National and pan-European Social Networks National social networks, with a focus on post-2004 EU members and Scandinavia, ...
What we discussed about <ul><li>Pan-European social networks </li></ul><ul><li>Bulding partnerships among Europeans 2.0 </...
Being a pan-European <ul><li>For global social networks </li></ul><ul><li>Economy of scope: critical mass </li></ul><ul><l...
Being a pan-European <ul><li>For smaller networks </li></ul><ul><li>Critical mass: only in one country </li></ul><ul><li>E...
MyPacis.eu
Smilevich.com
Pre-2004 EU Members <ul><li>Highlights: </li></ul><ul><li>Where is Facebook outside UK? (77.000 German visitors, 1.2%;  33...
Grono.net
Rate.ee
Finland: Habbo Hotel <ul><li>virtual community owned and operated by Sulake Corporation. Habbo Hotel  </li></ul><ul><li>ai...
Finland: Habbo Hotel <ul><li>selling in-game credits </li></ul><ul><li>website advertisement  </li></ul><ul><li>sponsorshi...
Finland: IRC Galleria <ul><li>founded in December 2000  </li></ul><ul><li>photo gallery for the Finnish users of IRD </li>...
Finland: Habbo Hotel
Finland: acquisition <ul><li>Age continuity </li></ul><ul><li>Taking IRC international  </li></ul>
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15:50 Web2Open: National and pan-European Social Networks

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National and pan-European Social Networks with a focus on behaviour of European users and social networks in post-2004 EU countries (Poland, Estonia, Hungary, etc.). Abstract of session hold at Web 2 Open. I would like to keep this overview updated, so if you have inputs to add (about your own Web 2.0 projects or tools you love) please contact me.

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15:50 Web2Open: National and pan-European Social Networks

  1. 1. National and pan-European Social Networks National social networks, with a focus on post-2004 EU members and Scandinavia, plus insights of pan-European Social Network as MyPacis.Eu
  2. 2. What we discussed about <ul><li>Pan-European social networks </li></ul><ul><li>Bulding partnerships among Europeans 2.0 </li></ul><ul><li>Key data about usage in top areas </li></ul><ul><li>Local social networks (Pre and post 2004 EU Members) </li></ul><ul><li>Case studies from Sweden and Finland </li></ul><ul><li>Business models 2.0 </li></ul><ul><li>Insights about users’ motivation and behaviour by Country </li></ul><ul><li>P.S.: The usual suspects are mentioned only if necessary </li></ul>
  3. 3. Being a pan-European <ul><li>For global social networks </li></ul><ul><li>Economy of scope: critical mass </li></ul><ul><li>Economy of scale? No, because IT platform can now be developed using OS </li></ul><ul><li>Diseconomy of scale? It may be that Company structure does not allow the necessary flexibility </li></ul>
  4. 4. Being a pan-European <ul><li>For smaller networks </li></ul><ul><li>Critical mass: only in one country </li></ul><ul><li>Economy of scale? No, because IT platform can now be developed using OS </li></ul><ul><li>Diseconomy of scale? Company structure is flexible, but are additional costs justified? </li></ul>
  5. 5. MyPacis.eu
  6. 6. Smilevich.com
  7. 7. Pre-2004 EU Members <ul><li>Highlights: </li></ul><ul><li>Where is Facebook outside UK? (77.000 German visitors, 1.2%; 331.000 French visitors, less than 3% ) </li></ul><ul><li>MySpace has local languages </li></ul>
  8. 8. Grono.net
  9. 9. Rate.ee
  10. 10. Finland: Habbo Hotel <ul><li>virtual community owned and operated by Sulake Corporation. Habbo Hotel </li></ul><ul><li>aimed at teenagers </li></ul><ul><li>combines the two concepts of a chat room and an online game. </li></ul><ul><li>32 local communities </li></ul><ul><li>90% of its players are between the age of 13 and 18 </li></ul><ul><li>&quot;Hotel Manager&quot;, or Content Manager, communicating with the players through newsletters, creating competitions, and managing the content of the website </li></ul><ul><li>Community Manager, who is responsible for moderation and guidance throughout the virtual community by managing </li></ul><ul><li>Country Manager, who manages the business side of the community such as sales, finance and administration. </li></ul>
  11. 11. Finland: Habbo Hotel <ul><li>selling in-game credits </li></ul><ul><li>website advertisement </li></ul><ul><li>sponsorship </li></ul><ul><li>Habbo-related merchandise </li></ul>
  12. 12. Finland: IRC Galleria <ul><li>founded in December 2000 </li></ul><ul><li>photo gallery for the Finnish users of IRD </li></ul><ul><li>over 400,000 registered users and 6 million images </li></ul><ul><li>localized versions for Russia, Estonia, Lithuania and Germany </li></ul><ul><li>850,000 users </li></ul><ul><li>415,000 of whom are considered active </li></ul><ul><li>Average age: 19.5 </li></ul><ul><li>Sold to Habbo Hotel </li></ul>
  13. 13. Finland: Habbo Hotel
  14. 14. Finland: acquisition <ul><li>Age continuity </li></ul><ul><li>Taking IRC international </li></ul>
  15. 15. Netlog
  16. 16. Xing
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