1. LOGO DESIGN AND CROWDSOURCING
This case flyer explores the evolving concept of Crowdsourcing and enables a discussion about
when a company should opt for Crowdsourcing.This case flyer is based on an article1
from The
EconomicTimes. There goes an old saying – A problem shared is a problem halved.Then again,
what do you get, when it is shared with an anonymous crowd – a feasible solution or worthless
suggestions? Crowdsourcing is a varied concept of outsourcing, which has been on the rise in
the recent years, mostly because of the cost advantage and the range of solutions that a business
issue gets out of it. The case flyer is suitable for teaching courses in Business Strategy (Value
Chain concept – how to reduce the cost by outsourcing a business necessity) and Business
Model (from the point of view of Crowdsourcing companies). The case flyer provides scope
for discussing the pros and cons of crowdsourcing on businesses and deliberates on the issues of
trust and credibility between the clients and individual designers. Finally, it offers the scope to
debate the scalability of crowdsourcing firms and their competition with the conventional
designing agencies.
Pedagogical Objectives
• To understand the concept of Crowdsourcing and its increasing relevance for the businesses,
especially Small and Medium Enterprises (SMEs)
• To debate on the issues of credibility and trust between the Crowdsourcing company, its
client and the ‘crowd’ to whom the task is assigned
• To debate and discuss on when a business should opt for Crowdsourcing
• To deliberate on how Crowdsourcing companies could scale up and compete with bigger
players in the industry
ABSTRACT
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1
Swathi Akella, “Logo Design? Just Crowdsource it for 1/10th the Cost”, The Economic Times, November 12th
2013