1. CASE STUDY 1:
MOVIEWORLD (JUNE ’13)
-INCREASED MONTHLY NET REVENUE BY 4%
-INCREASED TICKET SALES BY 4%
-INCREASED CONCESSION SALES BY 4%
-~50% NEW PATRONS
-~50% EXISTING PATRONS VISITING MORE OFTEN

2. CASE STUDY 2:
SHADY BROOK (JUNE ’13)
-INCREASED MONTHLY NET REVENUE BY 3%
-INCREASED TICKET SALES BY 4%
-INCREASED CONCESSION SALES BY 3%
-~75% NEW PATRONS
-~75% EXISTING PATRONS VISITING MORE OFTEN

3. CASE STUDY 3:
CONCESSIONS (AUG ’13)
DID YOU PURCHASE ANY ADDITIONAL CONCESSION
ITEMS FROM THE THEATER OUTSIDE OF DEALFLICKS
DURING YOUR VISIT?*
25.4% -YES, MULTIPLE ADDITIONAL ITEMS
25.4% -YES, ONE ADDITIONAL ITEM
50.8% -YES, AT LEAST ONE ADDITIONAL ITEM
*118 RESPONDENTS