National and pan-European Social Networks National social networks, with a focus on post-2004 EU members and Scandinavia, plus insights of pan-European Social Network as MyPacis.Eu

What we discussed about Pan-European social networks Bulding partnerships among Europeans 2.0 Key data about usage in top areas Local social networks (Pre and post 2004 EU Members) Case studies from Sweden and Finland Business models 2.0 Insights about users’ motivation and behaviour by Country P.S.: The usual suspects are mentioned only if necessary

Pan-European social networks

Bulding partnerships among Europeans 2.0

Key data about usage in top areas

Local social networks (Pre and post 2004 EU Members)

Case studies from Sweden and Finland

Business models 2.0

Insights about users’ motivation and behaviour by Country

P.S.: The usual suspects are mentioned only if necessary

Being a pan-European For global social networks Economy of scope: critical mass Economy of scale? No, because IT platform can now be developed using OS Diseconomy of scale? It may be that Company structure does not allow the necessary flexibility

For global social networks

Economy of scope: critical mass

Economy of scale? No, because IT platform can now be developed using OS

Diseconomy of scale? It may be that Company structure does not allow the necessary flexibility

Being a pan-European For smaller networks Critical mass: only in one country Economy of scale? No, because IT platform can now be developed using OS Diseconomy of scale? Company structure is flexible, but are additional costs justified?

For smaller networks

Critical mass: only in one country

Economy of scale? No, because IT platform can now be developed using OS

Diseconomy of scale? Company structure is flexible, but are additional costs justified?

MyPacis.eu

Smilevich.com

Pre-2004 EU Members Highlights: Where is Facebook outside UK? (77.000 German visitors, 1.2%; 331.000 French visitors, less than 3% ) MySpace has local languages

Highlights:

Where is Facebook outside UK? (77.000 German visitors, 1.2%; 331.000 French visitors, less than 3% )

MySpace has local languages

Grono.net

Rate.ee

Finland: Habbo Hotel virtual community owned and operated by Sulake Corporation. Habbo Hotel aimed at teenagers combines the two concepts of a chat room and an online game. 32 local communities 90% of its players are between the age of 13 and 18 "Hotel Manager", or Content Manager, communicating with the players through newsletters, creating competitions, and managing the content of the website Community Manager, who is responsible for moderation and guidance throughout the virtual community by managing Country Manager, who manages the business side of the community such as sales, finance and administration.

virtual community owned and operated by Sulake Corporation. Habbo Hotel

aimed at teenagers

combines the two concepts of a chat room and an online game.

32 local communities

90% of its players are between the age of 13 and 18

"Hotel Manager", or Content Manager, communicating with the players through newsletters, creating competitions, and managing the content of the website

Community Manager, who is responsible for moderation and guidance throughout the virtual community by managing

Country Manager, who manages the business side of the community such as sales, finance and administration.

Finland: Habbo Hotel selling in-game credits website advertisement sponsorship Habbo-related merchandise

selling in-game credits

website advertisement

sponsorship

Habbo-related merchandise

Finland: IRC Galleria founded in December 2000 photo gallery for the Finnish users of IRD over 400,000 registered users and 6 million images localized versions for Russia, Estonia, Lithuania and Germany 850,000 users 415,000 of whom are considered active Average age: 19.5 Sold to Habbo Hotel

founded in December 2000

photo gallery for the Finnish users of IRD

over 400,000 registered users and 6 million images

localized versions for Russia, Estonia, Lithuania and Germany

850,000 users

415,000 of whom are considered active

Average age: 19.5

Sold to Habbo Hotel

Finland: Habbo Hotel

Finland: acquisition Age continuity Taking IRC international

Age continuity

Taking IRC international

Netlog

Xing