordPress 2.x Security advisories. Source: http://secunia.com/ Unpatched.
  • Reasons to use ExpressionEngine Commercial You get what you pay for.
  • Reasons to use ExpressionEngine Commercial
  • Reasons to use ExpressionEngine Commercial • Proven business
  • Reasons to use ExpressionEngine Commercial • Proven business • Professional development team
  • Reasons to use ExpressionEngine Commercial • Proven business • Professional development team • Professional support staff
  • Reasons to use ExpressionEngine Commercial • Proven business • Professional development team • Professional support staff • Strong, well-managed community
  • Reasons to use ExpressionEngine Commercial • Proven business • Professional development team • Professional support staff • Strong, well-managed community • Comprehensive documentation
  • Reasons to use ExpressionEngine Commercial • Proven business • Professional development team • Professional support staff • Strong, well-managed community • Comprehensive documentation • Commercial mindset
  • Reasons to use ExpressionEngine Extendable Do anything.
  • Reasons to use ExpressionEngine Extendable
  • Reasons to use ExpressionEngine Extendable • Powerful default installation
  • Reasons to use ExpressionEngine Extendable • Powerful default installation • Add features as required
  • Reasons to use ExpressionEngine Extendable • Powerful default installation • Add features as required • Do anything with add-ons
  • Reasons to use ExpressionEngine : Extendable Add-ons
  • Reasons to use ExpressionEngine : Extendable Add-ons • No hacks
  • Reasons to use ExpressionEngine : Extendable Add-ons • No hacks • Lower costs, fewer bugs
  • Reasons to use ExpressionEngine : Extendable Add-ons • No hacks • Lower costs, fewer bugs • Grows with your business
  • Reasons to use ExpressionEngine : Extendable Add-ons • No hacks • Lower costs, fewer bugs • Grows with your business • Helps your business grow
  • Reasons to use ExpressionEngine : Extendable Add-ons • No hacks • Lower costs, fewer bugs • Grows with your business • Helps your business grow • Build your own for fun or profit
  • Conclusion
  • Conclusion Client Benefits
  • Conclusion Client Benefits • Proven
  • Conclusion Client Benefits • Proven • Flexible
  • Conclusion Client Benefits • Proven • Flexible • Secure
  • Conclusion Client Benefits • Proven • Flexible • Secure • Non-proprietary
  • Conclusion Client Benefits • Proven • Flexible • Secure • Non-proprietary • ExpressionEngine Professionals Network
  • Conclusion Agency Benefits
  • Conclusion Agency Benefits • No hacking
  • Conclusion Agency Benefits • No hacking • Add-ons = competitive advantage / free love / more money
  • Conclusion Agency Benefits • No hacking • Add-ons = competitive advantage / free love / more money • Say yes more
  • Conclusion Agency Benefits • No hacking • Add-ons = competitive advantage / free love / more money • Say yes more • Fewer security headaches
  • Conclusion Agency Benefits • No hacking • Add-ons = competitive advantage / free love / more money • Say yes more • Fewer security headaches • Community
  • I’m doneFollow me on Twitter @monooso and @expinRead my blog at http://experienceinternet.co.uk/blog/
  • Questions?Follow me on Twitter @monooso and @expinRead my blog at http://experienceinternet.co.uk/blog/