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15:50 Web2Open: National and pan-European Social Networks
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15:50 Web2Open: National and pan-European Social Networks

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National and pan-European Social Networks with a focus on behaviour of European users and social networks in post-2004 EU countries (Poland, Estonia, Hungary, etc.). Abstract of session hold at Web 2 …

National and pan-European Social Networks with a focus on behaviour of European users and social networks in post-2004 EU countries (Poland, Estonia, Hungary, etc.). Abstract of session hold at Web 2 Open. I would like to keep this overview updated, so if you have inputs to add (about your own Web 2.0 projects or tools you love) please contact me.

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  • 1. National and pan-European Social Networks National social networks, with a focus on post-2004 EU members and Scandinavia, plus insights of pan-European Social Network as MyPacis.Eu
  • 2. What we discussed about
    • Pan-European social networks
    • Bulding partnerships among Europeans 2.0
    • Key data about usage in top areas
    • Local social networks (Pre and post 2004 EU Members)
    • Case studies from Sweden and Finland
    • Business models 2.0
    • Insights about users’ motivation and behaviour by Country
    • P.S.: The usual suspects are mentioned only if necessary
  • 3. Being a pan-European
    • For global social networks
    • Economy of scope: critical mass
    • Economy of scale? No, because IT platform can now be developed using OS
    • Diseconomy of scale? It may be that Company structure does not allow the necessary flexibility
  • 4. Being a pan-European
    • For smaller networks
    • Critical mass: only in one country
    • Economy of scale? No, because IT platform can now be developed using OS
    • Diseconomy of scale? Company structure is flexible, but are additional costs justified?
  • 5. MyPacis.eu
  • 6. Smilevich.com
  • 7. Pre-2004 EU Members
    • Highlights:
    • Where is Facebook outside UK? (77.000 German visitors, 1.2%; 331.000 French visitors, less than 3% )
    • MySpace has local languages
  • 8. Grono.net
  • 9. Rate.ee
  • 10. Finland: Habbo Hotel
    • virtual community owned and operated by Sulake Corporation. Habbo Hotel
    • aimed at teenagers
    • combines the two concepts of a chat room and an online game.
    • 32 local communities
    • 90% of its players are between the age of 13 and 18
    • "Hotel Manager", or Content Manager, communicating with the players through newsletters, creating competitions, and managing the content of the website
    • Community Manager, who is responsible for moderation and guidance throughout the virtual community by managing
    • Country Manager, who manages the business side of the community such as sales, finance and administration.
  • 11. Finland: Habbo Hotel
    • selling in-game credits
    • website advertisement
    • sponsorship
    • Habbo-related merchandise
  • 12. Finland: IRC Galleria
    • founded in December 2000
    • photo gallery for the Finnish users of IRD
    • over 400,000 registered users and 6 million images
    • localized versions for Russia, Estonia, Lithuania and Germany
    • 850,000 users
    • 415,000 of whom are considered active
    • Average age: 19.5
    • Sold to Habbo Hotel
  • 13. Finland: Habbo Hotel
  • 14. Finland: acquisition
    • Age continuity
    • Taking IRC international
  • 15. Netlog
  • 16. Xing

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