Under CSR Backed Community RO-Purified safe drinking water for masses we are able to grant access to end users to safe water at a price that comes to less than their saved medical bills.

1. Presentation on
CSR Backed Community RO Systems
Environment Planning Group Limited
Ahmedabad

2. We at Environment Planning Group Limited (EPGL) pioneered a model on Community RO Plants for affordable purified drinking water for masses
in 1999 and have since been putting up the plants across entire western India to reduce incidence of water borne diseases such as Diarrhea, Teeth
Decay, Pneumonia and Kidney Stone etc. We have, so far, impacted the lives of more than 1.25 lakh villagers by providing them not only health
benefits but also more local employment opportunities. Besides, our entrepreneurial initiatives have been working at ICICI Bank, Kotak Mahindra
Bank, Mudra Institute of Communication, ISRO, BSNL, et.al. for 5-9years.
Our CSR supported business model on community drinking water follows:
Our initiatives have received financial support from CSRs of Hindustan Zinc Ltd, Glaxo Smithkline, Moser Baer, etc. working in
Gujarat, Rajasthan, Delhi and Mumbai slums. We are now in rapid expansion mode with an active direct involvement of our partners Eureka Forbes
Ltd (EFL), whose role is to provide RO plants and their maintenance services including consumables. EFL-EPGL provide complete on-ground support in
problem identification and carrying it through to its logical solution with complete entrepreneurial responsibility.
We design, supply, install, operate and maintain a social initiative called Community RO purified safe drinking water on affordable terms in CSR
command villages of our client corporate projects. We approach respective village panchayats to obtain their demand and consent to provide space
and raw-water for our RO plants installation.
We seek a one time CAPEX sponsorship of Rs.3.50 lac from CSRs for an RO plant with UV facility suited to meet drinking water needs of 500-700
families, storage tanks, initial liaison with the panchayat, and an awareness campaign in the village. Our OPEX including power bills, operator's
salaries, plant supply and plant O&M are earned by a nominal selling price of water @25paise per liter (Rs.5per 20liter). We run the initiative as an
entrepreneurial entity on ground.
Deepinder Mohan - CEO EPGL: M: 9227200670
Alumnus: Global Social Benefit Incubation Program 2008 Santa Clara University California
Environment Planning Group Limited-India 8-G, Trade Centre, Stadium Circle, Navrangpura, Ahmedabad-380009 India Ph:079-40048670.Website:www.epglindia.org or Google
'Deepinder Mohan... an Introduction'
Company Profile: EPGL (1984) active in water treatment since 1998, pioneered our model of RO-purified water for drinking applications to make RO-purified water accessible to masses
on self sustainable basis with commercial viability. Our initiatives have been working at Mudra Institute of Communication Ahmedabad (MICA) '03, ISRO Colony ('04), BSNL colony
('05), IIMA ('06-08), ICICI Bank ('07), Kotak Bank ('08), IIPM ('11) and others. International Water Management Institute Sri Lanka ('04). Acumen Fund New York ('08), WASMO, Govt. of
Gujarat ('07), Grass-root Business Fund Washington ('10) Hindustan Zinc Limited ('11) supported our drinking water initiatives. Its CEO is alumnus of Global Social Benefit Incubation
Program 2008 at Santa Clara University California. Our community RO-plants are working in 60 communities in Gujarat, Rajasthan, Delhi and Karnataka. We entered principle to principle
partnership with Eureka Forbes Ltd for community RO initiatives in rural Gujarat & Rajasthan (2011). We bagged project on process water treatment & disposal from Essar Oil Durgapur
(2012).
Dedicated to safe drinking Water - on the Earth, under the Sky, Fire within and an Air of confidence

3. Community RO Systems: Mitigating the Challenge of Safe Drinking Water For Masses

4. THE CHALLENGE
INDIA
 70% habitations in the country
(around 1.96lac) lack access to safe
drinking water
 80% of common diseases result from
contaminated drinking water
 73 million working days are lost in
India due to water borne diseases
every year
 Resultant economic burden on the
nation estimated @Rs.3000crore p.a.

