1. storytelling with spine
creating change through story

2. what is spine?
• it’s what makes a person tick
• what centrally motivates or drives a person
img source: thrive health

3. lighter fluid moment
there’s lighter fluid all over this moment, someone just
needs to drop the match.
img source: flickr

4. how movements are made
spine lighter fluid moment
where the magic happens

5. where “me” becomes “we”
img source: the ubuntu collection

6. a guy and a grain
• glenn roberts, anson mills
• bit of a wanderlust, became a
historic preservationist
• thought: why isn’t food
preservationism a thing?
img source: anson mills

7. glenn’s spine = infinite
curiosity
img source: rgb stock

8. lighter fluid = back to basics
food
img source: eswalls.com

9. me to we = chefs
img source: thrillist

10. a woman + a nameless
movement
• betty friedan
• suburban housewife
• freelance writer for women’s
magazines, run by men
• author of ‘feminine mystique’ in
1963
img source: the atlantic

11. betty’s spine = anger and
exasperation
img source: elephant-world

12. lighter fluid = suburban
housewife syndrome
img source: tedsword.blogspot

13. me to we = a nation of
college-educated women
img source: elle zelicz

14. so what brings me here?
img source: wbur

15. my spine = connector
img source: omnetics

16. lighter fluid = fixable problem
of not enough women in tech
img source: washington post, 2013

17. me to we = you!
• mentor a girl
• tell your story
• be a vocal minority
img source: levo

18. ok, one more spine:
data nerd
img source: science club for girls

19. practice: story prompts
• my spine is
• my lighter fluid is
• my me to we is
• this is the personal moment
that shows my spine

20. thank you!
contact email: erica@launchsquad.com
twitter: @esal
attend the women in tech story slam on 10/27