The document discusses national and pan-European social networks, with a focus on post-2004 EU members and Scandinavia. It provides key data on usage in top areas and local social networks in pre- and post-2004 EU members. Case studies from Sweden and Finland are presented on social networks like Habbo Hotel, IRC Galleria, and their business models, users' motivations, and behaviors by country.

1. National and pan-European Social Networks National social networks, with a focus on post-2004 EU members and Scandinavia, plus insights of pan-European Social Network as MyPacis.Eu

2. What we discussed about Pan-European social networks Bulding partnerships among Europeans 2.0 Key data about usage in top areas Local social networks (Pre and post 2004 EU Members) Case studies from Sweden and Finland Business models 2.0 Insights about users’ motivation and behaviour by Country P.S.: The usual suspects are mentioned only if necessary

3. Being a pan-European For global social networks Economy of scope: critical mass Economy of scale? No, because IT platform can now be developed using OS Diseconomy of scale? It may be that Company structure does not allow the necessary flexibility

4. Being a pan-European For smaller networks Critical mass: only in one country Economy of scale? No, because IT platform can now be developed using OS Diseconomy of scale? Company structure is flexible, but are additional costs justified?

5. MyPacis.eu

6. Smilevich.com

7. Pre-2004 EU Members Highlights: Where is Facebook outside UK? (77.000 German visitors, 1.2%; 331.000 French visitors, less than 3% ) MySpace has local languages

8. Grono.net

9. Rate.ee

10. Finland: Habbo Hotel virtual community owned and operated by Sulake Corporation. Habbo Hotel aimed at teenagers combines the two concepts of a chat room and an online game. 32 local communities 90% of its players are between the age of 13 and 18 "Hotel Manager", or Content Manager, communicating with the players through newsletters, creating competitions, and managing the content of the website Community Manager, who is responsible for moderation and guidance throughout the virtual community by managing Country Manager, who manages the business side of the community such as sales, finance and administration.

11. Finland: Habbo Hotel selling in-game credits website advertisement sponsorship Habbo-related merchandise

12. Finland: IRC Galleria founded in December 2000 photo gallery for the Finnish users of IRD over 400,000 registered users and 6 million images localized versions for Russia, Estonia, Lithuania and Germany 850,000 users 415,000 of whom are considered active Average age: 19.5 Sold to Habbo Hotel

13. Finland: Habbo Hotel

14. Finland: acquisition Age continuity Taking IRC international

15. Netlog

16. Xing