5. OUR SOLUTION
Community Reverse Osmosis (RO+UV) Water
Inside component of the plant
Purification System from Eureka Forbes Ltd

6. JUSTIFICATIONS FOR CSR SUPPORT
Benefits accrued with minimal recurring support: Initiative is operated and maintained by
EPGL as an entrepreneurial activity fetching it sustainable returns that motivates the company
to run the show without any recurring overheads to be shared by CSR.
High Ripple Effect: One time funding support of <Rs.100 per beneficiary assures perpetual
protection against water born diseases.
Effective method of relations building: Community gets safe drinking water at a fraction of its
open market price, due to CAPEX support by CSR, Infrastructure by panchayat and doing away
packaging & transportation expenses. CSR support highlighted in all project communications.
Communication Center for the Community: Since cluster dwellers visit the plant daily to fetch
drinking water, RO Plant becomes a centralized communication point for the community.
Promoting Companies: EPGL is the pioneer of this unique model while EFL are global leaders
of RO technology. Profiles of both the promoters have been abundantly highlighted on google.
Testimonials: Our CSR initiatives have been backed by Hindustan Zinc Limited, Moser Baer,
Glaxo Smith Kline, Welspun Industries, etc.
Outcome is reliable, dependable, time tested and authentic.

7. TECHNOLOGY
Reverse Osmosis (RO) + UV radiation Treatment
Activated
Raw Water Multi Grade Micron
Pump Charcoal
Sand Filter Filter
Filter
Reject Water
Reverse Osmosis Module High Pressure Pump
UV Radiation Purified Water
System effectively reduces excess nitrates, fluorides, arsenic, carbonates & bi-carbonates
of calcium & magnesium and lowers the TDS. It softens as also removes suspended
particulate and microbial contaminants in drinking water.

8. Rajasthan:
Udaipur, Chittorgarh,
Haryana: Gurgaon
Presence in Bhilwara and more.
India
New Delhi:
NBCC,
Chandni Chok UP:
Gujarat: Noida
Ahmedabad, Gandhinagar,
Anand, Amreli, Kutch,
Palanpur and more.
Maharasthra:
Bengal:
Mumbai
Durgapur
Karnataka:
Gadag
Head Office:
Environment Planning Group Ltd.
8-G, Trade Center, Navrangpura,
Ahmedabad-380009 Gujarat.

9. BUSINESS MODEL
A 500 LPH capacity plant is installed in a cluster having 500-700 households (capacity to
cater to up to 5000 persons)
Funding support of Rs.3,50,000 is obtained from CSR to cover Capital Expenses (RO+UV
Plant Supply, transportation, Installation; storage tanks, upfront panchayat liaison, prelaunch
campaign and giving a face lift to the RO plant room etc.)
 Available raw water in the cluster and a room are obtained from the panchayat initially
without charge while power bills are borne from project revenues. On attaining a cut off
consumption of purified water in the cluster, 10% of the revenue is paid to the panchayat.
 OPEX include operator salary, power bills, plant repairs & maintenance and consumables
To recover OPEX & agency overheads, water is sold ex-plant @Rs.0.25 / liter (Rs.5 per 20L)
Exclusive tie-up with communities and Panchayats for maximum market penetration
Technical Support is provided by the promoters
Surplus plant revenue is shared by the promoters with the local panchayat.

10. PROMOTERS: EPGL
 EPGL innovated and established the commercial viability of the model in 1999.
 EPGL is working in Gujarat, Rajasthan, Delhi and Karnataka along with large
organizations such as ICICI, MICA, IIMA, ISRO etc.
 EPGL pilots have received funding from Acumen Fund, International Water
Management Institute (IWMI), Global Business Fund and Eureka Forbes
EPGL’s Growth
since 1999

11. PROMOTERS: EUREKA FORBES
 A joint venture between the Forbes Group and Electrolux of Sweden
 Largest UV water purifier production capacity in the world
 7,500 strong direct sales force operating from 220 Customer Response Centers in
more than 145 cities
 Strong R&D and manufacturing base including Aquadiagnostics Water Research
and Technology Centre, the first in India and South-East Asia and eighth in the
world to be recognized by the Water Quality Association (WQA), USA.
 Partnership with EPGL and WASMO in order to provide affordable safe drinking
water in Rural Gujarat and Rajasthan