Retailer Series 2013


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Retailer Series 2013
Our survey of 5000 primary food and grocery shoppers is the most comprehensive we have ever undertaken specifically looking at shopper behaviour in the UK. We will focus on shopper profilers for each store, drivers of store choice, impact of mission on store choice, perceptions on the different stores and how important is location among other things.

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Retailer Series 2013

  1. 1. 2013 Retailer Series © Evolution Insights Ltd. All rights reserved 1
  2. 2. 2013 Retailer SeriesOur survey 5000 Primary Food and Grocery Shoppers will provide the most comprehensivestudy ever undertaken specifically looking at shopper behaviour in this sector in the UK.This series covers retailers in individual reports* and look in depth at that retailer from ashoppers perspective;*A discounter report covers Aldi, Lidl and Iceland together © Evolution Insights Ltd. All rights reserved 2
  3. 3. 2013 Retailer SeriesThese reports will help you answer;What is the importance of location to store choice, how close are the various stores to the shopper, and who do they gopast to go to their primary store?How they get to the different stores, and the importance factors influences store choice across the different shoppermissions.We investigate the location of stores to both home and work, and the impact of the journey home.How loyal are shoppers to the retailers they use the most (primary), and what proportion of a retailers shoppersidentifies it as their main store.What do shoppers regard as the key strengths and weakness’ of the retailers (whether primary or secondary)?What are the key reasons for shopper loyalty, and what factors make them defect to its competitors?How do shoppers rate key characteristics of the individual retailers, both actual (those they use) and perception (of thosethat they do not use ) of Price, Quality, Value & Range.What are the shoppers’ favourite alternative retailers to the store they use most often?What categories do the individual retailers do well according to shoppers.Shoppers also have the opportunity to give open feedback, which will help to identify issues and attitudes outside theconstraints of the questionnaire. © Evolution Insights Ltd. All rights reserved 3
  4. 4. 2013 Retailer Series The Retailer Series is due for publication Spring 2013. Individual reports are available at just £1,450 Or the full series of reports is available as a package offer for £3,950 © Evolution Insights Ltd. All rights reserved 4
  5. 5. Contact Us Evolution Insights Ltd Prospect House 32 Sovereign Street Leeds LS1 4BJ Telephone: 0113 336 6000 e-mail: Web: Company No. 07006001 Country of Incorporation: United Kingdom © Evolution Insights Ltd. All rights reserved 5
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