The document calculates potential losses from non-buyers at a store with an average daily footfall of 100 people, of which only 40 are buyers. With a product average cost of Rs. 500, the daily loss from the 60 non-buyers is Rs. 30,000. Extrapolating this to a month at 25 days and a year at 12 months, the annual loss from non-buyers is calculated to be Rs. 90,00,000. Increasing conversions by 5% could lead to additional annual sales of Rs. 4.5 lakhs.

9. Average Daily Footfall – 100
Buyers = 40
Non-Buyers : 100 - 40 = 60
Product Average Cost = Rs.500 (Assume!)
Daily Loss From 60 Non- Buyers: 60 X Rs.500 = Rs.30,000
Monthly Loss: Rs.30,000 X 25 days = Rs.7,50,000
Annual Loss: Rs.7,50,000 X 12 Months = Rs.90,00,000 (90 Lakhs)
5% Conversions – Additional Sale Of 4.5 Lakhs Per Annum

10. Average Daily Footfall – 100
Buyers = 40
Non-Buyers : 100 - 40 = 60
Product Average Cost = Rs.500 (Assume!)
Daily Loss From 60 Non- Buyers: 60 X Rs.500 = Rs.30,000
Monthly Loss: Rs.30,000 X 25 days = Rs.7,50,000
Annual Loss: Rs.7,50,000 X 12 Months = Rs.90,00,000 (90 Lakhs)
5% Conversions – Additional Sale Of 4.5 Lakhs Per Annum