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Splunk at Expedia - Gartner Symposium
- 1. Expedia
Turns Big Data Into
Operational Insights
Eddie Satterly,
Expedia
Copyright © 2011, Splunk Inc. Listen to your data.
- 2. Overview
• Introduction • Expanding Use Cases
– Who Am I? – Ecommerce Systems
– Who is Expedia? – All Devices
– Our Architecture
– Why Splunk?
• Our Initial Use Case
Copyright © 2011, Splunk Inc. 2 Listen to your data.
- 3. Who Am I?
Eddie Satterly Global Infrastructure Team
Sr. Director Infrastructure • Architecture for Global Infrastructure
• Systems and OS Engineering
Architecture & Engineering • 1,3 & 5 year Technology Roadmaps
Global Infrastructure Systems • Vendor Selection/Tech Evaluation
• Ensuring Ops is Empowered to Deliver
Expedia • Architecture and Customer Delivery
Copyright © 2011, Splunk Inc. 3 Listen to your data.
- 4. Who is Expedia?
The Company IT
• The World’s Largest Travel Site • 4,000+ Technology Workers
• First $1B Quarter in 2011 • Development Team of 1,800
• 90 localized Expedia.com® and • 4,000 Splunk Accounts
Hotels.com® sites • 1,400 Max. Concurrent Users
• 200 Dev/Ops
• Discount travel site Hotwire® and
• 250 IT Ops
travel community TripAdvisor • 30 Business – Marketing
• NASDAQ: (EXPE) • 25 Executive Users
Copyright © 2011, Splunk Inc. 4 Listen to your data.
- 5. Our Ecommerce Environment
• Influenced by Acquisitions and Organic Growth
• 5 data centers (3 US, 2 EMEA)
• Highly-distributed SOA Environment
• Java, .NET and Legacy Code Bases Complexity & Scale
• Monthly major releases, weekly releases for features
• Global Ops for Infrastructure and DevOps within App teams
• Currently Generating ~4TB of System and Application Logs Daily
Copyright © 2011, Splunk Inc. 5 Listen to your data.
- 6. Where Splunk Comes In
• 9,000 Servers
• 27,000+ Hosts
• 900+ Source Types
• 227,000 Sources
• And, Pre-Splunk, 20 Different Solutions for RCA
(packaged, home grown)
Copyright © 2011, Splunk Inc. 6 Listen to your data.
- 8. Use case: App Transactions
Splunk Adoption Over Ten Months Data: 200GB/day
Systems: 90TB Data Per
Mo.
Deployment: Oct. 2011
Big Data
Integration
Use case: Ecommerce Systems
Data: 1.8TB/day
Use case: Business Unit
Systems: 8700
Data: 125GB/day
Deployment: : March 2011
Systems: 1100
Deployment: Jan. 2011
Viral Growth from
Initial Pilot Demonstrated Value
All Devices. All Data
Centers
Use case: All Devices
Data: ~4TB/day
Systems: ~21000
Deployment: Aug. 2011
Copyright © 2011, Splunk Inc. Listen to your data.
- 9. Splunk Impact / Top Takeaways
Splunk helped deliver Expedia an annual ROI of over $11 Million
The ROI was 5x the Original Business Case
Tools Consolidation and Retirement
MTTR Reduction – 83%
Outage Avoidance
Splunk usage is Viral
50+ Apps Developed by Our Team
Over 1,400 Users on a Regular Basis
More data = more benefits
SEO/SEM – Multi-million Dollar Investments Optimized Using Splunk
Customer Satisfaction and User Experience Gains
Copyright © 2011, Splunk Inc. Listen to your data.
