EVOLVE'13 | Enhance | Localization | Keith Brazil

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Evolve The Adobe Digital Marketing Community

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Your Global Content – What is Below the Surface
• Client Name

Globalization in Adobe Experience Manager (AEM)

AEM and Globalization
• AEM is already very well equipped for translation
• Multilingual Site Manager (MSM)
• Componentized XML
• Strong integration points
• Easy to use workflow modeler

What’s missing?
• Translation automation and management
• Identification and extraction of translatable
components from within AEM
• Transmission to a translation workflow service
• Pull back and reintegration of translations

What’s missing?
• Linguistic technologies
• Translation memory
• Machine translation
• Language review portal
• Terminology and style constraints
• Reporting and quoting
• Vendor management

Getting it all started
• Who decides what needs translation and
how?
• Ad hoc requirement never goes away
• Bulk mode for new languages
• Emergency submissions
• Translation as part of the authoring workflow
• Automation of maintenance mode

More factors to consider
• What are my translatable components?
• What / Who determines translatability?
• Pseudo-translation dye testing
• AEM Multi Site Manager?
• No brainer right?
• What about Live Copy?

More on components
• Granular control of translatable components
• Exhaustive list
• Wildcards with exclusion list support
• Translatability patterns

Even more factors to consider
• Aside from components, what else needs
translation?
• DAM Assets?
• Application resource bundles?
• Other external assets?
• Tags
• Reference components

More factors to consider
• What to do with delivered translated content?
• Trigger workflows?
• Who needs to review in AEM?
• How to capture changes to translated content
made within AEM?

Best Practices
• Best practices
• Use MSM
• Indicate translatability in component names
• Limit “hot fix” language changes in AEM
• Allow markets their own local components
• Get local market buy in early, and often

Thank You!
Keith Brazil
VP, Technology
+1 212 689 1616
kbrazil@translations.com
Nick Panagopoulos
Director, Strategic Alliances
+1 312 236 1606
npanagopoulos@translations.com

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